Superside Innovation

What's new at Superside

The latest updates to our services, Superspace platform and more.

New in Superspace: Updated UI, AI Features

A better way to run creative

Today, creative work is spread across tools, briefs, and feedback loops that don’t connect.

The new Superspace brings it into one system. With Brand Brain at its core, it captures your brand, decisions, and feedback, and applies that context across every project, so the work starts stronger and keeps getting better.

MARCH 2026
PRODUCT UPDATE
The new Superspace with Brand Brain

Superspace is where your work happens, your creative command center. As demands have grown, it’s evolved with them. Now, with a more intuitive experience, faster navigation and built-in brand knowledge, it’s easier to manage projects, take action, and keep everything moving.

Your brand, remembered
At the core of Superspace is Brand Brain, which captures your guidelines, preferences, and past feedback, and applies that context across every project so work starts aligned every time.

Briefs that practically write themselves
Start with a simple request and the AI Briefing Agent fills in the rest, from formats and specs to details from past projects. No digging through files. No Slack archaeology. Just a clear, complete brief in seconds.

Pick your brand’s brain about anything
Ask questions with AI Insights Agent and instantly see what’s happening across your campaigns, content, and team activity, without digging through files. It surfaces patterns, gaps, and opportunities.

Create on-brand visuals, on demand
With Brand Models, trained on your visual style, you can create new on brand images instantly, without relying on stock or photoshoots.

Automate the work you repeat
With Apps (coming soon), we turn the tasks your team repeats, like resizing, edits, and production steps, into simple workflows your team can run without the manual work.

FEBRUARY 2026
NEW FEATURE
Project Plan view

Your brief, estimate, timeline and milestones are now brought together in one clear view so you can track progress, stay aligned and keep work moving without the usual back-and-forth.

Track your project from one place
Get full visibility into your project’s scope, estimate, timeline and milestones in a single view. No digging through emails. No chasing down updates.

Know what’s next and where your input is needed
Milestones show exactly what’s happening and when your input is needed. Any action items for you are surfaced clearly in your task list with no surprises.

Keep projects moving with simple approvals
Approve the entire plan in one click, including the scope, estimate and timeline, so work moves forward without the delays or ambiguity of traditional workflows.

Always up to date, always in the loop
Your Superside team keeps the brief updated as things evolve, and you’ll always see the latest version in one place. Everyone’s aligned without needing to ask.

JANUARY 2026
NEW FEATURE
Account Analytics Dashboard

A new view in Superspace that gives you the clarity to manage usage and plan with confidence.

Instant visibility - See your balance and usage details at a glance. No spreadsheets, no manual tracking, and available anytime in Superspace.


Timeline views across 3, 6, or 12 months
- Spot trends, peak periods, and seasonality to better forecast upcoming creative needs.


Drilldowns that make things clear
- Understand how different teams, members, and services contribute to your overall usage.


Better planning, fewer surprises
- Historical context helps you time projects thoughtfully, shift priorities early, and keep work flowing smoothly.

OCTOBER 2025
NEW FEATURE
Meet your creative team

Your Superside team is now visible in Superspace, so you always know who’s behind your creative.

With just a click, you can see exactly who’s supporting your work and how they help bring it to life—from creative leads to project managers.

Whether you’re launching a campaign, testing new formats, or building out brand assets, this is the team that makes it happen.

SEPTEMBER 2025
NEW FEATURE
Granular Budget Control for Every Team

Take the guesswork out of creative budgets. Give each team its own budget, track spend in real time, and adjust as needs change—so every dollar works harder.

  • Set monthly budgets with rollover and team-level caps
  • Get real-time visibility into how each team is spending
  • Shift funds between teams to support changing priorities
  • Track usage by team, user, or project to improve planning


All seamlessly managed from your Superside workspace.

SEPTEMBER 2025
PRODUCT UPDATES
More September Updates

Smaller updates, big impact—these new improvements help customers collaborate better, work faster, and get more value from Superside.


Easier collaboration with your Superside team

We’ve improved the brief submission flow, added clearer context for next steps, and introduced a new project phase tracker—so your team and ours can move through projects faster, with less back and forth.


Faster ramp-up for new teammates

Now it’s simpler than ever to bring new teammates into your Superside workspace. With clearer invites and smarter setup flows, they can get up to speed fast and start collaborating from day one.


Raising the bar on creative quality

There’s now an added check in our quality assurance workflow to ensure every asset is polished before it reaches you—helping reduce back-and-forth and keep timelines tight.

April 2025
New Services
Custom AI Image Models

AI, built for your brand: Unlike generic AI tools, your model is custom-trained on your assets, ensuring every visual reflects your unique identity and brand guidelines.


Faster, more scalable content creation: Generate photographic, illustrated, 3D, or character-based visuals 10x faster, so you can meet growing creative demands without overloading your team.


Lower production costs
: Reduce the cost of large-scale image creation by up to 85% per asset, allowing you to reallocate your budget to higher-impact creative work.


Seamless workflow integration: Access AI-generated visuals directly in Figma and within Superside’s creative workflows, making it easy to create, customize, and deploy assets at scale.


The power of AI with a human touch: AI provides speed and scale, but Superside’s expert creative team fine-tunes every output to ensure quality, consistency, and alignment with your brand.


More creative freedom: With AI handling large-scale production, your team has more time to focus on big ideas and high-impact projects that push your brand forward.

April 2025
New Features
Team and Budget Management

You can now create teams, assign dedicated budgets, and access enhanced reporting—all designed to give you better control and visibility over your account within Superspace.

Create & manage teams – Group users, assign roles, and manage permissions effortlessly.


Set & track budgets
– Allocate budgets to teams, monitor real-time spending, and receive low-budget alerts.


