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Creative Performance

Creative ideas, practical tips and insider info—the Superside blog helps your team get great design done at scale.

Brand Management
7 min read

Dear Creative Marketer: Stop Trying to Be a Unicorn—Be a Camel

Fredrik Thomassen
CEO
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Latest articles

Latest articles

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7 Tips to Create Thumb-Stopping Social Media Hooks
Digital Marketing
3 min read

7 Tips to Create Thumb-Stopping Social Media Hooks

Never hear crickets on social again! Steal Jack Appleby's secrets to social media hooks that stop the scroll, examples included.
Cassandra King
Head of Content & Community
The 10 Best Video Marketing Agencies in 2023
Video Marketing
9 min read

The 10 Best Video Marketing Agencies in 2023

With the right video marketing agency, you can have it all—high-quality, fast and affordable video. See the 10 best video marketing agencies here.
Michelle Martin
Contributing Writer
5 Questions to Ask Before Hiring an In-House Designer
Creative-as-a-Service
6 min read

5 Questions to Ask Before Hiring an In-House Designer

Every company needs design, but recruiting a full-time designer isn't the only answer. See the five questions you should ask to ensure you're doing more than just growing your team.
Shmoon
Head of Creative Performance, Speed & Scalability
7 B2B Video Ads People Actually Enjoyed
Video Marketing
6 min read

7 B2B Video Ads People Actually Enjoyed

B2B doesn’t stand for “boring to boring!” Uncover the secrets of successful B2B video ads and how to make your own.
Michelle Martin
Contributing Writer
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
4 Ways to Slash CAC Right Now—With Design Subscriptions
Smart Bets
7 min read

4 Ways to Slash CAC Right Now—With Design Subscriptions

Many businesses are watching customer acquisition costs skyrocket. Few understand how their design decisions are growing their CAC... or how they can reduce it.
David Wilson
Senior Content Marketing Specialist
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Join our community of 30,000 who receive the best in design and marketing content, weekly.

Latest articles

Creative-as-a-Service

See All
5 Questions to Ask Before Hiring an In-House Designer
Creative-as-a-Service
6 min read

5 Questions to Ask Before Hiring an In-House Designer

Every company needs design, but recruiting a full-time designer isn't the only answer. See the five questions you should ask to ensure you're doing more than just growing your team.
Shmoon
Head of Creative Performance, Speed & Scalability
Not Using AR? Here's Why You Should [Examples Included]
AR & 3D Design
8 min read

Not Using AR? Here's Why You Should [Examples Included]

Augmented reality (AR) is reaching an inflection point. Audiences are loving it and savvy marketers are making the most of it.
Michelle Mire
Senior Content Marketing Specialist
Outsourced Creative Scorecard: Where The Agency Model Fails Hard
Creative-as-a-Service
6 min read

Outsourced Creative Scorecard: Where The Agency Model Fails Hard

In the next 6 months, 1 in 3 brands will fire their agency of record. See where the traditional agency model fails for scaling creative and fueling growth.
Michelle Mire
Senior Content Marketing Specialist
Latest articles

Smart Bets

See All
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
4 Ways to Slash CAC Right Now—With Design Subscriptions
Smart Bets
7 min read

4 Ways to Slash CAC Right Now—With Design Subscriptions

Many businesses are watching customer acquisition costs skyrocket. Few understand how their design decisions are growing their CAC... or how they can reduce it.
David Wilson
Senior Content Marketing Specialist
Dear Creative Marketer: Stop Trying to Be a Unicorn—Be a Camel
Brand Management
7 min read

Dear Creative Marketer: Stop Trying to Be a Unicorn—Be a Camel

"Explosive growth" is pure luck. Why are we betting everything on a horse?
Fredrik Thomassen
CEO
Subscribe to our newsletter

Don’t miss anything!

Join our community of 30,000 who receive the best in design and marketing content, weekly.

Latest articles

Digital Advertising

See All
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
Why Your Marketing Strategy Works Hard for Its Money (And It Should)
Digital Advertising
8 min read

Why Your Marketing Strategy Works Hard for Its Money (And It Should)

Marketing strategy is your battle plan in the war for attention. It's where you start when choosing tactics and what you come back to when measuring results.
Michelle Mire
Senior Content Marketing Specialist
Aging Ads? Stellar Creative is Your Secret Sauce
Digital Marketing
8 min read

Aging Ads? Stellar Creative is Your Secret Sauce

Creating an effective digital ad is only half the battle—making it last is the other half. You can’t stop time or the need for powerful, compelling creative.
Michelle Mire
Senior Content Marketing Specialist
Latest articles

Video Marketing

See All
The 10 Best Video Marketing Agencies in 2023
Video Marketing
9 min read

The 10 Best Video Marketing Agencies in 2023

With the right video marketing agency, you can have it all—high-quality, fast and affordable video. See the 10 best video marketing agencies here.
Michelle Martin
Contributing Writer
7 B2B Video Ads People Actually Enjoyed
Video Marketing
6 min read

7 B2B Video Ads People Actually Enjoyed

B2B doesn’t stand for “boring to boring!” Uncover the secrets of successful B2B video ads and how to make your own.
Michelle Martin
Contributing Writer
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
Subscribe to our newsletter

Don’t miss anything!

Join our community of 30,000 who receive the best in design and marketing content, weekly.

Latest articles

Brand Design

See All
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
Virtual Events: The Secret Ingredient to Positive Brand Experience
Brand Management
8 min read

Virtual Events: The Secret Ingredient to Positive Brand Experience

The usual marketing ploys don't work anymore: it's time to get experimental. This is why you need to use virtual events to boost your brand experience
Sofie Koevoets
SEO & Content Manager
Sorry Growth Marketers, Third-Party Data is OVER: Here’s How to Save Yourself
Digital Marketing
5 min read

Sorry Growth Marketers, Third-Party Data is OVER: Here’s How to Save Yourself

We marketers have relied on it for too long. Third-party tracking is on the way out, and your business needs to find a new north star, or you're going to have to find a new line of work.
David Wilson
Senior Content Marketing Specialist
Latest articles

AR & 3D Design

See All
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
Not Using AR? Here's Why You Should [Examples Included]
AR & 3D Design
8 min read

Not Using AR? Here's Why You Should [Examples Included]

Augmented reality (AR) is reaching an inflection point. Audiences are loving it and savvy marketers are making the most of it.
Michelle Mire
Senior Content Marketing Specialist
No, It’s Not “Too Early” for AR in B2B Marketing—Here’s Why.
Design Strategy
7 min read

No, It’s Not “Too Early” for AR in B2B Marketing—Here’s Why.

Augmented reality isn't a pipe dream anymore. Why are B2B creative marketers still treating it like one?
David Wilson
Senior Content Marketing Specialist
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