our blog

Creative Performance

Creative ideas, practical tips and insider info—the Superside blog helps your team get great design done at scale.
CREATIVE LEADERSHIP
• 6 min to read

Get off the conveyor belt: 22 leaders on the secret to great work

“It can’t be an assembly line. You have to bake in collaboration—brainstorms, thought starters—before your jump to production. That’s where the best ideas come from.” Kevin Branscum, Senior Director of Brand Marketing at Typeform, shared this thought when we interviewed him for our latest guide. And he wasn’t the only one. The concept of partnerships—true collaboration between marketers and creatives—came up over and over again as the lynchpin for any successful campaign.
Tessa Reid
Sr. Content Marketing Manager
CUSTOMER STORIES
• 3 min to read

How a Fortune 500 doubled their AI adoption

Faced with the challenge of scaling AI adoption across 15,000 employees worldwide, a Fortune 500 software company needed more than just access to tools—it required a cultural shift. Superside partnered with leadership to craft a strategic, narrative-driven enablement program, launching a multi-platform Digital Academy and custom campaigns that built trust, sparked curiosity, and embedded AI into daily workflows at scale.
AI Consulting
Trending

AI-Powered Creative
Operationalizing AI on a creative team

How to operationalize AI on a creative team: Month one

Most creative teams don't start from zero. People are already using AI on their own, some heavily and some not at all, and the first month of AI adoption on a creative team is about turning that uneven picture into something the whole team shares. What follows is one real engagement, told in the order it happened: how Superside ran that first month with the creative agency Mekanism.
Anna Grigoryan
Sr. Content Specialist
Reusable AI prompts with brand voice placeholders shown over the Superside website on a desktop monitor

How to build a creative brand prompt library that works

Most marketing teams already use AI prompts every day. The problem is where those prompts live: in personal notes, old chat threads and a shared doc nobody has updated in months. When everyone starts from a different prompt, the same brief produces very different results. Brand consistency ends up depending on who's in the driving seat.
Brand models library showing custom AI image models for branded lifestyle and campaign photography

12 AI transformation examples from creative teams that did it

AI transformation is easy to talk about and hard to prove. Search for "AI transformation strategy," and you'll find plenty of advice on what organizations should do, with few documented examples of what actually worked. That's a problem when you're building a business case. Your leadership team wants proof that AI solves real problems for teams like yours.

Superside and Canva partner to help enterprise brands scale creative work with AI

Superside, the world’s largest AI-native creative agency, and Canva, the all-in-one visual communication platform, today announced a strategic partnership to help enterprise brands scale their creative operations. By bringing together Canva's AI-powered creative platform with Superside's global talent, AI workflows and production capacity, the partnership gives enterprises the infrastructure to build robust brand ecosystems and scale the campaign work that follows.
AI Ad Creative

AI ad creative production: What works and what doesn't

AI ad creative production has moved the bottleneck in paid advertising. Generation now runs faster than people can review, so the hard part has shifted to deciding what is good enough to ship. Most enterprise teams already run AI creative workflows for concepting and resizing. The open question is which parts of an ad hold up under brand scrutiny and which still need art direction, retouching and a human sign-off.
Sort by
Operationalizing AI on a creative team
AI POWERED CREATIVE
• 10 min to read

How to operationalize AI on a creative team: Month one

Most creative teams don't start from zero. People are already using AI on their own, some heavily and some not at all, and the first month of AI adoption on a creative team is about turning that uneven picture into something the whole team shares. What follows is one real engagement, told in the order it happened: how Superside ran that first month with the creative agency Mekanism.
Live webinar recording repurposed into short clips for social posts, product updates and buying committee emails
VIDEO MARKETING
•
VIDEO PRODUCTION
• 14 min to read

How to repurpose webinar content into clips that work

Most enterprise B2B marketing and demand gen teams have a rich source of video content at their disposal: webinar recordings, conference talks, panel discussions and customer sessions. The strongest moments in these videos can become clips that reach buyers on more channels. Reuse is already common. Wistia's State of Video Report 2026 found that almost 90% of teams reuse their webinar content. Publishing on-demand recordings on landing pages is the most popular approach, followed by social media posts. A third of webinars still pull in plays three months after the live event, which shows their value can extend well beyond recording day.
Vertical video ads showing hook patterns like problem strike, pattern interrupt, direct address and cold open
VIDEO MARKETING
•
VIDEO PRODUCTION
• 14 min to read

9 best video hook patterns and the research behind them

Every video ad has two jobs. First, get people to watch. Second, persuade them. If the first few seconds don't grab attention, the persuasion part might as well not exist. TikTok's creative best practices note that 90% of ad recall impact is captured within the first six seconds. Amazon's Sponsored Products video guide shares that CTR jumps 8x for the 20% of shoppers who watch past the first five seconds. Those viewers are also 2x more likely to buy from the brand within seven days.
fintech web design
ALL THINGS BRAND
•
WEBSITE DESIGN
• 10 min to read

9 fintech web design agencies built for 2026 financial brands

Fintech websites don’t work as marketing channels by definition. These websites carry operational and regulatory weight that most traditional corporate sites never handle. They’re the first “due diligence” checkpoint for customers, partners and investors. They’re also a primary acquisition channel for demand generation and product marketing. And they serve as a support hub for complex products and features.
#Enterprise
#UX+UI
Famous brand mascots and the design lessons behind 12 icons
ALL THINGS BRAND
• 16 min to read

Famous brand mascots and the design lessons behind 12 icons

For two decades, most of us saw brand mascots as relics, cheerful hangovers from the print era and Saturday-morning cartoons. That view has changed, with research showing that campaigns built on characters and other recurring devices are 37% more likely to grow market share. The 2025 Super Bowl proved that many leading brands take them seriously. The game featured a full mascot resurgence in TV commercials, including an Instacart spot that assembled the Jolly Green Giant, the Pillsbury Doughboy, Chester Cheetah and the Energizer Bunny. At an event where big money usually goes to celebrities, brands used these playful characters to stand out.