Read all of our UX & UI articles at Superside, which range from design systems, website & product design written pieces made to guide you into the best creative examples, AI-powered services and top advice from top UX/UI thought leaders.
First impressions count. With attention spans shrinking, SaaS companies must make a strong initial impact with their services.
A website is often the first contact with potential customers, and good design is crucial for converting visitors into leads and enhancing a company's credibility.
Enterprise websites carry a heavy workload. To deliver for their brands, they must be well-designed, easy to access, on-brand, localized and optimized to drive conversions.
AI has become a key part of how busy teams keep up, and a new wave of AI web design tools now supports faster layout creation, testing and iteration. Website builders, layout generators, automated UX engines and AI image creators make experimentation feel easier and more accessible than ever.
Five hundredths of a second. That’s how long it takes potential customers to form an opinion about your website and decide whether they’ll stick around or bounce off to a competitor’s page.
The impression they make in that split-second determines whether prospects find their brand trustworthy and whether they’re likely to convert.
With 62.5% of all web traffic now coming from mobile devices, a website’s mobile experience is no longer one channel among many. It’s the first impression, the conversion path (and often the only chance you get) to turn people into customers.
Yet many brands still treat mobile as an afterthought, creating frustrating desktop-first user experiences. And website pages that load too slowly on mobile, layouts that break on smaller screens and customers who get lost in cluttered pages means leads that bounce to competitor sites.
Developing a new web product, website or app? Investing in effective user experience (UX) design is worth every penny. A good user experience makes for ease of use, helping to bring in leads and build customer loyalty.
Here’s the catch: Good UX design takes considerable time and expertise. Believe us when we say wireframing, prototyping, design and A/B testing are best done by UX specialists. The alternative is building a website where users bounce like balls off a tennis wall.
Over the last few years, customer experience (CX) has emerged as a key differentiator for brands seeking a competitive edge. Of course, the foundation of good CX is excellent user interface (UI) design and user experience (UX).
Unsurprisingly, 94% of web users feel straightforward website navigation is essential, while 83% appreciate attractive, up-to-date websites.