Creative-as-a-Subscription for Ambitious Brands

We operate with a sense of urgency. We make decisions. We don’t wait until tomorrow. What can be done today, we do today. We prefer action over talk, and limit time in meetings. We accept mistakes, recognize failure, learn from it, adjust, and move on. We always push forward, and get things done. We are optimists. We take calculated risks.

We believe disagreement is necessary to achieve progress, as long as our intention is constructive, respectful, and not selfish or an attack. Our only concern is making the right decision, when someone points out errors in our reasoning we accept it as an invaluable intellectual gift. We do not need everyone to always agree. We challenge our own beliefs. We are transparent about the truth.

Whoever is closest to the problem should own up to it, form a forceful opinion of what is the right decision, and take responsibility. Management often has insufficient information and should view its role as enabling others to take the right decision, especially in high-risk and urgent situations. Take responsibility for your ecosystem, your team, your role.

Spend time to understand what's possible. Decide on the few things that are critical, and actively choose what to not do. Keep a “Not doing” list next to your “To-do” list. Underpromise, and overdeliver. Things will never be perfect. Don’t do many things in parallel, get things done and move on, we cannot change everything at once.