Tag
#AI+Images
How to train an AI image model on your brand
AI image generators are built to impress. But they aren’t built to learn your brand—making consistency and scalability a challenge for creative teams. That’s where custom AI image models come in. Trained on your brand’s visual identity, they help your team produce consistent, high-quality outputs—without wasting time on prompt engineering or post-production fixes.
How custom AI image models scale brand creative
You’ve got a set of brand icons—and now you need more. A lot more. Your lifestyle image library? Decent. But not quite right for the idea you’ve got in mind. And, at this point, you’re pretty sure your customers are playing bingo with all the recycled shots. AI is fast and efficient. But most off-the-shelf image and illustration tools (foundation models) are trained on generic data. You can prompt them and share samples. You’ll get close—but never close enough.
Beyond the Brief: Generating On-Brand AI Illustrations
It’s no surprise that cats and dogs dominate the internet, but you don’t have to tell Independence Pet Group (IPG) this. The Chicago-based pet insurance leader covers over one million pets across the US and Canada, keeping them (and their fur-parents) healthy and happy. We love cats and dogs, too, so when IPG asked us to create illustrations for their employer branding efforts, we were all in. The challenge? IPG had never used illustrations before. The most efficient way to go from zero to concepts was to use AI, so our AI-powered creative team went to work. Let's just say, the results were quite fetching.