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Creative Performance

Creative ideas, practical tips and insider info—the Superside blog helps your team get great design done at scale.
CREATIVE LEADERSHIP
• 6 min to read

Get off the conveyor belt: 22 leaders on the secret to great work

“It can’t be an assembly line. You have to bake in collaboration—brainstorms, thought starters—before your jump to production. That’s where the best ideas come from.” Kevin Branscum, Senior Director of Brand Marketing at Typeform, shared this thought when we interviewed him for our latest guide. And he wasn’t the only one. The concept of partnerships—true collaboration between marketers and creatives—came up over and over again as the lynchpin for any successful campaign.
Tessa Reid
Sr. Content Marketing Manager
CUSTOMER STORIES
• 3 min to read

How a Fortune 500 doubled their AI adoption

Faced with the challenge of scaling AI adoption across 15,000 employees worldwide, a Fortune 500 software company needed more than just access to tools—it required a cultural shift. Superside partnered with leadership to craft a strategic, narrative-driven enablement program, launching a multi-platform Digital Academy and custom campaigns that built trust, sparked curiosity, and embedded AI into daily workflows at scale.
Trending

AI-Powered Creative
Thumbnail of best AI ad creative generators

10 Best AI Ad Creative Generators & Tools in 2026 (Tested)

AI ad generators are becoming indispensable artillery in the high-stakes battle for consumer attention. These cutting-edge tools are like nuclear energy for creativity, enabling brands to conceptualize, test and optimize ad accounts with distinctive visual assets and compelling ad copy variations at a pace that leaves traditional methods eating their dust. According to a 2023 survey by McKinsey, organizations that have already embedded AI capabilities and achieved a significant increase in earnings are going all in on artificial intelligence. The most commonly reported uses of AI? Marketing and sales.
#Expert Insights
#Examples
Roger Match
Content Marketer
AI Consulting Companies for Enterprises

12 AI Consulting Companies for Enterprises in 2026

Artificial intelligence is on everyone’s lips for good reason: It’s the future (and present). AI technology and machine learning were developed to imitate the behavior of intelligent human beings. The latest AI technology can help organizations leverage data, drive strategy development, optimize business processes, lower risk, enhance customer experiences and ultimately drive business growth.
#Creative Partners
#AI Adoption
#Enterprise

10 Best AI Video Examples for Inspiration in 2026

Video marketing continues to prove its impact. Viewers retain 95% of a message when they watch it on video, compared to 10% when they read it in text. And 89% of consumers love the format so much that they want even more branded video content. This demand has driven brands to explore innovative tools and production approaches over the last few years. AI has played a central role.

Battle of AI Generators: Leonardo AI vs. Midjourney in 2026

As new AI creative tools flood the market, choosing the right AI image generator for your project can feel daunting. Every tool promises to transform your creative process and instantly bring your vision to life. But what’s the difference between them, and which should you pick for your next project? Two major AI image generators in the market right now are Midjourney and Leonardo AI. If you’re wondering how these giants stack up against each other, we’re here to cut through the confusion. This isn’t just a comparison; it’s an epic showdown. We take a closer look at what each platform can (and can’t) do for your brand.
#AI+Tools
#AI+Images

Top 5 AI Long-Form Content Tools: 2026 Reviews

The way businesses and writers approach content creation in 2026 is vastly different from just a few years ago. With advanced language models and machine learning algorithms, AI can now be used to generate comprehensive blog posts, articles, reports and guides, unlocking new levels of efficiency and creativity. While we know the human touch remains irreplaceable, there’s still a lot to gain by efficiently implementing AI in long-form content.
#AI+AD Creative
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ALL THINGS BRAND
• 13 min to read

10 Creative Services Examples From Top Brands in 2026

Creative service companies help brands conceptualize, design, produce and deliver visual and marketing assets that drive awareness, engagement and growth. Increasingly, these service providers also step in to help in-house teams at enterprise-level organizations meet the demands of their always-on, omni-channel marketing cycles. The reality is that the constant push to make new campaigns live puts teams under immense pressure. As a result, outsourced creative work has become a lifesaver for brands that want to keep up with the speed and scale the market now demands.
VIDEO MARKETING
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VIDEO PRODUCTION
• 12 min to read

