Clear, creative marketing strategy built for impact & speed
Superside’s strategy services help marketing teams create brand-aligned, optimized campaigns. For brands like Meta, Intuit, and The Economist, we provide flexible expert support without the slow timelines or high costs of traditional consultancies.
Strategy Projects
Embedded Strategy in Creative Projects
Content & Channel Strategy
Analysis & MeasurementStrategy ProjectsEmbedded Strategy in Creative ProjectsContent & Channel StrategyAnalysis & MeasurementGreat campaigns start with better marketing strategy
Marketing teams today are running lean, fast, and across more channels than ever. But when strategy falls behind, you get fragmented messaging, underperforming campaigns, and wasted media spend.
Superside helps close the gap between creative work and strategic clarity. When you're looking for a marketing consultant, our team integrates practical strategy directly into your creative workflow.
We've already delivered hundreds
of strategic projects
Total number (and counting!) of strategy projects our team has delivered.
213+
91.8% of our delivered strategy projects got a 5-star customer satisfaction rating.
5/5
Aligned for brands including Meta, Intuit, Booking.com, The Economist, UBS, and Wistia.
100%
Flexible marketing strategy services that plug into your team
From foundational positioning to in-flight performance audits, we help you get strategic insight when you need it most. But don't stop there. We also give you the creative firepower to apply and scale it.
Standalone strategy projects
Brand positioning, audience insights, messaging frameworks, and foundational playbooks to guide all future marketing.
Strategic creative projects
Strategy and execution wrapped into one seamless partnership. Brief development, messaging alignment, content strategy, and performance insight.
Content & channel
strategy
Go-to-market plans, content pillars, distribution roadmaps, funnel strategies, and expert playbooks for high-growth channels.
Analysis & measurement
Creative audits, campaign optimization guidance, benchmark reporting, and engagement/conversion insights.
Strategic at every touchpoint
No matter the channel, we help you connect the dots between brand, content, and performance marketing to drive measurable results.
Brand & product launches
Sharp positioning and messaging to align cross-functional teams and drive high-impact brand rollouts.
Social, digital & paid channels
Strategic frameworks for ad funnels, paid social, SEO content, and performance marketing at scale.
Web, email & lifecycle
Holistic thinking across user journeys—from homepage to retention emails—rooted in insight, not assumption.
AI-accelerated research, human-led insights and strategies
To ensure we never lose nuance, our marketing strategists maintain ownership throughout. We use AI to move faster.
Speed up competitor analysis and market research
Rapidly develop personas, messaging themes, and customer journeys
Analyze ad and content performance with AI-powered tools
Strategy is part
of the process
We don’t drop decks, we partner with you and drive results
alongside your team. Your success is our success.
Discovery and kickoff
We align on goals, audiences, and gaps from day one.
Embedded support
When you need strategic support by your side, a strategic expert plugs in wherever you need them.
Collaborative execution
Strategy is built into the brief, the creative, and the delivery.
AI-powered insights
AI-powered research and insights drive faster, more data-driven strategic recommendations.
Performance alignment
Clear outcomes are tracked and optimized continuously. Every brief we get better and better together.
"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."
"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."
"I am beyond happy with the work. Your designers routinely save the day!"
"I did not have the bandwidth. And I wouldn’t have even known where to begin to try to produce this, from finding a local crew, creating the detailed concept direction … So I said to Superside, ‘here's my problem’ and they said, oh yeah, we can solve that."
"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."
"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."
"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."
"Thanks to Superside, we’ve elevated ourselves. We’ve changed marketing in the industry by acting as more of a marketing agency for our brands, and streamlining that into robust marketing campaigns that move the needle."
"For us it has been important to find a creative partner like Superside –a team we can trust to deliver quality work on time, even with short notices."
"I am beyond happy with the work. Your designers routinely save the day!"
"I did not have the bandwidth. And I wouldn’t have even known where to begin to try to produce this, from finding a local crew, creating the detailed concept direction … So I said to Superside, ‘here's my problem’ and they said, oh yeah, we can solve that."
"We have access and responsiveness to meet our business-critical needs. The combination of quality, speed and 24/7 support allows us to be agile and efficient."
"The biggest benefit is time savings. The sheer volume Superside is able to produce is just amazing. If you think about 1-2 independent contractors vs. a team, it’s not a fair comparison."
"Superside took the time to learn about our company, applied their insights from various design projects and sought to meet our needs, even if it meant going through some additional edits."
Read how creative teams use strategy to stay ahead
It’s no longer “if AI"—It’s “how”
From the designer’s keyboard to the executive boardroom, creative professionals and senior leadership agree on the fact that businesses should embrace AI.Creatives in particular have little doubt about the benefits, with 96% saying AI will speed production and 93% indicating it will also elevate quality. Following suit, 89% of the executives realize how generative AI drives efficiency and unlocks new possibilities, like building custom image and illustration libraries and greater freedom and agility in concepting.With alignment on “why”—the focus shifts to “how” Everyone wants to get to the end results as quickly as possible. But, there’s more to AI transformation than simply picking the right tools. If that’s all you look at, you’ll fail more often than you succeed. Especially when the people leading change—the in-house teams—are already overcommitted.Think bigger than tools and tech
Video Marketing Strategy: An Expert's Timely Advice
I'm not sure if MTV knew they were creating a video marketing strategy (and predicting the future) when they chose the first video to air on August 1, 1981. The video, Video Killed The Radio Star by The Buggles, helped launch a revolution that altered how audiences consumed music. Since then, video has gone on from changing how we discover music to forever altering the way businesses engage with audiences.Today, video dominates how audiences spend their time online for everything from entertainment and socializing to education and search. Video technology isn’t standing still, either. YouTube, Meta, TikTok and other video platforms are constantly adding innovative new features, from artificial intelligence to enhanced recommendations and editing tools to make it simple for creators to craft the next viral clip.So, how can you keep up? And what should you consider when crafting a video marketing strategy in 2023? I asked Superside's Head of Video Strategy, Kirsten van Rooyen, to help shed some light on these questions.
Overcommitted, but still strategic
It’s not talent, technology or passion. As a marketing leader overseeing creative teams for the last ten years, the biggest problem in-house creatives face today is bandwidth. Now, more than ever, they’re asked to do more and build more—faster and with fewer resources.Every creative team I’ve overseen from DoorDash to Klaviyo, even here at Superside, is maxed out—battling burnout as a group and as individuals. No wonder the survey results from our Overcommitted Report came back saying 76% of creative professionals felt burnt out and 78% of their teams felt the same way.Overcommitted? It’s just another word for in-house teams In-house creative teams serve many stakeholders. They’re the guardians of the brand and gateway to creative assets for the sales team, marketing teams, event teams, product teams, people teams and more. Anything that requires graphics, video or design, comes to the creative team.Popularity comes with a price
How to Ensure Design Connects to Dollars: A Crash Course on Design Strategy
Designing without a strategy is like painting without a sketch—how do you know where to start without an outline of the final result?Even if you have a clear idea of what you want to create, a design strategy ensures the entire team starts and ends each project in the right place—without 7 back-and-forth revisions along the way. There's a lot to keep in mind when creating designs for a company, including brand guidelines, target audience, distribution channels, and more.A design strategy organizes all this information to align with the overall goals and objectives of the business. After all, most companies can’t afford design for the sake of designing—it must serve the business.Wherever you are in your design process, here’s an outline of the topic (or a sketch, if you will) that walks through how to create a design strategy for your next project and examples of design strategy applied in different contexts.Now imagine this creative power behind your next project
This is just one of many creative services—what you do with them is up to you. Let's chat.
