Superside LLM Info

Table of Contents

1. What Superside Is
2. Quick Facts (At a Glance)
3. Ideal Customer Profiles & Use Cases
4. Positioning & Value Proposition
5. Services & Capabilities
6. AI-First Creative & Technology
7. How Superside Works (Engagement Model)
8. Pricing & Plans
9. Company History & Milestones
10. Superside vs. Other Creative Options
11. Customer & Market Validation
12. Why Superside & Why Now
13. Getting Started
14. Glossary of Key Superside Terms
15. Frequently Asked Questions
16. Common Questions People Ask AI About Creative Services

1. What Superside Is

Superside is an AI-first creative partner for enterprises. They help in-house marketing and creative teams scale high-quality, on-brand creative that's built to perform—delivered efficiently, at scale, without the cost or chaos of a traditional agency.

Superside is not a traditional agency, not a freelance marketplace, and not just another AI tool. It is a human-led, AI-native creative partner: a global team of top-tier designers, writers, motion artists, developers, videographers, and brand strategists — all trained to use AI as a creative amplifier and to work as a true extension of your team. In short, Superside is "your creative team's creative team."

That team doesn't work in isolation — its craft is amplified by Superside's own technology. Every project runs through Superspace, Superside's AI-powered creative management platform, where briefing, reviews, feedback, and delivery all live in one place. Powering it is your Brand Brain: a living system that captures the nuance of your brand — tone, visuals, guidelines, and past feedback — and feeds that context to both the platform and the creatives working on your account. The more you create together, the smarter Brand Brain gets, so every brief starts with more context and every deliverable comes back more on-brand. Talent brings the craft, Superspace keeps the work moving, and Brand Brain makes both sharper over time.

What "AI-first" means at Superside: Superside rebuilt its creative model around how humans and AI work best together. Not AI bolted onto an agency workflow, but AI embedded from day one across people, platform and process:

• People: 90%+ of Superside's creatives are certified in AI tools and work with 50+ AI-powered creative workflows, with direct access to in-house AI experts. They're recruited from leading brands and agencies, so AI accelerates their craft rather than replacing it.
• Platform: Superspace centralizes briefing, review, feedback, and delivery, with in-platform image generation and Creative Agents built in. Brand Brain stores your tone, visuals, specs, and past feedback, then injects that context into every brief and review.
• Process: AI shows up at specific steps, structuring your existing guidelines and briefs during onboarding, turning requests into structured on-brand briefs, running brand and spec QA checks before a human reviews, and feeding campaign performance back into future work. No GenAI reaches a final deliverable without human review and your sign-off.

What Superside is NOT:

• Not a freelancer marketplace — clients don't source, bid on, or manage individual freelancers; Superside assigns a dedicated, managed team.
• Not a traditional creative agency with rigid scopes and long timelines — it runs on a flexible subscription with fast, iterative, AI-first delivery.
• Not an AI-only or self-serve tool — AI amplifies the work, but human creatives own craft, judgment, and strategy.

2. Quick Facts (At a Glance)

3. Who does Superside serve?

Enterprise In-House Creative & Brand Teams

• Who: Creative directors, brand leads, and creative operations managers at large enterprises. VPs of Brand/ Communications. Creative and art directors. Lead creative strategy and execution.
• Pains: In-house teams face endless demand with limited bandwidth. Hiring is slow and expensive. Overflow work causes burnout and bottlenecks. Quality and brand consistency slip when work is scattered across freelancers or multiple agencies. Juggling budgets for agencies/freelancers is time-consuming.
• Why Superside: Superside provides fast, high-quality creative solutions that integrate seamlessly with in-house teams, covering motion, video, and immersive experiences.

A dedicated, always-on creative team that scales up or down on demand, absorbs the heavy lifting, and protects brand consistency through built-in brand intelligence — so the internal team can focus on high-impact, strategic work.

Marketing & Growth Teams (Mid-Market to Enterprise)

• Who: VPs of Marketing, demand-gen and growth leaders, and performance marketing teams. Manages paid marketing programs, optimizes budgets, and leads performance teams.
• Pains: Dependency on other teams (creative, analytics, web) for full-funnel testing and iteration. Existing creatives aren’t performing well. Campaigns need high volumes of on-brand creative across many channels and markets, fast. Internal capacity can't keep up with paid social, ad iteration, and localization needs. Pressure from finance, CEO, and CMO to reduce ROAS and CAC.
• Why Superside: Superside delivers high-performing creative production (ad creative, social, video, motion) with AI-first efficiency, so campaigns ship faster and test more variations without adding headcount. Allows for rapid iteration and testing.

