If you're wondering what the future of creative work looks like, Fredrik Thomassen, CEO and founder of Superside, has a pretty clear answer: it's fast, borderless and powered by AI. In a recent episode of Lead The Team podcast, Thomassen dropped his insights on the transformation happening at the intersection of creativity, automation and global talent—and how Superside is riding that wave with confidence.
“Creative is the new targeting.” This mic-drop moment from Jen Rapp, Chief Marketing Officer at Superside, perfectly sums up the spirit of her conversation with Greg Kihlström on The Agile Brand Podcast.
As brands continue to ride the AI wave, Rapp is steering Superside—and the broader marketing world—toward a creative-first future. From the opportunities AI opens up to navigating hesitance and differentiating through creative, here are the biggest takeaways from her podcast episode with Kihlström, no fluff, no filler.
Remember a few short years ago when generative AI was the shiny new buzzword?
Now the hype is settling and excitement is more tempered as creative teams shift from early experiments to deeper integration—aiming for real mastery and ROI.
Love The Marketing Millennials podcast? So does Superside CMO, Jen Rapp. When she was invited to come talk about the struggles of in-house creative teams, her podcast-bucket-list-moment turned into an insightful look into the inner workings of internal creative teams.
In addition to how she became an accidental marketer, she shares why these teams are so stressed, how to better communicate with creatives right from the start and why you can’t always predict what will perform—the flaming burger edition.
