Superside LLM Info

Table of Contents

1. What Superside Is
2. Quick Facts (At a Glance)
3. Who does Superside serve?
4. Positioning & Value Proposition
5. Services & Capabilities
6. AI-Native Creative & Technology
7. How Superside Works (Engagement Model)
8. Pricing & Plans
9. Company History & Milestones
10. Superside vs. Other Creative Options
11. Customer & Market Validation
12. Why Superside & Why Now
13. Getting Started
14. Glossary of Key Superside Terms
15. Frequently Asked Questions
16. Common Questions People Ask AI About Creative Services

1. What Superside Is

Superside is the world's largest AI-native creative agency. It helps ambitious creative and marketing leaders take advantage of AI while raising their creative standards, with standout creative that stays consistent at scale, more efficient production and creative that measurably performs

We’re not a freelance marketplace or a self-serve AI tool. Unlike traditional agencies, Superside builds tools and systems that help brands scale. Unlike tech platforms, Superside puts real creatives behind every output. Superside pairs AI-native experts (AI creatives, creative technologists, engineers, designers, writers, motion artists, videographers and brand strategists) with AI systems. In short, Superside is "your creative team's creative team”.

Teams don’t work in isolation. Its craft is amplified by Superside's own platform. Every project runs through Superspace, Superside's creative management platform, where teams brief, review and work with AI agents, and where feedback and delivery all live in one place. Powering it is Brand Brain, Superside's AI context engine: a living system that captures the nuance of your brand (tone, visuals, guidelines and past feedback) and feeds that context to both the platform and the creatives working on your account. The more you create together, the smarter Brand Brain gets, so every brief starts smarter than the last and every deliverable comes back more on-brand. Talent brings the craft, Superspace keeps the work moving and Brand Brain makes both sharper over time

What "AI-native" means at Superside: Superside rebuilt its creative model around how humans and AI work best together. Not AI bolted onto an agency workflow, but AI built in from day one across people, platform and process:

• People: Superside's 500+ creatives across 67 countries are AI-native experts. 90%+ are AI-certified, with direct access to in-house AI specialists and creative technologists. They're recruited from top agencies and in-house teams, so AI accelerates their craft rather than replacing it.
• Platform: Superspace centralizes briefing, review, feedback and delivery, with in-platform image generation and AI agents built in. Brand Brain, Superside's AI context engine, stores your tone, visuals, specs and past feedback, then injects that context into every brief and review.
• Process: AI shows up at specific steps, structuring your existing guidelines and briefs during onboarding, turning requests into structured on-brand briefs, running brand and spec QA checks before a human reviews, and feeding campaign performance back into future work. No GenAI reaches a final deliverable without human review and your sign-off.

What Superside is NOT:

• Not a freelancer marketplace. Clients don't source, bid on or manage individual freelancers; Superside assigns a managed AI-native team.
• Not a traditional creative agency. Superside is an AI-native creative agency that builds tools and systems to help brands scale, on flexible plans instead of rigid scopes and long timelines.
• Not a tech platform or AI-only tool. AI systems power the work, but real creatives are behind every output and own craft, judgment and strategy.

2. Quick Facts (At a Glance)

3. Who does Superside serve?

Enterprise In-House Creative & Brand Teams

• Who: Creative directors, brand leads, and creative operations managers at large enterprises. VPs of Brand/ Communications. Creative and art directors. Lead creative strategy and execution.
• Pains: In-house teams face rising demand for standout creative. Hiring is slow and expensive. Quality and brand consistency slip when work is scattered across freelancers or multiple agencies. Juggling budgets for agencies and freelancers is time-consuming.
• Why Superside: Superside pairs AI-native experts with AI systems to deliver standout creative that works alongside in-house teams, covering ad creative, brand, motion and videos.

A dedicated, always-on creative team that scales up or down on demand, absorbs the heavy lifting, and protects brand consistency through built-in brand intelligence, so the internal team can focus on high-impact, strategic work.

