10 creative services examples from top brands in 2025
Creative services have become indispensable for enterprise brands, and more companies are turning to creative partners like Superside to help them scale quickly and stay on-brand. We break down the 10 most commonly requested creative services, with examples from real Superside customers such as Reddit, Shopify and Toast.
Creative service companies help brands conceptualize, design, produce and deliver visual and marketing assets that drive awareness, engagement and growth. Increasingly, these service providers also step in to help in-house teams at enterprise-level organizations meet the demands of their always-on, omni-channel marketing cycles.
The reality is that the constant push to make new campaigns live puts teams under immense pressure. As a result, outsourced creative work has become a lifesaver for brands that want to keep up with the speed and scale the market now demands.
Superside, for example, offers subscription-based access to a world-class team of creatives to help our customers deliver design, video, motion and more. We also stretch into more technical tasks, such as performance marketing, to close the loop on campaigns.
At the enterprise level, companies like Superside become the operational engine that keeps quality high and assets consistent, while campaigns effortlessly scale across channels and markets.
Why creative services are essential for enterprise growth
It takes more than creativity alone to build strong global brands. Ambitious businesses also use robust creative processes, modern design systems and teams capable of delivering brand-consistent creative to grow their market share.
Yet for many large organizations, this level of creative execution is difficult to achieve. Communication often breaks down across siloed teams, which leads to fragmented design outputs and inconsistent quality. Overworked internal staff typically juggle too many priorities, while external vendors and freelancers struggle to meet enterprise standards or timelines. The result is creative bottlenecks, delays, unclear ownership and missed opportunities.
At the same time, the demand for multi-format, multi-platform creative has never been higher. As AI and new digital platforms reshape how audiences search, discover and engage with brands, creative teams must integrate new technologies and more intelligent workflows to keep up.
For today’s large corporations, outsourced creative services are no longer a nice-to-have. These services are a strategic driver of growth that helps them deliver creative quality, consistency and scale.
Take Sherweb, for example. This top cloud solutions provider needed to embed AI into its creative workflows. It also had to maintain consistency and quality across all its marketing assets. The company tapped into Superside’s AI consulting services to increase creative output by 50%.
Superside helped us create a solid foundation for responsible AI use in our creative team. The diagnostic gave me the ammunition to drive adoption internally and align leadership. Without it, we might have slowed down our AI journey—now we’re building on that momentum.
We delivered a scalable framework that embedded AI into the Sherweb team’s everyday workflows, a step that has led to faster concept development and significant productivity gains.
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Companies that offer enterprise creative services typically deliver everything from graphic design and basic digital marketing collateral to more comprehensive brand identity development, digital marketing services and social media strategy.
This is certainly the case with Superside. As your creative team’s creative team, you’ll have access to a wide range of creative services as part of a single, flexible subscription plan.
Piqued your interest? Then, read on for an overview of several standout Superside case studies and creative solutions we developed for real-world customers.
1. Video production: Scalable, multi-format brand storytelling
- Service focus: Brand marketing, video ads, testimonials, explainers, social content, product walkthroughs.
Every brand’s digital marketing strategy should include video: it captures attention at every stage of the sales funnel like static content can’t, and it’s one of the most versatile content formats.
Superside’s video production arm combines global talent with AI-powered workflows to deliver everything from high-concept product explainers to nimble social media ads. Our dedicated Superspace platform reduces feedback loops by 30%, so video projects move efficiently and transparently.
For our customers, this means fast, brand-consistent video production for digital marketing at scale. An always-on pipeline of video assets also helps them to avoid the weeks-long lead time typically associated with traditional advertising agencies.
Superside is built for scale, running multiple video formats and campaigns in parallel without bottlenecks.
Opa!’s multi-platform campaign
For Opa!, a snack brand with a playful identity, Superside delivered a vibrant set of video assets that brought its “Celebrate everything” ethos to life. We blended live-action shoots with bold motion graphics to create snackable videos optimized for TikTok, Instagram and paid advertising.
