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Michelle Mire

Senior Content Marketing Specialist
Ex-copywriter turned content strategist with two decades of creative chaos under her belt. She's helped scale content, brands and frozen pies—yes, really. Now? She empowers creatives to work smarter, not smaller.
Michelle's articles
ARTIFICIAL INTELLIGENCE

Beyond the Brief: Developing AI-Generated Photorealistic Images

“A picture's worth a thousand words.” When advertising executive Fred R. Barnard coined this phrase in the 1920s, he probably wasn’t thinking about sports. But 100 years later, sports photography has created timeless images that connect us across sports, languages, cultures and borders. From Muhammad Ali standing triumphantly over Sonny Liston to Brandi Chastain celebrating her 1999 FIFA Women's World Cup final winning penalty kick, these captured moments in time inspire future generations of athletes and fans.
#Beyond the Brief
CREATIVE LEADERSHIP

Breaking Through Marketing and Creative Barriers

Marketing and creative barriers affect marketers and creatives on teams of all sizes. However, with the pressure to produce more campaigns more quickly and efficiently, tensions often flare. But, you truly need teamwork to do the dreamwork. That's why Kae Neskovic, Creative Director of Branding and Digital Ads & Social Media at Superside, joined Marie Kare, Head of Creative, Global Business Brand at Reddit and Ellen VanderWilt, Growth Marketing, ex-Adobe to talk about how marketers and creatives can find balance and break through the barriers that divide them.