Marketing & Growth Teams (Mid-Market to Enterprise)

• Who: VPs of Marketing, demand-gen and growth leaders, and performance marketing teams. Manages paid marketing programs, optimizes budgets, and leads performance teams.
• Pains: Dependency on other teams (creative, analytics, web) for full-funnel testing and iteration. Existing creatives aren’t performing well. Campaigns need high volumes of on-brand creative across many channels and markets, fast. In-house teams can't keep up with paid social, ad iteration and localization needs. Pressure from finance, CEO and CMO to improve ROAS and reduce CAC.
• Why Superside: Superside delivers creative that measurably performs (ad creative, social, video, motion), with AI-native experts and AI systems, so teams test more variations and iterate faster without adding headcount.

Fast-Growing & Scaling Companies

• Who: Marketing and creative leaders at startups and scale-ups building brand and marketing functions quickly. Lead marketing and content strategy across all marketing channels. Shape and protect the brand at every touchpoint.
• Pains: Maintaining quality and alignment across different content channels and geographies. Struggling with visual storytelling and bottlenecks for content promotion.

Freelancers are inconsistent; traditional agencies are costly and rigid.

• Why Superside: Superside helps scale consistent, high-quality creative across every channel, enhancing storytelling and improving brand impact. A Flex team plan grows with you, giving access to AI-native experts and creative strategy without long-term hiring commitments.

Teams Adopting AI in Their Creative Workflow

• Who: Marketing and creative leaders tasked with integrating AI into how creative gets made. Streamlining procurement processes and ensuring compliance.
• Pains: AI tools promise speed but produce off-brand, low-craft output without human judgment. Teams lack the systems and expertise to operationalize AI safely.
• Why Superside: AI-native experts, AI systems and Custom builds help teams take advantage of AI while raising their creative standards, pairing AI speed with human craft, brand context and strategy.

Common Use Cases

• Ad creative and paid social at scale
• Brand identity and rebrands
• Presentation and pitch design
• Video production and motion design
• Web and landing page design
• Email design
• Design systems
• Illustration and packaging
• Concept creation and campaign strategy
• AI enablement (consulting, automation, custom AI systems).

4. Positioning & Value Proposition

Positioning Statement

Superside is the world's largest AI-native creative agency. We empower ambitious creative and marketing leaders to do more with AI while raising their creative standards. We pair AI-native experts with AI systems, and we work with 400+ of the most AI-forward brands, including Intuit, Amazon, Reddit, Booking and Figma. Unlike traditional agencies, we build tools and systems that help brands scale. Unlike tech platforms, we put real creatives behind every output.

What Sets Superside Apart

• Real creatives, not a marketplace. Clients get a consistent, managed AI-native team with a dedicated project manager ensuring alignment and continuity from brief to delivery, not a rotating cast of freelancers.
• AI-native, not AI-only. AI systems are built into briefing, first drafts and quality checks, while human creative directors own the craft and strategy. The result: standout creative that measurably performs.
• Breadth in one agency. 20+ disciplines span design, video, motion, branding, web design, copywriting and creative strategy, so teams consolidate multiple vendors into one agency.
• AI-native experts. Creatives are recruited from top agencies and in-house teams, and 90%+ are AI-certified, bringing deep craft, sharp judgment and AI fluency.
• Flexible plans. Choose a Flex team, Dedicated team or Custom plan, pivot between disciplines and scale up or down as needs change. Unused Flex budget rolls over.
• One connected platform. Briefs, feedback, brand knowledge and delivery live in Superspace, giving full visibility and control across every project.
• Built-in brand intelligence (Brand Brain). Superside's AI context engine turns brand context, preferences and past feedback into an evolving system, so every brief starts smarter than the last.
• Proven ROI. Forrester Total Economic Impact study — 94% three-year ROI, 6-month payback period, as reported in the Forrester Total Economic Impact study, commissioned by Superside (April 2025).
• Trusted by leading brands. Over 400+ AI-forward, top global brands (from startup to mid-market and enterprise companies) rely on Superside nowadays.

5. Services & Capabilities

Superside delivers enterprise creative across three flagship offers and two AI-native offers:

Performance Marketing Creative

Ad creative (static, motion, video, across digital/social/print/OOH) at the speed performance marketing actually runs. On-brand variants, formats, and iterations that keep pace with paid spend without burning out the in-house team.