9 Top Outsourced Video Production Services for Brands in 2026

As the most impactful content format with unmatched ROI, virtually every enterprise marketer taps into video to win customers. In fact, 93% of marketers now consider video a crucial part of their overall strategy. But most encounter several hurdles along the way: High-quality video production can be costly, and both traditional video agencies and in-house teams are often stretched to their limits in the scramble to meet the demand for various formats. It’s an all-too-common dilemma, as our “Overcommitted” report unpacks.
#Examples
VIDEO MARKETING
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MOTION DESIGN
• 12 min to read

15 Best Corporate Animation Examples From Top Brands in 2026

Worldwide, video marketing and communications are gaining momentum, with businesses increasingly relying on animation to convey their messages. Currently, 60.8% of marketers use animation in their social media campaigns, and 37% employ animated explainer videos to simplify complex ideas into visual stories. The channel is popular for a reason: Videos engage and educate audiences more effectively than text and static images. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Animated videos, in particular, leverage this advantage by combining movement, color and narrative to make information memorable and engaging.
#Examples
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AI POWERED CREATIVE
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AD CREATIVE
• 10 min to read

10 Best AI Ad Creative Generators & Tools in 2026 (Tested)

AI ad generators are becoming indispensable artillery in the high-stakes battle for consumer attention. These cutting-edge tools are like nuclear energy for creativity, enabling brands to conceptualize, test and optimize ad accounts with distinctive visual assets and compelling ad copy variations at a pace that leaves traditional methods eating their dust. According to a 2023 survey by McKinsey, organizations that have already embedded AI capabilities and achieved a significant increase in earnings are going all in on artificial intelligence. The most commonly reported uses of AI? Marketing and sales.
#Expert Insights
#Examples
DIGITAL MARKETING
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EMAIL DESIGN DEVELOPMENT
• 12 min to read

10 Best Newsletter Design Services and Platforms To Use in 2026

Newsletters have evolved far beyond simple news updates. In 2026, they serve as strategic touchpoints in which enterprises share brand content, product news, thought leadership, customer stories and more. Open rates vary by industry, but numbers between 31% and 40% are standard, which makes newsletters one of the most effective ways to reach target customers.
#Examples
Top Corporate Logo Design Examples & Services
ALL THINGS BRAND
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BRAND IDENTITY
• 10 min to read

10+ Top Corporate Logo Design Examples & Services (2026 List)

A company’s logo carries incredible power—worth a thousand words. A logo influences how customers perceive a brand at first glance. In fact, statistics reveal that 75% of people recognize a brand by its logo. Smart business leaders know a compelling logo does more than look good. It tells your brand's story, reflects its values and builds customer trust. When used consistently across channels, your logo helps your brand stand out and remain memorable.
#Examples
#Enterprise
VIDEO MARKETING
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VIDEO PRODUCTION
• 11 min to read

10 Top Global SaaS Video Production Companies in 2026

If you’re operating in the SaaS world, strategic creative video content can take your marketing efforts to skyrocket success. 97% of marketers believe visual content, like explainer videos, helps target audiences better understand their brand’s offering. This is why almost 82% of consumers say brand videos convinced them to make a purchase. Top videos power brand awareness, educate customers and boost conversion rates.
#Creative Partners
ALL THINGS BRAND
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PRESENTATION DESIGN
• 10 min to read

7 Best Report Design Services for Annual Reports and More in 2026

Annual reports, stakeholder updates, performance summaries, sales updates and financial statements. These are traditionally dry, data-heavy and hard to get anyone excited about, right? It doesn’t have to be like this anymore. Today, corporate reports are no longer doomed to collect dust. Instead, they’ve become key tools for enterprise brands to build trust, communicate results and inspire stakeholder engagement.