Tag
#AI+Images
How custom AI image models scale brand creative
You’ve got a set of brand icons—and now you need more. A lot more. Your lifestyle image library? Decent. But not quite right for the idea you’ve got in mind. And, at this point, you’re pretty sure your customers are playing bingo with all the recycled shots. AI is fast and efficient. But most off-the-shelf image and illustration tools (foundation models) are trained on generic data. You can prompt them and share samples. You’ll get close—but never close enough.
Beyond the Brief: Generating On-Brand AI Illustrations
It’s no surprise that cats and dogs dominate the internet, but you don’t have to tell Independence Pet Group (IPG) this. The Chicago-based pet insurance leader covers over one million pets across the US and Canada, keeping them (and their fur-parents) healthy and happy. We love cats and dogs, too, so when IPG asked us to create illustrations for their employer branding efforts, we were all in. The challenge? IPG had never used illustrations before. The most efficient way to go from zero to concepts was to use AI, so our AI-powered creative team went to work. Let's just say, the results were quite fetching.
Beyond the Brief: Developing AI-Generated Photorealistic Images
“A picture's worth a thousand words.” When advertising executive Fred R. Barnard coined this phrase in the 1920s, he probably wasn’t thinking about sports. But 100 years later, sports photography has created timeless images that connect us across sports, languages, cultures and borders. From Muhammad Ali standing triumphantly over Sonny Liston to Brandi Chastain celebrating her 1999 FIFA Women's World Cup final winning penalty kick, these captured moments in time inspire future generations of athletes and fans.