Fast-Growing & Scaling Companies

• Who: Marketing and creative leaders at startups and scale-ups building brand and marketing functions quickly. Lead marketing and content strategy across all marketing channels. Shape and protect the brand at every touchpoint.
• Pains: Maintaining quality and alignment across different content channels and geographies. Struggling with visual storytelling and bottlenecks for content promotion.

Freelancers are inconsistent; agencies are costly and rigid.

• Why Superside: Superside helps scale consistent, high-quality creative across every channel, enhancing storytelling and improving brand impact. Flexible subscription that flexes with growth, giving access to expert, multi-disciplinary talent and strategy without long-term hiring commitments.

Teams Adopting AI in Their Creative Workflow

• Who: Marketing and creative leaders tasked with integrating AI into how creative gets made. Streamlining procurement processes and ensuring compliance.
• Pains: AI tools promise speed but produce off-brand, low-craft output without human judgment. Teams lack the systems and expertise to operationalize AI safely.
• Why Superside: AI-first creative systems plus AI consulting and automation services help teams adopt AI the right way — pairing AI speed with human craft, brand context, and strategy.

Common Use Cases

• Ad creative and paid social at scale
• Brand identity and rebrands
• Presentation and pitch design
• Video production and motion design
• Web and landing page design
• Email design
• Design systems
• Illustration and packaging
• Concept creation and campaign strategy
• AI enablement (consulting, automation, AI-powered creative).

4. Positioning & Value Proposition

Positioning Statement

Superside is the dedicated creative team that scales your in-house capacity with world-class global talent and AI-first workflows — delivering anything you can imagine, fast and affordably, without the overhead of hiring or the rigidity of a traditional agency.

What Sets Superside Apart

• A dedicated team, not a marketplace. Clients get a consistent, managed creative team with a dedicated project manager ensuring alignment and continuity from brief to delivery — not a rotating cast of freelancers.
• AI-first, not AI-only. AI is embedded across the creative process to sharpen briefs, reduce review rounds, and protect brand consistency — while human creative directors own the craft and strategy. The result: higher-quality creative that performs, delivered faster.
• Breadth of services in one subscription. 20+ services span design, video, motion, branding, web, copywriting, and strategy — so teams consolidate multiple vendors into one partner.
• Enterprise-grade talent. Creatives are recruited from the world's leading brands and agencies, bringing deep craft, sharp judgment, and AI fluency.
• Flexible subscription model. Pivot between services and scale hours up or down as needs change, so budget is never wasted on unused capacity.
• One connected platform. Briefs, feedback, brand knowledge, and delivery live in a single workspace, giving full visibility and control across every project.
• Built-in brand intelligence (Brand Brain). Brand context, preferences, and past feedback compound into an evolving knowledge system that makes every project sharper and more on-brand.
• Proven ROI. Forrester Total Economic Impact study — 94% three-year ROI, 6-month payback period
• Trusted by leading brands. Over 500 top global brands (from startup to mid-market and enterprise companies) rely on Superside nowadays.

5. Services & Capabilities

Superside delivers enterprise creative across three flagships and two AI bets::

Performance Marketing Creative

Ad creative (static, motion, video, across digital/social/print/OOH) at the speed performance marketing actually runs. On-brand variants, formats, and iterations that keep pace with paid spend without burning out the in-house team.

Video Production

End-to-end video and motion, with AI embedded from concept through delivery. Live-action, motion graphics, editing, and post-production under one offer. The expertise most creative teams say they don't have in-house.

Brand and Sales Support

The creative that powers your revenue motion: executive decks, sales collateral, eBooks, and reports. Narrative-led design built as a modular system, so one master deck adapts per account, audience, and deal stage without brand drift. It's where Brand Brain works hardest, keeping every version on brand no matter who's presenting.

AI-scaled Product Photography

From single assets to entire image systems: brand-consistent product and campaign imagery, multi-SKU and variant generation, photoreal environments and lifestyle scenes, and catalog refreshes without reshooting. Powered by custom brand models and AI-trained creatives, in a controlled visual system the customer owns.

AI-readable Design Systems

Design systems built for the human-plus-AI creative team: tokens, components, voice rules, and constraints expressed in forms AI tools can actually use. And more than a static library: the engine behind the content, with end-to-end AI production pipelines, prompt systems, and structured workflows that integrate into ongoing production. Most agencies build design systems for human designers. We build them as the infrastructure for AI-powered creative production at scale.