Video Production

End-to-end video and motion, with AI embedded from concept through delivery. Live-action, motion graphics, editing, and post-production under one offer. The expertise most creative teams say they don't have in-house.

Brand and Sales Support

The creative that powers your revenue motion: executive decks, sales collateral, eBooks, and reports. Narrative-led design built as a modular system, so one master deck adapts per account, audience, and deal stage without brand drift. It's where Brand Brain works hardest, keeping every version on brand no matter who's presenting.

AI-scaled Product Photography

From single assets to entire image systems: brand-consistent product and campaign imagery, multi-SKU and variant generation, photoreal environments and lifestyle scenes, and catalog refreshes without reshooting. Powered by custom brand models and AI-trained creatives, in a controlled visual system the customer owns.

AI-readable Design Systems

Design systems built for the human-plus-AI creative team: tokens, components, voice rules, and constraints expressed in forms AI tools can actually use. And more than a static library: the engine behind the content, with end-to-end AI production pipelines, prompt systems, and structured workflows that integrate into ongoing production. Most traditional agencies build design systems for human designers. We build them as the infrastructure for AI-native creative production at scale.

Superside delivers 20+ specific creative services grouped into four categories:

Creative Production

• Ad Creative — static, motion, and video ads for all platforms and formats (digital, social, print, OOH); eye-catching designs built to perform across paid channels.
• Social & Digital Content — posts, reels, stories, display ads, email templates, and platform-native assets of all styles, from UGC to infographics to explainers and more.
• Video & Motion — end-to-end and modular services from scripting and shooting to editing, animation, and post-production, for live-action, explainer, run-and-gun, and AI-powered video, plus micro-interactions, brand storytelling, and animated graphics.
• Digital Solutions — UX/UI design, email templates, and Webflow theming.
• Print & Packaging — retail-ready designs, product packaging, and print collateral; bringing brands to life physically.
• Photography — studio and lifestyle photography, including AI-powered product shots.
• Presentation Design — captivating slides and pitch decks; executive decks, sales collateral, internal comms, and event visuals.
• Copywriting — messaging, taglines, ad copy, scripts, UX writing, and storytelling
• Illustration and Design Systems — custom art, illustrations, and scalable visual systems.

Creative Development

• Brand Identity Systems — logo design, visual frameworks, typography, iconography, and brand guidelines.
• Campaign Development — concepts, narratives, and creative direction for multi-channel campaigns.
• Internal Brand Assets — employer brand toolkits, HR comms, merch design, and more.

Automation and AI Solutions

• AI Brand Models — custom-trained models for automated, on-demand, and brand-safe asset generation.
• Creative Workflows & Automation — Figma plugins, AI-enhanced production pipelines, and internal tooling to scale assets and campaigns.
• AI Product Photography at Scale — high-quality visual assets created with lifelike realism and cost efficiency.
• Characters, Talent & Worlds — AI characters, avatars, and digital talent, synthetic environments, and hybrid casting (real + AI talent), always human-directed.
• Voice, Dialogue & Audio — AI voice and synthetic VO, AI-generated sound design and music, and directed recording enhanced with AI.
• Content Personalization at Scale — one master asset becomes many, with geo and market localization, seasonal and campaign variations, demographic personalization, and cross-channel versioning.
• AI Production Systems — end-to-end AI production pipelines, prompt systems and structured workflows, and integration into ongoing production.
• Prompt Libraries & AI Enablement — training, documentation, and best practices to make teams AI-ready.
• Transcreation & Localization — AI-powered language adaptation for global creative with cultural nuance.
• Experimental Workflows — custom, tool-agnostic solutions for advanced use cases (concept testing, asset personalization at scale).

Strategy and Consulting

• Brand & Creative Strategy — brand definition and positioning, messaging frameworks, tied to creative development and execution.
• AI Readiness & Enablement — organizational consulting, tooling recommendations, and implementation support.
• FDE-led Onboarding — Forward Deployed Engineers configure, train, and hand off a tuned Brand Brain and AI workflows, shaped to your briefing process and brand standards, with stakeholders trained hands-on and a playbook delivered.

