Bring your marketing creative operations into the age of AI
Global brands trust Superside Consulting Partners as the hands-on expert to help scale and succeed with generative AI.
trusted by top brands
SOLUTIONS FOR MODERN TEAMS
Many experiment with AI, few capture real value
Marketing creative teams everywhere are under pressure to produce more with less. AI’s promise of efficiency is around every corner, yet real impact is hard to obtain.
That’s where we come in. Our consultants deliver measurable business impact and enable organizational readiness for the future.
"Superside helped us create a solid foundation for responsible AI use in our creative team. The diagnostic gave me the ammunition to drive adoption internally and align leadership. Without it, we might have slowed down our AI journey—now we’re building on that momentum."
JP Mercier, Marketing Director at Sherweb
"Your team has been absolutely awesome. We’ve gotten really good engagement, there’s this desire for more, more, more, which has been great. We can’t thank you enough for the very clear grace that you give to a creative agency and the way you present the work. Your ability to humanize so much of this for people to make it tangible has been just awesome and we've been super happy with everything so far."
SVP, Internal Creative Agency at US B2B Enterprise
"Thanks so much to Superside for your solid collaboration and great vibes with our entire agency over the past several months. This has been a cool, innovative and unique partnership for us- and hopefully for Superside AI as well!"
Chairman, Co-Founder at US-Based Creative Agency
"The quality of the work has been fantastic… exactly what we wanted out of a partnership with Superside, something different than what we would get with a traditional learning vendor."
Senior Enterprise Upskilling Manager, SaaS company at Fortune 500
"Really happy with how it all went and all the marketing collateral and everything was really great. We loved your tone, and we've gotten a lot of really positive feedback. Everyone who's taken it has said it was great."
Senior Enterprise Upskilling Manager, SaaS company at Fortune 500
"Overall… awesome. It set the team up so well… This was the perfect tool choice for us… Your team came back with suggestions we never would have been able to build or even come up with."
Director of Brand & Communications, SaaS company at Traveltech
"The organizational readiness was… the most useful part… It was a big eye-opener."
Director of Brand & Communications, SaaS company at Traveltech
"It’s [the AI Diagnostic] been an amazing confidence builder… now they feel empowered because they understand the benefits and limitations of AI and how upskilling can keep them in the game."
Director of Brand & Communications, SaaS company at Traveltech
"Superside helped us create a solid foundation for responsible AI use in our creative team. The diagnostic gave me the ammunition to drive adoption internally and align leadership. Without it, we might have slowed down our AI journey—now we’re building on that momentum."
JP Mercier, Marketing Director at Sherweb
"Your team has been absolutely awesome. We’ve gotten really good engagement, there’s this desire for more, more, more, which has been great. We can’t thank you enough for the very clear grace that you give to a creative agency and the way you present the work. Your ability to humanize so much of this for people to make it tangible has been just awesome and we've been super happy with everything so far."
SVP, Internal Creative Agency at US B2B Enterprise
"Thanks so much to Superside for your solid collaboration and great vibes with our entire agency over the past several months. This has been a cool, innovative and unique partnership for us- and hopefully for Superside AI as well!"
Chairman, Co-Founder at US-Based Creative Agency
"The quality of the work has been fantastic… exactly what we wanted out of a partnership with Superside, something different than what we would get with a traditional learning vendor."
Senior Enterprise Upskilling Manager, SaaS company at Fortune 500
"Really happy with how it all went and all the marketing collateral and everything was really great. We loved your tone, and we've gotten a lot of really positive feedback. Everyone who's taken it has said it was great."
Senior Enterprise Upskilling Manager, SaaS company at Fortune 500
"Overall… awesome. It set the team up so well… This was the perfect tool choice for us… Your team came back with suggestions we never would have been able to build or even come up with."
Director of Brand & Communications, SaaS company at Traveltech
"The organizational readiness was… the most useful part… It was a big eye-opener."
Director of Brand & Communications, SaaS company at Traveltech
"It’s [the AI Diagnostic] been an amazing confidence builder… now they feel empowered because they understand the benefits and limitations of AI and how upskilling can keep them in the game."
Director of Brand & Communications, SaaS company at Traveltech
The new era
We don’t just advise: we strategize, build,
and run
“We believe humans and AI are better together. And we want our customers to see the maximum benefit of this new era by helping them navigate it.”
— Fredrik Thomassen, CEO of Superside
LET’S TALK PROCESS
Our recipe: Strategy, AI Academy, and AI Solutions
Superside Consulting Partners work with global brands to adopt, scale, and succeed with generative AI. We work at the intersection of strategy, technology, and creativity, helping enterprise marketing and creative teams unlock real value. Our end-to-end services include:
Strategy
We identify where AI can bring outsized value to existing workflows, outlining practical roadmaps in line with AI governance and ethical AI.
AI Academy
We help your internal team onboard with positive change management and hands-on upskilling programs.
AI Solutions
We provide a combination of proprietary turnkey solutions and customized tech development to bring a step change in your marketing creative operations, tailored to existing processes and systems.
strategy
Understand where you are. Plan where to go next.
Transformational change
requires decisive action.