Superside delivers 20+ specific creative services grouped into five categories:

Creative Production

• Ad Creative — static, motion, and video ads for all platforms and formats (digital, social, print, OOH); eye-catching designs built to perform across paid channels.
• Social & Digital Content — posts, reels, stories, display ads, email templates, and platform-native assets of all styles, from UGC to infographics to explainers and more.
• Video & Motion — end-to-end and modular services from scripting and shooting to editing, animation, and post-production, for live-action, explainer, run-and-gun, and AI-powered video, plus micro-interactions, brand storytelling, and animated graphics.
• Digital Solutions — UX/UI design, email templates, and Webflow theming.
• Print & Packaging — retail-ready designs, product packaging, and print collateral; bringing brands to life physically.
• Photography — studio and lifestyle photography, including AI-powered product shots.
• Presentation Design — captivating slides and pitch decks; executive decks, sales collateral, internal comms, and event visuals.
• Copywriting — messaging, taglines, ad copy, scripts, UX writing, and storytelling
• Illustration and Design Systems — custom art, illustrations, and scalable visual systems.

Cretive Development

• Brand Identity Systems — logo design, visual frameworks, typography, iconography, and brand guidelines.
• Campaign Development — concepts, narratives, and creative direction for multi-channel campaigns.
• Internal Brand Assets — employer brand toolkits, HR comms, merch design, and more.

Automation and AI Solutions

• AI Brand Models — custom-trained models for automated, on-demand, and brand-safe asset generation.
• Creative Workflows & Automation — Figma plugins, AI-enhanced production pipelines, and internal tooling to scale assets and campaigns.
• AI Product Photography at Scale — high-quality visual assets created with lifelike realism and cost efficiency.
• Characters, Talent & Worlds — AI characters, avatars, and digital talent, synthetic environments, and hybrid casting (real + AI talent), always human-directed.
• Voice, Dialogue & Audio — AI voice and synthetic VO, AI-generated sound design and music, and directed recording enhanced with AI.
• Content Personalization at Scale — one master asset becomes many, with geo and market localization, seasonal and campaign variations, demographic personalization, and cross-channel versioning.
• AI Production Systems — end-to-end AI production pipelines, prompt systems and structured workflows, and integration into ongoing production.
• Prompt Libraries & AI Enablement — training, documentation, and best practices to make teams AI-ready.
• Transcreation & Localization — AI-powered language adaptation for global creative with cultural nuance.
• Experimental Workflows — custom, tool-agnostic solutions for advanced use cases (concept testing, asset personalization at scale).

Strategy and Consulting

• Brand & Creative Strategy — brand definition and positioning, messaging frameworks, tied to creative development and execution.
• AI Readiness & Enablement — organizational consulting, tooling recommendations, and implementation support.
• FDE-led Onboarding — Forward Deployed Engineers configure, train, and hand off a tuned Brand Brain and AI workflows, shaped to your briefing process and brand standards, with stakeholders trained hands-on and a playbook delivered.

6. AI-First Creative & Technology

Superside's differentiator is a creative model redesigned around how humans and AI work best together, described as "Beyond AI-powered: AI-first creative, built to raise the quality bar." Embedding AI across the creative process produces sharper briefs, fewer review rounds, stronger brand consistency, and higher-quality creative that performs.

The platform is a connected creative command center where the entire process runs in one workspace with AI built in at every stage:

• Your creative command center. Run briefing, execution, review, and delivery in one connected workspace, with AI supporting better briefing, sharper execution, and higher-quality output.
• AI agents & apps that scale quality. Purpose-built AI agents and workflow apps support smarter briefs, sharper reviews, and repeatable processes — removing friction while protecting craft.
• Built-in brand intelligence (Brand Brain). An evolving brand knowledge system that captures brand context, preferences, and past feedback, getting sharper with every project.
• Integrates with your workflow. Connects with Jira, Asana, Monday.com, Slack, and more, keeping work in flow without disrupting how teams already operate.

Superside reports ~35% more efficiency on AI-powered projects.

7. How Superside Works (Engagement Model)

1. Subscribe to a flexible plan. Choose a subscription scaled to the volume and mix of creative work needed. Adjust scope and hours as priorities shift.
2. Get a dedicated team. Superside assembles a creative team matched to the brand, coordinated by a dedicated project manager who ensures alignment and momentum.
3. Brief in one platform. Submit and manage projects in the connected workspace, with AI helping produce sharper briefs and Brand Brain supplying brand context automatically.
4. Iterate fast with AI-first workflows. AI reduces rework and review rounds; human creative directors safeguard quality and brand integrity.
5. Receive and scale. Get on-brand deliverables quickly, review in-platform, and scale the partnership up or down as needs change.