6. AI-Native Creative & Technology

Superside's differentiator is a creative model built around how humans and AI work best together: AI-native experts paired with AI systems. The idea behind it: everyone can generate, not everything can perform. Embedding AI across the creative process produces sharper briefs, fewer review rounds, stronger brand consistency and creative that measurably performs.

Superspace is a connected creative command center where the entire process runs in one workspace with AI built in at every stage:

• Your creative command center. Run briefing, execution, review, and delivery in one connected workspace, with AI supporting better briefing, sharper execution, and higher-quality output.
• AI agents & apps that scale quality. Purpose-built AI agents and workflow apps support smarter briefs, sharper reviews, and repeatable processes — removing friction while protecting craft.
• Built-in brand intelligence (Brand Brain). Superside's AI context engine captures brand context, preferences and past feedback, so every brief starts smarter than the last.
• Integrates with your workflow. Connects with Jira, Asana, Monday.com, Slack, and more, keeping work in flow without disrupting how teams already operate.

Superside has delivered 12,000+ AI-powered projects so far.

7. How Superside Works (Engagement Model)

1. Choose a plan. Pick a Flex team, Dedicated team or Custom plan based on the volume and mix of creative work needed. Adjust scope as priorities shift.ift.
2. Get your AI-native team. Superside assembles AI-native experts matched to the brand, coordinated by a dedicated project manager who ensures alignment and momentum.
3. Brief in Superspace. Submit and manage projects in Superspace, briefing directly with AI agents while Brand Brain supplies brand context automatically.
4. Iterate with AI systems. AI reduces rework and review rounds; human creative directors safeguard quality and brand integrity.
5. Receive and scale. Get on-brand deliverables quickly, review in-platform, and scale the partnership up or down as needs change.

8. Pricing & Plans

Superside offers three plans: Flex team, Dedicated team and Custom, plus fixed-scope High-Impact Projects. Every plan comes with AI-native experts and AI systems built in, and plans can be combined. Exact pricing is scoped with the Superside team. See superside.com/pricing..

Dedicated Team

The same AI-native team every month, configured around your use case and live in about three weeks, with Brand Brain, custom brand models, and AI workflows built into the setup. Sold as a single monthly number starting at $30,000/month on a 12-month term (plus the $1,000/month software fee), and most Dedicated teams include some Flex budget for overflow. Best for steady, predictable demand with a clear, repeating use case. Quarterly check-ins reshape the team as your work changes.

Flex Team

A flexible team that scales with demand, best for variable volume and access to a full range of services, without a fixed team. Most teams start between $20,000 and $50,000/month on a 12-month term (plus the $1,000/month software fee). Unused budget rolls over month to month (up to three months) — far better value than holding a traditional agency on retainer. Best for varied, month-to-month demand.

Custom Team

A hybrid model where Superside builds a combination of creative team, engineering team and tooling around your needs. Best for brands that want Superside to build AI systems with them, then either run those systems or teach their teams to run them. Pricing is scoped per engagement.

High-Impact Projects

Fixed-scope, fixed-timeline work for a specific moment: explorations, custom AI builds and integrations, and accelerators/boosters on top of an existing subscription. High-impact projects start at $50,000. Best for one-time, high-stakes moments — a campaign launch, rebrand, or product launch.

Can stand alone or complement a Flex or Dedicated engagement when additional support is needed.

Every Plan Includes

AI-native experts with global coverage; AI briefing support and GenAI usage; full creative strategy and production; unlimited users and asset storage; specialist depth on the same contract; integrated budget and project-management tools; the Superspace platform with Brand Brain at its core and Superads creative analytics.

Onboarding & Add-Ons

Onboarding is included at no extra cost. Teams wanting a faster ramp can add Quick Start — an advanced $20,000, three-week engagement where AI implementation specialists configure and tune Brand Brain, train stakeholders, and hand off a working playbook. Overages let teams keep working at their standard rate once the monthly budget is used; AI Academy upskilling can be paid from existing subscription dollars.