Our dynamic motion designs captured Opa!’s fun personality and delivered consistent branding across formats. The result was an energetic, playful campaign that stood out across digital channels.
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2. Motion graphics and animation: 3D storytelling at enterprise speed
- Service focus: 3D renders, animated explainers, motion graphic toolkits.
Motion design, 3D animation and next-level AI animation techniques can bring brands to life in fresh new ways. From technical product demos to scroll-stopper explainers, these formats can also add narrative firepower to your campaigns.
Superside offers on-demand access to 3D animation experts and motion designers who’ll quickly become a seamless extension of your team. Our turnaround time is 5x faster than traditional agencies. This means we can deliver top-quality motion graphics and 3D animation assets in days, not weeks.
We also combine technical expertise, AI-powered creativity and deep brand knowledge to ensure every asset resonates with your target audience and sharply delivers on your marketing and business objectives.
Toast’s 3D asset library success
As restaurant tech business Toast scaled, its in-house creative team struggled to keep up with the demand for high-quality visual assets. When Superside stepped in as its creative agency partner, we helped the business deliver realistic 3D product visualizations and on-brand animated videos to further fuel the brand’s growth.
By building a centralized asset library and collaborating through a shared creative platform, we streamlined workflows and drastically reduced turnaround times.
The results: An 85% improvement in delivery speed and a perfect 5/5 customer satisfaction score (proof that a well-integrated creative partnership can drive both efficiency and brand growth).
3. Presentation design: Templates that enable scale and self-service
- Service focus: Branded slide templates, visual storytelling, content simplification.
If you work on an enterprise team, you know the drill: Large companies produce dozens of presentations each month across sales, marketing and executive functions. Without standardized, on-brand templates, these requests quickly create bottlenecks.
Once again, a good creative services partner like Superside can make a real difference. We can help you produce flexible, scalable presentation templates to reduce the strain on your internal graphic designers. These templates also make for professional, on-brand presentations across the board.
Our scalable subscription model includes presentation template design. Think built-in visual components, iconography and branded layouts that empower non-designers on your team to build the presentations they need without hassle.
AEI Consultants’ scalable template system
When AEI Consultants approached Superside, the company wanted to refresh its commercial real estate branding and better showcase its commitment to environmental sustainability. AEI’s internal team also wanted to build professional presentations without constant creative support.
To meet these needs, Superside designed a modular template system that included flexible layouts, visual components and tailored iconography.
This template system allowed non-designers to create clean, compelling and consistent slide decks. The system also dramatically reduced the time spent on presentation creation, freeing the brand’s creative team to focus on other business priorities.
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4. Brand identity and visual systems: From transformation to activation
- Service focus: Brand strategy, visual identity, voice and tone, foundational assets.
As enterprise brands expand, they often need to refresh their identities to stay fresh and top of mind. But rolling out new branding at scale can be complex and resource-intensive. In our experience, successful brand transformations require the strategic guidance and creative leadership of a top agency partner.
At Superside, we’ve created many scalable design systems that made our customers’ rebranding projects seamless and efficient. Across the board, we used a combination of strategic insights, technical expertise and AI-driven workflows to deliver these brand transformations.
Our branding team can do the same for you.
One of our greatest strengths is that our talented creative professionals work across multiple time zones and countries. This gives our customers access to valuable cross-cultural insights for localized branding.
Superside’s in-house rebrand
When Superside outgrew its original brand identity, we put our own creative services to the test with an enterprise-grade rebrand. Thanks to our talented in-house team, cutting-edge AI tools and tightly structured workflows, we completely rebuilt our visual identity from the ground up.
We developed different territories and worked with our designers… with moodboards and ideas of what this would look like visually. We’d present back on a weekly basis—just like we would with any client.
This transformation gave birth to a robust brand system that helped us to quickly generate on-brand assets for use across digital, print, motion and other formats.