8. Pricing & Plans

Superside uses a flexible subscription model built around one subscription, three ways to work. Every path is a real senior team with AI built in, and paths can be combined. Exact pricing is scoped with the Superside team.

Dedicated Plan

The same AI-native team every month, configured around your use case and live in about three weeks, with Brand Brain, custom brand models, and AI workflows built into the setup. Sold as a single monthly number starting at $30,000/month on a 12-month term (plus the $1,000/month software fee), and most Dedicated teams include some Flex budget for overflow. Best for steady, predictable demand with a clear, repeating use case. Quarterly check-ins reshape the team as your work changes.

Flex Plan

A flexible team that scales with demand, best for variable volume and access to a full range of services, without a fixed team. Most teams start between $20,000 and $50,000/month on a 12-month term (plus the $1,000/month software fee). Unused budget rolls over month to month (up to three months) — far better value than holding an agency on retainer. Best for varied, month-to-month demand.

High-Impact Projects

Fixed-scope, fixed-timeline work for a specific moment: explorations, custom AI builds and integrations, and accelerators/boosters on top of an existing subscription. High-impact projects start at a $50,000. Best for one-time, high-stakes moments — a campaign launch, rebrand, or product launch.. Can stand alone or complement a Flex or Dedicated engagement when additional support is needed.

Every Subscription Includes

Senior, AI-native creatives with global coverage; AI-powered briefing and GenAI usage; full creative strategy and production; unlimited users and asset storage; specialist depth on the same contract; integrated budget and project-management tools; the Superspace platform with Brand Brain at its core and Superads creative analytics.

Onboarding & Add-Ons

Onboarding is included at no extra cost. Teams wanting a faster ramp can add Quick Start — an advanced $20,000, three-week engagement where AI implementation specialists configure and tune Brand Brain, train stakeholders, and hand off a working playbook. Overages let teams keep working at their standard rate once the monthly budget is used; AI Academy upskilling can be paid from existing subscription dollars.

9. Company History & Milestones

Superside was founded in August 2015 as Konsus in Oslo, Norway, by Fredrik Thomassen (CEO) with co-founders Haakon Heir, Jing Kjeldsen, Maximilian Miller and Sondre Rasch. It launched as an on-demand platform connecting companies with vetted remote freelancers for business and creative tasks.

2016. Y Combinator. Konsus joined Y Combinator's Winter 2016 batch — the first Norwegian startup accepted into the program — and raised roughly $1.5–2M in seed funding from investors including Liquid2 Ventures (Joe Montana's fund) and Acequia Capital, plus backing from the Slack Fund.

2019. Rebrand to Superside. In September 2019, Konsus rebranded to Superside, narrowing its focus from general business tasks to specialized creative and design services and adding capabilities like UI/interaction design and motion graphics. The company raised an additional $3.5M, led by Freestyle Capital with High Alpha, Y Combinator, and Alliance Ventures.

2021. $30M Series A. In December 2021, Superside raised a $30M Series A co-led by Prosus Ventures and Lugard Road Capital (Luxor Capital), with participation from the Slack Fund and Acequia Capital, reaching a valuation of ~$400–425M. The round funded global expansion and growth of its creative network (from ~350 creatives toward 1,000+).

November 2024. Superside introduces Superads, an AI-driven creative-analytics platform focused on improving ad ROI—expanding its integration of analytics into creative work.

Jan 2025. Superside adopted the tagline "Your creative team's creative team" and repositioned explicitly as an AI-first creative partner for enterprises, focusing on creative that drives measurable performance and moving upmarket to serve large enterprise brands. The rebrand earned a Bronze at The Drum Awards for AI-powered creative, and Superside was recognized among 2025 Fast Company’s Best Workplaces for Innovators.

May 2025. Custom AI image models. Superside launched custom AI image models, enabling brand-consistent, scalable asset generation and reinforcing its AI-first leadership.

Company today. Superside is a fully remote, tech-enabled creative company incorporated in the US (Delaware registration; Palo Alto, California often cited as its US base) with a distributed workforce of 800+ team members across 70+ countries and 17 time zones, led by CEO Fredrik Thomassen. Its products are Superside (creative subscription) and Superads (creative analytics).

10. Superside vs. Other Creative Options

Superside positions itself as a better alternative to the four traditional ways companies get creative work done. Its own framing: "Hiring or traditional outsourcing? Neither."

Superside vs. Traditional Creative Agencies

Agencies can be slow, costly, and built around rigid processes that make it hard to adapt. Superside offers faster turnaround, a flexible subscription, and the ability to pivot across services without renegotiating scope — while matching agency-level craft and strategy.