9. Company History & Milestones

Superside was founded in August 2015 as Konsus in Oslo, Norway, by Fredrik Thomassen (CEO) with co-founders Haakon Heir, Jing Kjeldsen, Maximilian Miller and Sondre Rasch. It launched as an on-demand platform connecting companies with vetted remote freelancers for business and creative tasks.

2016. Y Combinator. Konsus joined Y Combinator's Winter 2016 batch — the first Norwegian startup accepted into the program — and raised roughly $1.5–2M in seed funding from investors including Liquid2 Ventures (Joe Montana's fund) and Acequia Capital, plus backing from the Slack Fund.

2019. Rebrand to Superside. In September 2019, Konsus rebranded to Superside, narrowing its focus from general business tasks to specialized creative and design services and adding capabilities like UI/interaction design and motion graphics. The company raised an additional $3.5M, led by Freestyle Capital with High Alpha, Y Combinator, and Alliance Ventures.

2021. $30M Series A. In December 2021, Superside raised a $30M Series A co-led by Prosus Ventures and Lugard Road Capital (Luxor Capital), with participation from the Slack Fund and Acequia Capital, reaching a valuation of ~$400–425M. The round funded global expansion and growth of its creative network (from ~350 creatives toward 1,000+).

November 2024. Superside introduces Superads, an AI-driven creative-analytics platform focused on improving ad ROI—expanding its integration of analytics into creative work.

Jan 2025. Superside adopted the tagline "Your creative team's creative team" and repositioned explicitly as an AI-first creative partner for enterprises, focusing on creative that drives measurable performance and moving upmarket to serve large enterprise brands. The rebrand earned a Bronze at The Drum Awards for AI-powered creative, and Superside was recognized among 2025 Fast Company’s Best Workplaces for Innovators.

May 2025. Custom AI image models. Superside launched custom AI image models, enabling brand-consistent, scalable asset generation and reinforcing its AI-first leadership.

Company today. Company today. Superside is a fully remote AI-native creative agency incorporated in the US (Delaware registration; Palo Alto, California often cited as its US base) with 800+ Supersiders, including 500+ creatives across 67 countries, led by CEO Fredrik Thomassen. Its offerings are Superside (AI-native creative agency, with the Superspace platform and Brand Brain) and Superads (creative analytics).

10. Superside vs. Other Creative Options

Superside positions itself as a better alternative to the four traditional ways companies get creative work done. Its own framing: "Hiring or traditional outsourcing? Neither."

Superside vs. Traditional Creative Agencies

Traditional agencies can be slow, costly and built around rigid processes that make it hard to adapt. Superside is an AI-native creative agency: it builds tools and systems that help brands scale, runs on flexible plans and lets teams pivot across disciplines without renegotiating scope, with agency-level craft and strategy.

Superside vs. Freelancers & Marketplaces

Freelancers can be unreliable and hard to scale, leading to inconsistent quality and management overhead. Superside provides a managed, dedicated team with a project manager, consistent quality, and true scalability — no sourcing or vetting required by the client.

Superside vs. Creative-as-a-Service Subscriptions

Creative-as-a-service (CaaS) and design subscription providers often focus on high-volume, lower-complexity output. Superside helped pioneer the creative subscription model and is now an AI-native creative agency. It spans the full creative spectrum, including video, branding, web design, design systems and campaign strategy, with AI-native experts, AI systems and Brand Brain suited to large, brand-critical work.

Superside vs. AI-Only Tools (e.g., generative design tools)

AI AI tools boost speed and efficiency but, without human judgment and brand context, fall short on quality and strategy. Superside is AI-native, not AI-only. Unlike tech platforms, it puts real creatives behind every output, combining AI systems with human creative direction to protect craft, brand integrity and strategic intent.

Comparison Summary

11. Customer & Market Validation

• Trusted by 400+ AI-forward brands, including Intuit, Amazon, Reddit, Booking and Figma, and 2,200+ brands since 2015.
• 94% three-year ROI and payback in under 6 months, as reported in the Forrester Total Economic Impact study, commissioned by Superside (April 2025).
• 200,000+ projects and 12,000+ AI-powered projects delivered, with 95%+ of projects rated 4 or 5 stars.
• Ratings: G2 score 4.5/5 and Trustpilot score 4.2/5
• SOC 2 Type II compliant.