From understanding your current operations to prioritizing your opportunity space, our people-centric approach ensures focused, high-impact transformation.
We provide 360-degree strategic support across executive AI literacy, in-depth diagnostic and roadmap planning, and holistic AI strategies.
AI Academy
Your team, but smarter, faster, and AI-powered
Our upskilling programs enable your workforce to leverage AI in their unique workflows.
We know from our own transformation that AI upskilling doesn’t stop at a once-off workshop.
Our coaches help your team go from curiosity to capability through hands-on sessions, real-world use cases, and side-by-side support. Expertise isn’t made overnight, but we make meaningful progress, together.
AI Solutions In your systems,
Your AI at scale:
In your systems,
on your terms
Bring a step change to your creative operations. We combine our proprietary turnkey solutions with customized tech development.
Our proprietary solutions generate 1000s of assets across your products, segments, and brands, all while being integrated into your processes and systems. We don’t just promise, we deliver.
our EXPERTS World-class talent
World-class talent
at your finger tips
We provide 360-degree capabilities, across deep AI creative expertise, learning experts, and top-tier management consulting.
Dr. Jan Emmanuele
Jan co-founded Superside Consulting Partners. He has a PhD in AI, experience in AI for medical devices, McKinsey consulting, and VC genAI research.
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“Marketing creative teams are at an inflection point - the promise of AI is here, and we’re seeing global brands truly transforming their operations.”
Bianca Pieterse
Bianca is an award-winning Associate Creative Director with global agency experience, who helps teams grow AI confidence through tailored upskilling.
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"Creativity has never had it better. Pair your imagination with AI—not as a tool, but a teammate—and there’s no telling how far you’ll go."
Javier Mena
Javier has an MBA, 5 years' experience in engineering and AI entrepreneurship, and has led ops and tech transformations at McKinsey.
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"Advantage belongs to teams that treat AI as a continuous shift—filtering the noise into strategies that deliver measurable impact."
Aaron Amortegui
Aaron brings more than 15 years in the advertising industry, leveraging AI to design workflows that push creativity further.
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"Knowing AI’s real limits, and adapting fast, is the key to unlocking its full creative potential."
Icaro Barros
Icaro is a senior software engineer with 8+ years of experience building scalable systems of all sizes, driving innovation, and supporting product growth.
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“AI isn't just about automation, it's about augmentation. It amplifies our ideas, speeds up our process, and challenges us to build smarter.”
Nare Tarlamazyan
Nare is a Principal Product Manager who has led cross-functional teams to launch user-first products and custom AI solutions for B2B and B2C.
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“Most AI fails because it solves nothing users care about. Build AI like any great product: start with the user, obsess over outcomes, and skip the hype.”
Ghulam Khan
Ghulam is a Senior Creative Technologist who has crafted award-winning AI experiences at MediaMonks for OREO, BLACKPINK, and Intel.
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“AI is a catalyst for creativity. It amplifies human ingenuity, blending insights with intelligent systems to bring bold ideas to life faster than ever before.”
Fabrizio Morales
Fabrizio is strongly engaged in helping teams unlock better ways to leverage AI. At McKinsey, he led marketing and commercial transformations.
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"AI can be your team’s best ally! Once we move past the hype and focus on leveraging the right tools, we can make work easier, scalable, more intuitive."
Vahram Tadevosyan
Vahram is a Machine Learning Scientist with experience in applied data science, computer vision, and genAI. He holds a BS and MS and lectures on AI.
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“AI is merely a toolkit, yet teams who harness it thoughtfully aren't just working faster, they're building smarter foundations for what comes next.”
Constanza Lima
During her time at BCG, Constanza supported transformation projects across industrial goods, finance, and energy sectors.
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"AI isn’t just a passing trend. Our responsibility is to leverage it to drive our businesses forward with purpose, keeping humans in the center."
Marcus D'Elboux
Marcus worked at BCG, supporting digital strategy and transformation initiatives across consumer goods and industrials sectors.
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"Creative and marketing teams are no longer experimenting with AI. They’re operationalizing it—and seeing results no one imagined a few years ago."
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2025’s top 10 generative AI advertising campaign examples
Enterprise brands can't use AI as a quiet behind-the-scenes tool anymore. It’s also no longer a novelty. Many top brands and design agencies now use AI to push the creative envelope and engage target audiences in exciting new ways. AI has opened the door to bold new advertising strategies, as the AI ad creative examples in this article show. But the technology also introduces risks. Without proper human oversight, AI ad campaigns can easily fall flat and lead to lost audience trust.
8 ideas & steps to scale graphic design with custom GPTs
Creative teams everywhere are being asked to deliver more design work in less time, with tighter budgets. It’s therefore no surprise that custom GPTs have become essential tools for graphic designers and other creatives who want to speed up their workflows and create standout work. A GPT, or Generative Pre-trained Transformer, is an artificial intelligence language model trained to understand and generate human-like text. Some systems, like ChatGPT or Gemini, can also work with image-generation or vision models.Get ready for AI that’s built for your business
You’ve seen how we bridge the gap between strategy and execution. Now let’s chat about you.
