Tag

#Podcast

AI POWERED CREATIVE
• 6 min to read

From pixels to possibilities: Superside’s CEO on the AI-creative future

If you're wondering what the future of creative work looks like, Fredrik Thomassen, CEO and founder of Superside, has a pretty clear answer: it's fast, borderless and powered by AI. In a recent episode of Lead The Team podcast, Thomassen dropped his insights on the transformation happening at the intersection of creativity, automation and global talent—and how Superside is riding that wave with confidence.
#Expert Insights
#Podcast
#AI Adoption
CREATIVE LEADERSHIP
• 8 min to read

How Superside’s CMO is redefining creative leadership in the age of AI

“Creative is the new targeting.” This mic-drop moment from Jen Rapp, Chief Marketing Officer at Superside, perfectly sums up the spirit of her conversation with Greg Kihlström on The Agile Brand Podcast. As brands continue to ride the AI wave, Rapp is steering Superside—and the broader marketing world—toward a creative-first future. From the opportunities AI opens up to navigating hesitance and differentiating through creative, here are the biggest takeaways from her podcast episode with Kihlström, no fluff, no filler.
#Expert Insights
#Podcast
#AI Adoption
CREATIVE LEADERSHIP
• 5 min to read

Bottlenecks, briefing and flaming burgers

Love The Marketing Millennials podcast? So does Superside CMO, Jen Rapp. When she was invited to come talk about the struggles of in-house creative teams, her podcast-bucket-list-moment turned into an insightful look into the inner workings of internal creative teams. In addition to how she became an accidental marketer, she shares why these teams are so stressed, how to better communicate with creatives right from the start and why you can’t always predict what will perform—the flaming burger edition.
#Expert Insights
#Podcast
#Overcommitted