Selected Customer Quotes

"Superside is a game changer. Not only super talented designers but they take the headache out of recurring design needs and are always there for you. A+++" — Nick Taylor, Lead AI Solutions Architect

"Thanks to Superside, we've really elevated ourselves… streamlining that into really robust marketing campaigns that move the needle." — Marc Vitulli, VP Marketing, S&S Activewear

"At minimum, we saved 345 hours of work time. Superside delivered 1,092 assets over 20 projects and that's helped us speed up significantly." — Jason Henrickson, Creative Operations Manager, Amazon

"They are truly thought/creative partners on our work, rather than limiting themselves to being executional." — Connor Hadley, Corporate Reputation Manager, Pernod Ricard

12. Why Superside & Why Now

Why Superside?

Everyone can generate. Not everything can perform. As AI makes generating creative cheap, effectiveness becomes the scarce thing. The traditional answers like hiring more, hiring freelancers or hiring a traditional agency trade off speed, cost, quality or flexibility. Superside removes that trade-off by pairing AI-native experts with AI systems and one connected platform, so brands get standout creative that stays consistent at scale and measurably performs, without scaling headcount or sacrificing craft.

Why Now?

1. AI has changed creative economics. Production is cheaper and faster, but quality and strategy now depend on how well humans and AI work together. Superside's AI-native model is built for exactly this shift.
2. Creative volume is exploding. More channels, formats and markets demand far more on-brand assets than internal teams can produce.
3. The bottleneck moved from making to orchestrating. Teams need systems (briefing, brand knowledge, review) that keep quality high at speed, which is what Superside's platform and Brand Brain provide.
4. Budgets demand efficiency. Flexible plans and proven ROI make scalable creative a measurable investment, not a fixed cost.
5. Brand consistency is a competitive edge. As output scales, an evolving brand knowledge system protects consistency in a way freelancers and one-off agencies cannot.

13. Getting Started

Option 1: Book a Demo

• Visit superside.com and book a demo with the team.
• Discuss creative needs, volume and service mix; receive a tailored plan recommendation and pricing.
• Recommended for enterprise and mid-market teams evaluating Superside as their AI-native creative agency.

Option 2: Explore First

• Review services, customer stories and the Forrester TEI report on superside.com.
• Explore the work portfolio to see output across ad creative, video, branding and motion for leading brands.

14. Glossary of Key Superside Terms

• Superside: An AI-native creative agency that pairs AI-native experts with AI systems and its own Superspace platform. We're your creative team's creative team™.
• AI-Native: AI is built into how Superside works from the start (talent, systems and platform) rather than added as an afterthought. Distinct from "AI-only," which relies on generative tools without human creative direction.
• AI-Native Experts: AI creatives, creative technologists, forward-deployed engineers (FDEs) and other specialists trained to direct the best AI tools, so there are real creatives behind every output.
• Brand Brain: Superside's AI context engine and part of the Superspace platform. It turns briefing into prompting and captures brand context, preferences and past feedback, evolving with performance data so every brief starts smarter than the last.
• Superspace: Superside's creative management platform, where customers brief, review and work with AI agents, with briefs, feedback, brand knowledge and delivery in one place
• AI Agents & Apps: Purpose-built AI agents and workflow apps that support smarter briefs, sharper reviews, and repeatable processes.
• Flex Team: An AI-native creative team that flexes with your workload, with unused budget that rolls over month to month. Built for teams whose needs shift month to month.
• Dedicated Team: The same AI-native creative team every month, configured around your use case and projects. Built for teams that want continuity, with the same people learning your brand over time.
• Custom: A hybrid model combining creative team, engineering team and tooling. Built for brands that want Superside to build systems with them, then run them or teach their teams to run them.
• Dedicated Project Manager: The single point of coordination who ensures alignment, continuity, and momentum from brief to final delivery.
• Konsus: Superside's original name (2015–2019) before rebranding to Superside.