What’s more, we integrated voice and visual guidelines directly into everyday workflows through a custom GPT model. This model still helps us to ensure consistent brand expression across all our channels.
The rebrand not only resonated strongly with our enterprise customers but also propelled Superside to a record-breaking sales quarter. It also proved the real business impact of our AI-powered, creative approach.
5. Marketing design: Multi-channel campaign support at scale
- Service focus: Ad creative, email design, print, packaging, graphic design, concept development.
Today’s enterprise marketing teams work across dozens, if not hundreds, of channels, formats, regions and markets.
At this level, creative support on a project-by-project basis just doesn’t cut it. These brands require a steady stream of high-quality, consistent creative assets, along with the flexibility to pivot their social media marketing campaigns quickly when plans change.
As a full-service creative powerhouse, Superside delivers a comprehensive suite of design services. Every subscription includes dedicated project managers and strategic guidance. Ultimately, this empowers enterprise leaders to exponentially increase their creative output while quality, brand consistency and creative depth remain firmly in check.
Amazon, Shopify, and Reddit’s multi-format success
Superside has delivered top, localized, multi-format campaigns at speed and scale for major customers such as Amazon, Reddit, Shopify and multiple other brands across the globe.
In fact, we’ve mastered how to produce thousands of high-impact campaign assets across languages and placements in a fraction of the time traditional agencies require.
We work across the entire marketing spectrum, from strategic brand positioning to social media creative, email marketing, web design, merchandise and more. A Superside subscription lets you choose how you want to use your budget every month based on your business needs.
6. Web design (UI/UX): Brand-consistent experiences across various platforms
- Service focus: Landing pages, UI kits, web components, responsive design.
In today’s digital-first marketing environment, inconsistent web design and disjointed customer journeys can severely undermine a brand’s authority and credibility. In fact, ambitious enterprise brands no longer have an option: They must deliver cohesive, seamless digital experiences or risk losing ground.
Superside’s creative services include impactful web design, product design and UI/UX expertise, with processes designed to align teams on business goals, brand identity guidelines and user needs.
Ultimately, this integrated approach helps our customers build seamless digital brand ecosystems that deliver measurable ROI.
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Packt’s brand-aligned digital experience
The designs we delivered for Packt, a U.K.-based publishing company for IT professionals, speak to the caliber of our work.
Before they approached us, Packt struggled to overcome brand inconsistencies across its digital properties. Mismatched creative assets and a disjointed website experience left the brand visually fragmented.
Superside helped Packt to revitalize its visual identity and restore cohesion across several customer touchpoints. We developed a UI that felt both fresh and familiar to its developer audience, along with a scalable brand system that ensured consistency across all products.
Templates and design frameworks now empower Packt’s internal teams to maintain high standards and visual harmony across every project.
7. Illustration and custom graphics: Stories told with emotion and clarity
- Service focus: Editorial illustration, eBook graphics, custom visuals.
Illustrations and custom graphics designed exclusively for a brand can build emotional connections and tell stories that resonate in ways stock photos can’t. Custom visuals also help build a consistent brand narrative across channels, which boosts brand recognition and trust.
For many of our enterprise customers, we create hand-drawn illustrations and custom graphics that emphasize their brand values and identities. Our illustrators and graphic designers also often use illustration to make technical information easy to understand. In many instances, our custom graphics help to humanize the brands we partner with.
Superside’s creative work is powered by AI, but always driven by human creativity and a personalized approach. Our AI-powered workflows save our customers an average of 40% on their design timelines, with no compromise in quality.
Oyster’s inclusive visual storytelling
When the global HR platform Oyster needed hand-drawn illustrations for their eBooks on thought leadership and remote hiring, Superside was the main choice for this.
Our designs highlighted inclusivity, diverse teams and human connection, and featured characters from around the world in organic, relatable settings.
The custom illustrations transformed Oyster’s typical corporate PDFs into beautifully designed, accessible eBooks that truly reflected their human-centered mission.
