Trust Center

Superside is human-led by design, with AI built in wherever it makes the work better. We use AI where it counts, to help our teams push bolder ideas, work more efficiently, and deliver better results for the brands we work with, including:

• Explore more creative directions earlier in the process
• Reduce repetitive and manual tasks
• Scale consistent, high-quality output without burnout
• Help teams focus on concepting, storytelling, and decision-making
• Build flexible systems that evolve with our clients' brands

For our customers, the process stays the same: you submit a project brief, brand guidelines, and any style preferences, and our team gets to work. The difference is in the backend, where AI can speed up specific parts of production, improve consistency, and unlock cost efficiencies.

AI-powered creative services can scale further and run leaner than traditional models, with AI speeding up specific parts of the process, like early drafts and exploration. We build AI into our workflows wherever it adds value: quick initial drafts, a wider range of creative directions, and content personalized at scale, without compromising the quality and brand consistency our clients expect.

What really sets this apart is how it changes the work for our creatives, not just the pace of it. AI takes on repetitive, time-consuming tasks so our talent can focus on strategy and design excellence.

Protecting your data is non-negotiable when we evaluate any AI tool. Our Generative AI specialists and compliance team assess each tool's capabilities, output quality, and data handling practices to get the balance right between privacy, security, creative quality, and efficiency.

Which tools we use depends on the services you've engaged us for, whether that's design, video, copywriting, or something else. We review and update our AI stack regularly to stay ahead of evolving standards and your expectations.

When we work on your project, we may collect the data you provide, like text, images, videos, audio, brand assets, and project briefs, to deliver the agreed scope of work.

When our platform's AI features process your prompts, only the data needed for that specific interaction goes to the third-party model provider, in real time. Our model providers contractually guarantee they won't use your data to train their models, and they limit retention to what's necessary to process and return a response.

Each customer's data is logically isolated per account and is never exposed across accounts.

Customer data is always encrypted, both in transit and at rest. Learn more about how Superside secures customer data in our Security Page and Privacy Policy.

We're serious about protecting your data across its entire lifecycle, including how it's stored, retained, and deleted. Retention depends on the specific tools involved in a given project, but here's how we safeguard your information:

• We only share what's required for your project with third-party AI tools, and handle it according to each tool's retention and deletion policies.
• Wherever possible, we configure tools to limit or avoid data persistence and ensure that outputs are not used to train external models.
• At the Superside level, your project data can be deleted upon request.

We store structured brand context, including brand guidelines, visual standards, and workflow preferences, to power AI features within Superspace. This data is retained for the duration of your subscription and can be deleted upon request at any time.

When evaluating new third-party Generative AI tools used in production workflows, Superside prioritizes those that allow us to turn off training on customer data. However, in limited cases, the only tools capable of meeting specific project or customer requirements do not offer this option. Where no suitable tool exists, Superside proactively collaborates with you on acceptable alternatives. We share customer data with AI tools only to the extent necessary to provide the requested services or to support a Platform AI feature.

For our Platform's AI-powered features, our agreements with AI model providers contractually guarantee that customer data - including text inputs, brand context, and visual assets - is not used for model training. This applies to all data transmitted through these features.

Yes. Superside provides the same indemnification protections for work created with the assistance of Generative AI as we do for work created solely by humans. We stand behind the originality and legal integrity of all final deliverables we provide to our customers.

Our indemnification coverage includes protection against third-party intellectual property infringement claims, subject to the terms and limitations outlined in our service agreement.

At Superside, we never compromise on creative quality, especially when Generative AI is part of the process. We use AI tools to enhance efficiency, not to replace human expertise. All outputs generated with AI are reviewed, refined, and approved by our creative professionals to ensure they meet your brand, technical, and creative standards.

We have built rigorous quality control checkpoints into every stage of our workflow, from discovery and concept development to design execution and final delivery. These checks ensure that the work remains thoughtful, original, and on-brand regardless of whether AI is involved.

AI can speed up iteration on specific tasks and broaden exploration, but the final product is always crafted and quality-assured by experienced designers, writers, and producers.

Yes, at Superside, human creativity, judgment, and oversight are always central to our process. We use Generative AI to speed up specific tasks and support ideation, but experienced creative professionals guide, review, and refine every project.

From crafting prompts and interpreting outputs to ensuring alignment with your brand and quality standards, our team stays engaged at every step. AI amplifies our people; it doesn't replace them.

Absolutely. At Superside, your input is an essential part of the creative process, whether or not Generative AI is involved. We've built our workflows to keep you engaged throughout the entire process.

Once you submit a project, your project manager will review your brief, clarify expectations, and guide you through key stages, from concept development to final approval. You will have opportunities to provide feedback and direction throughout.

We also integrate with tools like Slack and Asana, and offer shareable links, to make stakeholder reviews easy.

Superside grants all of the rights and interest we have in the final work product to you, including any aspects thereof which were developed with Generative AI.

As for our Platform's AI-powered features, these are developed and owned by Superside. The AI features are made available to your team for use during the term of your Superside subscription.

Our Platform's AI-powered features operate within system-level instructions that scope outputs to brand and creative tasks, which significantly limits the surface area for harmful outputs. The following additional controls are also in place:

Creative Quality Checks before delivery: AI-assisted outputs are reviewed and refined by Superside creatives at multiple stages (draft, refinements, final versions) before they're included in deliverables, checking for brand fit, factual accuracy/hallucinations, bias, and inappropriate content.

Fallback to non-AI workflows when needed: If an AI tool/feature is producing unreliable results or isn't appropriate for the task, we can shift the work to non-AI workflows.

Safety filters: Our platform relies on third-party AI model providers and we rely on their built-in safety and content controls as one layer of protection. Where we deploy AI Agents, we scope their permissions and the data/actions they can access, and constrain what they can accept as input and return as output.

Escalation routes: If unsafe behaviour is detected, issues are escalated through defined internal channels and processes.

Our Platform's AI-powered features are designed to support brand and creative workflow tasks. The following limitations apply:

• Output accuracy: AI-generated outputs may not always be accurate or current. Outputs should be reviewed by users before reliance is placed on them.
• Intended scope: These features are not designed for decisions outside the creative domain, such as legal, financial, or regulatory determinations.
• Context dependency: The quality of outputs depends on the completeness and accuracy of the brand context and assets stored in our Platform. Superside actively maintains and validates this content as part of onboarding and ongoing account management and you can also request changes and updates at any time.
• No external data access: Platform AI features do not access real-time external information or the public internet.

Superside maintains a forward-looking roadmap to meet every deployer obligation under the EU AI Act, US state laws, and other emerging regulations.

Superside is a deployer of third-party AI systems and does not develop or provide its own AI models.

Superside's AI use cases, tools, and platform features do not fall within any high-risk or prohibited category under the EU AI Act or US state laws.