Access detailed reports
– Gain full visibility into team and account usage.

APRIL 2025
New Services
New: AI-Powered Translation & Localization

We’ve launched AI-powered translation and localization to help turn local ads into global campaigns—without losing brand consistency.

Powered by Smartcat, the platform trusted by the Fortune 1000, it blends AI speed with pro linguists for fast, scalable, and culturally relevant translations.


AI-driven, linguist-refined translations: AI generates high-speed translations, while professional linguists review and refine them to ensure cultural relevance, accuracy, and a natural, conversational tone.


Scalable, automated workflow:
Translate marketing campaigns, creative assets, and more with AI-powered workflows that adapt to your brand’s style over time—reducing manual effort while maintaining accuracy.


Seamless team collaboration:
Unlimited users, projects, and languages let teams work together effortlessly, from script uploads to final approvals, keeping translations aligned and on-brand.


Integration-ready for enterprise teams:
Easily connect with existing tools like Figma and streamline localization within Superside’s creative workflows, so you can produce global-ready content without disrupting your process.

February 2025
New Services
New Email Services: Scalable, On-Brand Emails—Seamlessly Integrated with Your Tools

Email Modular Design

  • Think of this as your email design toolkit. A structured system of reusable components lets you create unlimited templates while keeping everything on-brand.
  • More consistency, less hassle, and big cost savings.


In-CRM Email Development

  • We’ll fully code your emails right inside your CRM—whether it’s HubSpot, Salesforce, Klaviyo, Mailchimp, or another platform.
  • Fewer integration headaches. Just seamless, optimized emails ready to send.


Coming Soon:
Template-Based Email Modular Design

  • Want to cut email production costs by up to 40%? This one’s for you.
  • Pre-made modular templates make it easy to scale without sacrificing flexibility or quality.
  • Perfect for teams looking to move fast without reinventing the wheel.
January 2025
New Integration
New Integration: Monday.com

Our newly launched integration transforms tasks on Monday.com boards into projects within Superspace and keeps comments synchronized across both platforms, empowering your teams with better coordination and efficiency.

Easy project initiation: New items added to a Monday.com board will now create a new project in Superspace, removing any duplicate work and speeding up the process.

Synchronized communication: Once connected, all comments will be automatically synced between Monday.com and Superspace, ensuring consistent communication and giving full visibility to users no matter which platform they are working in.

January 2025
New Integration
New Integration: Wrike

With our new Wrike integration, you can seamlessly your Wrike workspaces with Superspace to streamline your project management workflows and communication.

Initiate projects effortlessly: Work items created in Wrike workspaces will now trigger a new project in Superspace, reducing manual setup time and duplicative work.

Synchronized communication: All comments will be automatically synced between Wrike and Superspace to ensure no message is missed no matter where people are working.

Improved resource management: Automate resource management by syncing your attached resources from Wrike to Superspace projects automatically.

December 2024
improvement
Collections leveled up.

We’ve made it easier to organize, search and share your projects and assets in Superspace.

Display by Collection View: Organize your homepage your way—sort projects by collection or status.

Simplified Collection Creation: Create, name and bulk-add projects in just a few clicks. Hit the "+" button to get started.

Right-Click Actions: Manage collections faster—add projects, edit details, view related assets or delete with ease.

Filter by Collection: Find what you need faster, with smarter asset filters.

Q4 2024
NEW SERVICE
Custom AI models with customer UX

Unlocking the full potential of GenAI with custom AI models built to uniquely serve your brand, and scale your overall production. Available to GenAI Consulting customers.

JULY 2024
IMPROVEMENT
Collab Simplification For Larger Initiatives

Simplifying project management for larger, more complex projects. Engage the Superside team seamlessly from a single project and chat, even for multi-workstream initiatives, ensuring a seamless customer experience.

JUNE 2024
IMPROVEMENT
The Super Catalog (new briefing shopfront)

Revamped briefing experience ensuring access to the full breadth of our services. Easily build up your brief for any need, whether it's campaigns, asset production, strategic advisory, AI innovations, or growth solutions.

JUNE 2024
IMPROVEMENT
Digital Asset Management (DAM)

All your company's digital assets in a single, easily accessible place, organized for efficient retrieval, and seamless integration with your workflows.

JUNE 2024
NEW SERVICE
Long form copy

Our copywriting team will be launching long-form copywriting, allowing your brand to benefit from high quality content across digital and print campaigns.

MAY 2024
NEW FEATURE
Jira Integration

Access the world of Superside without leaving your Jira workspace. Key features include one-click project submissions and chatting with your team directly from Jira.

MAY 2024
NEW FEATURE
Asana - Superside Chat

Engage with your Superside team seamlessly within Asana comments, providing a smoother workflow for collaboration.

MAY 2024
NEW FEATURE
MS Teams Connect

Chat directly with your Superside account team from within Microsoft Teams, streamlining communication for enhanced productivity.

MAY 2024
SERVICE EXPANSION
Weekend projects

In order to offer uninterupted value to our customers, Weekend Projects are now available for all customers on our new plans. Weekend Projects will only be available for certain services and no fast turn around projects will be permitted.

APRIL 2024
NEW FEATURE
New User Onboarding

Newcomers can find a more detailed onboarding flow where they can pick their interests, their goals, as well as complete their profile so that we can customize the platform experience to their needs.

APRIL 2024
IMPROVEMENT
AI Preference Management (Team and Project Level)

Take control of whether Superside should use AI to deliver your projects. This feature enables our customers to express their preferences using AI in their projects. Simply turn AI on / off for all projects by default or selectively on a project-to-project basis.

APRIL 2024
NEW FEATURE
Profile-Based Experiences

Customize your user profile with information such as interests and roles (e.g., marketer or creative) to receive a more personalized experience on our platform.