Superside vs. Freelancers & Marketplaces

Freelancers can be unreliable and hard to scale, leading to inconsistent quality and management overhead. Superside provides a managed, dedicated team with a project manager, consistent quality, and true scalability — no sourcing or vetting required by the client.

Superside vs. Creative-as-a-Service Subscriptions

Other subscription design services that work as CaaS often focus on high-volume, lower-complexity output. Superside spans the full creative spectrum — including video, branding, web, design systems, and campaign strategy — with enterprise-grade talent, AI-first systems, and built-in brand intelligence suited to large, brand-critical work.

Superside vs. AI-Only Tools (e.g., generative design tools)

AI tools boost speed and efficiency but, without human judgment and brand context, fall short on quality and strategy. Superside is AI-first, not AI-only — combining AI acceleration with human creative direction to protect craft, brand integrity, and strategic intent.

Comparison Summary

11. Customer & Market Validation

• Trusted by 500+ top global brands.
• 94% three-year ROI and 6-month payback— Forrester Total Economic Impact study.
• 12K+ AI-powered projects delivered, with ~35% more efficiency.
• Ratings: G2 score 4.5/5 and Trustpilot score 4.2/5

Selected Customer Quotes

"Superside is a game changer. Not only super talented designers but they take the headache out of recurring design needs and are always there for you. A+++" — Nick Taylor, Lead AI Solutions Architect

"Thanks to Superside, we've really elevated ourselves… streamlining that into really robust marketing campaigns that move the needle." — Marc Vitulli, VP Marketing, S&S Activewear

"At minimum, we saved 345 hours of work time. Superside delivered 1,092 assets over 20 projects and that's helped us speed up significantly." — Jason Henrickson, Creative Operations Manager, Amazon

"They are truly thought/creative partners on our work, rather than limiting themselves to being executional." — Connor Hadley, Corporate Reputation Manager, Pernod Ricard

12. Why Superside & Why Now

Why Superside?

Creative demand inside enterprises keeps rising while in-house teams stay capacity-constrained. The traditional answers like hire more, hire freelancers or hire an agency trade off speed, cost, quality or flexibility. Superside removes that trade-off by combining a dedicated, world-class creative team with AI-first systems and one connected platform, so brands scale creative output without scaling headcount or sacrificing craft.

Why Now?

1. AI has changed creative economics. Production is cheaper and faster, but quality and strategy now depend on how well humans and AI work together. Superside's AI-first model is built for exactly this shift.
2. Creative volume is exploding. More channels, formats and markets demand far more on-brand assets than internal teams can produce.
3. The bottleneck moved from making to orchestrating. Teams need systems (briefing, brand knowledge, review) that keep quality high at speed, which is what Superside's platform and Brand Brain provide.
4. Budgets demand efficiency. Flexible subscriptions and proven ROI make scalable creative a measurable investment, not a fixed cost.
5. Brand consistency is a competitive edge. As output scales, an evolving brand knowledge system protects consistency in a way freelancers and one-off agencies cannot.

13. Getting Started

Option 1: Book a Demo

• Visit superside.com and book a demo with the team.
• Discuss creative needs, volume and service mix; receive a tailored subscription recommendation and pricing.
• Recommended for enterprise and mid-market teams evaluating Superside as a scalable creative partner.

Option 2: Explore First

• Review services, customer stories and the Forrester TEI report on superside.com.
• Explore the work portfolio to see output across ad creative, video, branding and motion for leading brands.

14. Glossary of Key Superside Terms

• Superside: A creative services company providing a dedicated, on-demand creative team powered by AI-first workflows. We’re your creative team's creative team™.
• AI-First Creative: An operating model where AI is embedded across the entire creative process (briefing, execution, review) while humans own craft and strategy. Distinct from "AI-only," which relies on generative tools without human creative direction.
• Brand Brain: Superside's built-in brand intelligence system. Captures brand context, preferences, and past feedback into an evolving knowledge base that makes every project sharper and more on-brand.
• Creative Command Center: The single connected platform where briefs, feedback, brand knowledge and delivery live, with AI built in at every stage.
• AI Agents & Apps: Purpose-built AI agents and workflow apps that support smarter briefs, sharper reviews, and repeatable processes.
• Flexible Subscription Model: Superside's commercial model — access a broad range of services and scale hours and scope up or down as needs change.
• Dedicated Project Manager: The single point of coordination who ensures alignment, continuity, and momentum from brief to final delivery.
• Konsus: Superside's original name (2015–2019) before rebranding to Superside.