Packaging & Merchandise Design Services

Design for the brand touchpoints you can touch

Give your brand custom product packaging, merchandising, and branded apparel designs that people remember and want to hold on to.

Merchandise designMerchandise design
Packaging designPackaging design
Corporate giftingCorporate gifting
Custom kitsCustom kits
Event collateralEvent collateral
Apparel designApparel design
trusted by 500+ of the world’s top brands
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image/svg+xml
Bold brand moments

Every giveaway and product is a chance to connect

From retail packaging to company swag, real branding means more than a logo.

Our team of expert merch and packaging designers helps you stand out with on-brand creative that’s never boring.

Trusted expertise

Trusted by teams looking to stand out

Superside has delivered thousands of successful projects for teams wanting branded assets that reflect the quality and personality of their brand.

Packaging and merch design projects completed, and counting

11,000+

Enterprise customers have used our packaging and merchandise design services

180+

Total number of hours perfecting packaging and merch for our customers

85k+

what we deliver

Custom design for every item on your wishlist

No matter what you've been dreaming of, our collaborative design services are built around your brand, goals, and audience.

Packaging design

Refreshed or new custom product packaging design that’s eye-catching, practical, and ready for production.

Event collateral

We offer the best merch design services for enterprise events, sparking interest with memorable giveaways.

Corporate gifting

Thoughtful branded items that show appreciation and build connection.

Custom kits

Curated sets of the most popular items for campaigns, onboarding, and more.

Merchandising design

Swag and giveaways that your audience will actually want.

Apparel design

Branded clothing that feels

premium and on-brand.

Channel-tailored

Made to show up wherever your brand does

We're so much more than a product packaging company or merchandise design agency. We can help you with any format or need, and even the campaign beyond this brief.

Retail & DTC

Packaging design solutions for standout consumer packaged goods.

Events & activations

Merchandising, apparel, signage, giveaways, and collateral for maximum visibility.

Employee engagement

Onboarding and culture-building with apparel, kits, and swag for your biggest advocates.

Sales & client gifting

Relationship-building branded giveaways to reaffirm and further established connections.

Corporate programs

Design systems for a strategic approach to gifting, culture, and employer branding.

Shipping & unboxing

Memorable packaging systems for your next drop, influencer gift, or direct mailer.

how superside uses ai

Faster and smarter but always fully on-brand

We combine AI-powered tooling with expert execution to speed up design work and ensure your assets are consistent, creative, and always brand-aligned.

Exploration assistance
Exploring with AI to test styles and ideas faster and get direction sooner
Rapid prototyping
Creating mockups to picture the final result and get stakeholder buy-in
Brand consistency
Tools trained on your visual identity to stay on-brand
how we work

From vision to production with seamless collaboration

We make it easy to go from idea to execution with a process that keeps things clear, fast, and on-brand.

1
Project kickoff

Submit your brief, timelines, and brand guidelines through our platform. Include inspiration or references plus dielines, specs or restrictions.

2
Creative exploration

Our designers co-develop concepts with your team, tailored to your needs, audience, and format.

3
First draft

You’ll deliver an initial version—built to spark feedback and align early.

4
Refinements & feedback

We fine-tune the design based on your input to make sure it’s impactful and ready to go.

5
Print-ready delivery

Final files are formatted, proofed, and uploaded—ready for production or dispatch.

Now imagine this creative power behind your next project

This is just one of many creative services—what you do with them is up to you. Let's chat.

related articles
Learn more about packaging and merch design for creative teams
7 min read

How the Wellness Culture Influences Product Packaging

Smart technology has given consumers access to a deeper understanding of what goes into the products they are putting on and into their bodies. The demand for healthier alternatives in everyday life is nothing new, but it continues to evolve and influence buyer decisions. Wellness and #selfcare is so significant, that consumers also want the products they buy to look the part, which is why product packaging is the most significant factor driving consumer decisions today. Brands are forgoing the old saying “never judge a book by its cover” and placing significant emphasis on packaging to drive sales and optimize business success. From raw cardboard to earthy, neutral colors to minimalistic designs that highlight a product’s health attributes, the wellness culture has given product packaging renewed importance.
Frequently asked questions

Some things you may be wondering

Yes, every Superside subscription offers packaging and merch design services, alongside other design capabilities like web design, 3D design, print design and more. Each pricing level provides credits to bring your packaging and merch design projects to life, ensuring your products stand out and your creative goals are achieved efficiently. Whether it's striking packaging or distinctive merchandise designs, we've got you covered.

When your in-house creative team is stretched thin or you're seeking expert design support for packaging and merchandise, Superside steps up to bolster your business's design efforts. Ambitious enterprises trust our collaborative platform to effortlessly submit briefs, receive instant feedback and enjoy lightning-fast turnarounds. Whether you're a seasoned enterprise or a growing scale-up, Superside delivers top-quality results swiftly, ensuring your packaging and merch design needs are met with excellence and efficiency.

With our roster of full-time, top-tier design talent spanning the globe, we boast a staggering 20x faster turnaround than hiring in-house designers. Superside’s packaging and merch design solutions not only expedite project completion but also liberate your in-house creatives to focus on strategic endeavors, without the risk of projects languishing in a backlog. Choose from our tailored design subscription plans and gain access to your dedicated design team, available around the clock. Experience seamless, stress-free design services and rest assured knowing that your packaging and merch designs are of the utmost quality.

Packaging design is the design of how your product will look on the market shelves. It is the exterior of a package that holds your product and includes the chosen material, information for the buyer, an attractive shape and your brand's graphics, colors and fonts. At Superside, we believe that effective packaging design not only enhances the product's appeal on the shelf but also plays a crucial role in creating a positive user experience and differentiating the product from competitors.

Merchandise design is the process of creating visual assets for products that represent a brand or organization. This includes apparel, accessories, stationery, promotional items and other merchandise that feature the brand's logo, graphics or messaging. Superside’s merchandise design services aim to not only reflect the brand's identity but also to appeal to its target audience and reinforce brand recognition, playing a crucial role in building brand loyalty, increasing brand visibility and generating revenue through the sale of branded products.

Packaging designers and merchandise designers are specific specialties that fall under the umbrella of graphic design. These expert designers are responsible for creating attractive packaging and merchandise that catches a consumer's eye among a sea of similar products. Packaging and merchandise designs are the first physical and emotional connection between customers and products.

Superside's packaging and merch design services offer numerous benefits, including strong brand representation through tailored designs that align with your brand identity, value and messaging. Our eye-catching designs attract consumers' attention, differentiate your products from competitors and ensure consistency across all items, enhancing brand credibility and trust. With engaging and memorable designs, Superside creates positive user experiences that drive customer engagement, repeat purchases and ultimately, increased sales.