Tessa is a Senior Content Marketing Manager at Superside with a background in conversion copywriting and B2B marketing for SaaS companies. As a publishing graduate and a digital marketing agency veteran with almost a decade of experience, she has a deep appreciation for the art of storytelling and the power of human emotion combined with creativity.
Expertise
Social Media Creative
Ad Creative
3D & AR Design
Tessa's articles 
AI meets expertise: Inside Superside’s formula for quality creative
Will it look too “AI-y?” Will it sound too “AI-y?” When it comes to AI, many creatives and marketers share a common concern: Will it compromise the quality of their work?Ideating with AI: Inside a creative vs. marketing workflow
When generative AI gives you an eagle with two skateboards, lean in. When it gives you 10 angles for a campaign, choose wisely. In the ideation phase of her design workflow, Jessie Hughes, Senior Creative Technologist at Leonardo.Ai, embraces AI—accidents and all—to fuel greater creativity. By contrast, Cristian Ginori, Marketing Strategy Manager at Superside, takes a structured approach to brainstorming with AI, using systems to guide creativity toward strategic outcomes.Open doors, unlock ideas: Inside Wistia's creative partnership
An SNL-inspired twist on a classic campaign. An analogue book that’s shipped over 700 copies around the world.Get off the conveyor belt: 22 leaders on the secret to great work
“It can’t be an assembly line. You have to bake in collaboration—brainstorms, thought starters—before your jump to production. That’s where the best ideas come from.” Kevin Branscum, Senior Director of Brand Marketing at Typeform, shared this thought when we interviewed him for our latest guide. And he wasn’t the only one. The concept of partnerships—true collaboration between marketers and creatives—came up over and over again as the lynchpin for any successful campaign.Designing culture: A masterclass in creative leadership
Can you think of anything more tempting than a “do not touch” button for a kid? Maureen Carter, former Creative Director at Nike, BET Networks and Nickelodeon, was the mastermind behind a lime green button on a kid’s app that turned into a cultural lynchpin—replacing elevator buttons in offices and shower controllers on cruise ships around the world. Though Carter would attribute the idea to Bella, one of her 10-year old design partners on the project.Beyond the brief: A dazzling TikTok campaign
Trying to crack TikTok? The trick may be in the trends. For LA-based luxury jewelry designer, SUZANNE KALAN, a trend based on mothers and daughters dressing in the same fashions served as the inspiration for a campaign that increased views on TikTok by 5,124% in three weeks alone.Beyond the Brief: A Standout AR Experience
At crowded conferences, it’s all too easy for brands to blend in. One stand looks much like the next. Every brand sounds just like the rest. For Dayforce, a human capital management (HCM) software provider, this simply wouldn’t do. To present their new, unified brand at their annual customer conference, they envisioned an experience beyond the norm—something that would set them apart from the sea of sameness.