8. Design systems creation and governance: Infrastructure for scale
- Service focus: Component libraries, token systems, usage guidelines, cross-team enablement.
Cohesive, centralized design systems can help enterprises maintain a clear, consistent brand identity across channels, formats and markets. This is another service we deliver for our customers.
Superside creates tokenized design systems with reusable components designed to support product, marketing and support teams alike. Built to scale seamlessly, from simple email signatures to major cross-channel campaigns, our design systems keep production efficient and branding on point.
Vimeo’s unified component library
When Vimeo faced challenges with inconsistent visuals and a lack of unified design standards, Superside came on board with a clear mission: To help the brand build better, more cohesive customer experiences and speed up their design workflows.
We developed a centralized design system with reusable components tailored to over 15 distinct customer journeys, including onboarding, win-back and account management.
With the new system, Vimeo’s teams gained the freedom to innovate confidently within well-defined branding guardrails. This approach not only reduced duplicated work but also significantly boosted speed and consistency across their creative output.
- Service focus: Social ads, static and motion graphics, format localization.
Social media marketing moves fast. Campaigns can take off or collapse in a matter of hours, while new markets are just a touchscreen tap away. Traditional workflows aren’t built for this speed and scale, so enterprise-level creative teams often find themselves playing catch-up.
Superside’s creative services are designed to keep pace with social media’s rapid tempo. Our social media services include localized content, on-brand motion graphics and video, social media marketing strategy and more. And we’re well-versed in delivering campaign assets at the speed and scale our enterprise customers require.
If it’s time to cut through the chaos and get your brand noticed across Instagram, Facebook, TikTok, LinkedIn and other channels, you can’t go wrong with Superside.
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Shopify Growth Workshop’s global scale
When Shopify’s Growth Workshop needed to scale its global ad content faster than its in-house resources could, they teamed up with Superside to create a single concept in 25 sizes across seven languages.
Superside handled the complete rollout of 4,375 new assets, each matched to platform specifications, tone and visual identity.
The high-quality creative content helped Shopify expand into new markets and product lines without backlogs or bottlenecks.
10. Report and eBook design: Data storytelling that drives action
- Service focus: Report design, infographics, templates, AI-generated visuals.
Too often, traditional corporate reports bury critical insights under heavy text and uninspired visuals, a surefire way to lose the readers’ attention. At Superside, we believe great reports should captivate as much as they inform.
Our eBook and report design services help customers transform complex data into compelling content that audiences actually want to read.
The high-impact reports and eBooks we produce combine branded data visualizations, custom illustrations and strong narratives to keep target audiences reading. Our services include both print and digital graphic design.
Superside’s Overcommitted report
A great example is our own Overcommitted report. This project explored the real challenges creative teams face today and offered research-backed solutions.
But instead of delivering just another data-heavy PDF, we aimed to create a polished, readable experience that would truly resonate with our audience.
The final “Overcommitted” report is a comprehensive print and digital asset that blends branded data visualizations, dynamic motion elements and custom illustrations.
We also used this project to help train our AI systems to generate brand-consistent creative output for future projects. This additional step made the report both impactful and a strategic stepping stone for our creative workflows.
Creative services built for scale, not compromise
The creative demands on brands are on the rise. Meanwhile, traditional agencies and freelancers are no longer reliable fallbacks and in-house creative teams are stretched to the max.
For many, this is a nightmare scenario. But for brands that work with top creative service partners like Superside, it’s no big deal.
As the world’s top AI-powered creative service, we combine a global team of superb creatives, advanced AI tools and workflows and a robust project management platform to deliver high-quality work faster and more cost-effectively than most.
From Toast’s 85% faster turnarounds to Shopify’s 4,375-asset global campaigns, our results prove what’s possible when creativity meets operational scale.
Superside is more than just another agency. We’re your creative engine on demand.
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FAQs
Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
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