Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
Imagine running a modern Formula 1 team with a 1990s pit crew strategy. The mechanics are talented, and the car is powerful. But every tire change takes ages because the process itself is outdated.
That’s the situation many enterprise teams face with video production today. The talent is strong, and the creative vision is there. Yet the workflows still reflect how video production worked before AI tools came along.
Picture the moment leadership approved rolling out AI across the company. The budget was set, the tools selected and IT given the green light. Someone likely said, “This is going to change how we work.”
Six months later, most employees haven’t adopted AI. The few who use it do so sporadically and don’t fully trust the results. Fixes take as long as the work itself.
The most effective digital brand experiences don’t feel like marketing. They create meaningful moments grounded in a deep understanding of the audience and what the brand wants them to think and feel.
There are many great digital brand experience examples out there. But the thinking, strategy and creative choices behind the ones that truly connect are rarely shared.
We’re at a point where enterprise video teams no longer debate whether to use AI. Now, they focus on where to apply it, how to implement it and how far they can scale it.
Wondering what separates teams that make real progress from those stuck in an inefficient, experimental phase? Structure.
The technology market is thriving, with nearly 600,000 tech companies and new startups emerging monthly in the United States alone.
More than ever, a tech brand needs more than a pretty logo and a catchy, innovative tagline to stand out. Your brand must connect emotionally with target customers at every touchpoint along the buyer’s journey.
Worldwide, video marketing and communications are gaining momentum, with businesses increasingly relying on animation to convey their messages. Currently, 60.8% of marketers use animation in their social media campaigns, and 37% employ animated explainer videos to simplify complex ideas into visual stories.
The channel is popular for a reason: Videos engage and educate audiences more effectively than text and static images. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Animated videos, in particular, leverage this advantage by combining movement, color and narrative to make information memorable and engaging.
AI ad generators are becoming indispensable artillery in the high-stakes battle for consumer attention. These cutting-edge tools are like nuclear energy for creativity, enabling brands to conceptualize, test and optimize ad accounts with distinctive visual assets and compelling ad copy variations at a pace that leaves traditional methods eating their dust.
According to a 2023 survey by McKinsey, organizations that have already embedded AI capabilities and achieved a significant increase in earnings are going all in on artificial intelligence. The most commonly reported uses of AI? Marketing and sales.
Presentations are powerful marketing, sales and branding tools—but it’s also a massive time drain. With over 30 million presentations created daily, it’s no wonder executives and teams are burning hours tweaking slides instead of focusing on bigger priorities. It’s love and hate.
From internal meetings and reports to training decks and product presentations, PowerPoint is used everywhere. In fact, 79% of executives rely on it for meetings, and over half use it for project updates, documentation and more.
