Tag
#AI Adoption
Results with heart: Inside Superside's empathy-fueled path to performance
Creative impact can’t be captured by a single metric or mood. But it is visible in results—and few understand this balance better than Superside's Gradwell Sears, Chief Creative Officer, and Josh Mendelsohn, Senior Director of Product Marketing.
AI meets expertise: Inside Superside’s formula for quality creative
Will it look too “AI-y?” Will it sound too “AI-y?” When it comes to AI, many creatives and marketers share a common concern: Will it compromise the quality of their work?
How creatives can use AI to work smarter, not harder
In a world increasingly powered by artificial intelligence, creatives might wonder: is AI a threat to creative authenticity—or a catalyst for it? For Jessica Rosenberg, Creative Director at Jasper, the answer is the latter. Rosenberg lays out a clear, human-centered framework for embracing AI in the creative process. Her philosophy isn’t about replacing human ingenuity—it’s about amplifying it.
From pixels to possibilities: Superside’s CEO on the AI-creative future
If you're wondering what the future of creative work looks like, Fredrik Thomassen, CEO and founder of Superside, has a pretty clear answer: it's fast, borderless and powered by AI. In a recent episode of Lead The Team podcast, Thomassen dropped his insights on the transformation happening at the intersection of creativity, automation and global talent—and how Superside is riding that wave with confidence.
How Superside’s CMO is redefining creative leadership in the age of AI
“Creative is the new targeting.” This mic-drop moment from Jen Rapp, Chief Marketing Officer at Superside, perfectly sums up the spirit of her conversation with Greg Kihlström on The Agile Brand Podcast. As brands continue to ride the AI wave, Rapp is steering Superside—and the broader marketing world—toward a creative-first future. From the opportunities AI opens up to navigating hesitance and differentiating through creative, here are the biggest takeaways from her podcast episode with Kihlström, no fluff, no filler.
AI adoption trends: What 190 creative leaders said
Remember a few short years ago when generative AI was the shiny new buzzword? Now the hype is settling and excitement is more tempered as creative teams shift from early experiments to deeper integration—aiming for real mastery and ROI.
It’s no longer “if AI"—It’s “how”
From the designer’s keyboard to the executive boardroom, creative professionals and senior leadership agree on the fact that businesses should embrace AI. Creatives in particular have little doubt about the benefits, with 96% saying AI will speed production and 93% indicating it will also elevate quality. Following suit, 89% of the executives realize how generative AI drives efficiency and unlocks new possibilities, like building custom image and illustration libraries and greater freedom and agility in concepting.