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Shift Happens Survival Guide

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EVENT • IN PERSON

Connect SF @ The Battery

An after-work gathering of creative leaders who want to connect. Expect cocktails, great people, one of San Francisco's most exclusive spaces, and insights on how teams are getting value from AI now that the hype has cooled.
VIDEO

When should (and shouldn't) marketers use AI?

AI in marketing is everywhere—but that doesn’t mean you should use it for everything. Here’s when to use AI for content creation, automation, and scaling- and where authenticity really matters still today.
VIDEO

The misconception around AI content creation

AI has definitely raised the bar, but has support kept up? Many creative leaders feel expectations have shifted, and executives admit demands have gone too far. We discuss how ai content creation and generative ai are reshaping the industry, focusing on ai for brands and the future of ai technology.
EVENT • SUMMIT

SHIFT Summit: From AI Uncertainty to Creative Superpower

AI should feel like a superpower. Right now creatives and marketers face growing pressure to use AI but not a lot of clarity on how, where, who or what. So join us on March 26 to discover how leading teams are using AI to move with more confidence, explore more ideas, and push work further.
VIDEO

One thing that AI lacks

AI can make 100 versions of anything. But it still wouldn’t have called brat summer. Or that green💚 That’s taste. And it’s not in the dataset. It’s becoming the most valuable skill in marketing.
VIDEO

How AI Is Changing Brand Marketing (And What's Next)

What happens when a CMO who's led marketing at Patagonia, DoorDash, and Arc'teryx breaks down what AI is actually doing to brand marketing right now? In this conversation, Superside CMO Jen Rapp shares what she's seeing across the industry—the real pressure marketers face from leadership to adopt AI, why most teams are struggling to make it work, and why human creative taste is becoming the most valuable skill in marketing. Whether you're a marketing leader figuring out where AI fits or a creative strategist trying to stay ahead, this one's for you. Sign up for our Free AI Marketing Virtual Summit: https://tinyurl.com/mrysr7cf We cover: — The reality of AI adoption in marketing teams today — Why AI isn't making marketers more efficient yet (and what's missing) — The biggest misconceptions about AI in creative workflows — How brand marketing strategy is shifting in 2026 — Why human taste and creative judgment still win — When to use AI and when to step back ------------------------- ⏱️ Chapters 0:00 – Intro 0:30 – Jen Rapp’s Background (Patagonia, DoorDash, Arc'teryx) 2:13 – What Marketing Teams Are Dealing With Right Now 3:34 – How AI Changed Marketing Teams’ Workflow 4:38 – Why AI Isn’t Making Marketers More Efficient (Yet) 7:00 – Biggest Misconceptions About AI in Marketing 8:31 – Why AI Still Requires Creative Talent 9:32 – Why Teams Struggle to Adopt AI 10:30 – Pressure from CEOs to Use AI in Marketing 11:41 – Common Fears About AI Adoption 12:26 – How AI Is Changing the Creative Process 14:17 – Why Brand Marketing Strategy Is Changing in 2026 15:43 – The Future of Marketing in the AI Era 17:19 – Why Human Taste Matters More Than Ever 18:53 – When to Use AI (and When Not To) 21:43 – Join Our Free AI Marketing Summit ------------------------- Work with Superside: https://tinyurl.com/yuu7nf2j See Our Upcoming Events: https://tinyurl.com/yr73tps8 Download our Free Guides: https://tinyurl.com/48e54vxu
EVENT • IN PERSON

Connect Seattle @ Canils

An after-work gathering of creatives and marketers who want to connect. Expect cocktails, great people, one of Seattle’s most beautiful spaces, and insights on how teams are getting value from AI now that the hype has cooled.
VIDEO

Creative Leaders Are Drowning in AI Demands

Yes, AI raised the bar. But has support kept up? 85% of creative leaders say expectations shifted. 58% of execs admit demands have gone too far. So what are teams actually doing about it? We asked hundreds of creative and marketing leads what’s working, and what’s not. Comment Breakpoint to get a copy of the report
VIDEO

Get the Extra Hands Your Marketing Team Deserves | Superside

New positioning? 6 new campaigns? A full rebrand? ...AND a podcast? Don't panic. When your marketing pipeline is bigger than your team's bandwidth, Superside steps in. If your ideas are BIG, your creative support should be too. We are your creative team's creative team—providing the AI-first design and creative support you need to crush your quarterly goals without the burnout. Get the extra hands your team deserves. Discover how Superside can scale your creative output: www.superside.com