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#Expert Insights
Designing culture: A masterclass in creative leadership
Can you think of anything more tempting than a “do not touch” button for a kid? Maureen Carter, former Creative Director at Nike, BET Networks and Nickelodeon, was the mastermind behind a lime green button on a kid’s app that turned into a cultural lynchpin—replacing elevator buttons in offices and shower controllers on cruise ships around the world. Though Carter would attribute the idea to Bella, one of her 10-year old design partners on the project.
7 tips to manage your design teams for creative excellence
The pressure on creative teams to produce is real. Growing workloads, faster turnaround times and unrelenting demands for high-converting creative have become the status quo. But, there’s a silver lining. With proper guidance and support, your creative design team can manage growing pressure and deliver more effective work despite limited resources.
Why brands that build community get customers for life
Ads don’t seem to hit like they used to. Your customer acquisition cost is through the roof. And even when you do bring in customers, it feels like they’re only with you for a moment before disappearing forever. Some brands might be able to sustain their growth in these conditions, either because they have a massive war chest or their customers make massive transactions. But for most, there’s a better way to grow. By building a community and a fan base, you can get customers for life.
20 Best AI Prompts for Logo Design in 2025 (Midjourney)
A killer logo is key to ensuring your brand gets noticed—and remembered. It’s a visual representation of your unique business and a starting point for customers to engage with your brand’s story. It should also be the most easily identifiable aspect of your company. In fact, 75% of people say they recognize a brand primarily by its logo, and a logo alone can forge a brand’s first impressions by 90%. In essence, then, making certain you ace your company logo right from the start is vital.
5 brand consistency examples for top enterprises in 2025
enterprises scale, brand consistency often becomes a significant challenge. This is problematic, as businesses that lack a consistent, recognizable brand identity often get lost in the marketing noise.
The budget-boosting playbook: 6 creative stunts that amplified Gong’s brand
Every marketer wants to make an impact, especially when they’re working to launch a bold brand campaign. It’s a challenge that Udi Ledergor knows well. Ledergor is the Chief Evangelist and former Chief Marketing Officer at revenue intelligence leader Gong. During his time as CMO, Ledergor led the company from a new startup on the scene to becoming an industry leader.
The bold, the brave, the builders: Tips from Superside’s Insider summit
What does it take to build campaigns that resonate, scale and actually move the needle? At Superside’s Insider Summit, we got the answer straight from the source. Four bold creative leaders—Ty Haney (Outdoor Voices, Try Your Best), Andrei Vexler (Shopify, Kaseya), Udi Ledergor (Gong) and Maureen Carter (Nike, BET Networks)—pulled back the curtain on the strategies, systems and mindsets behind some of today’s most iconic marketing moves.