Thursday, Nov 19‎ ‎ ‎·‎‎ ‎ 11 AM ET‎ ‎ ‎·‎‎ ‎ Virtual

Get your teams

AI-ready for 2027

In this virtual summit, we’ll show how marketing and creative teams are getting AI-ready for 2027, from AI video and ad creative to content systems and live campaign building.
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At the center of it all: real workflows from teams already doing the work, and four checklists that turn them into a plan you can take back to your team. Please join us.

Learn from the brands doing it best

Shift summit schedule

What’s on the agenda

One question runs through the day: how do you get your team AI-ready for 2027? Four practical sessions show how real teams do it, and each one ends with a checklist you can take back and use. Every session leaves time for live Q&A with the speakers.

11 AM ET Introduction

Your 2027 plan starts now

Creative demand keeps growing, and the teams pulling ahead are changing how work gets done, not just adding tools. This opening sets up a day built around one question: how do you get your team AI-ready for 2027?

Billy Jones , Superside

11:10 AM ET Presentation

How to un-slop your AI video process

Is AI video doomed to look like slop? Not if you stay in control. In this session, see how Figma Weave’s node-based workflows and generation effects work, and how enterprise teams use them to make repeatable video that still has real craft.

Andrew Forbes , Figma

Carol Hutchinson , Microsoft

Kae Neskovic , Superside

Tara Robertson , Bitly

12:40 PM ET Presentation

How to scale ad creative like a team 10x your size

Growth teams need more assets, more tests and faster turnaround, but quality can’t slip. In this session, see how one creative team scales growth creative with AI, and tests copy and CTAs inside brand guardrails.

Brittany Lindquist , 8x8

Soumya Ramakrishnan , Superside

12:10 PM ET Presentation

How to create content systems with AI

AI's future is all about better systems. A system your whole team can run is the goal. In this session, learn how to build one, from shared prompts and brand voice to quality checkpoints and distribution.

Robert Larson , Superside

Billy Jones , Superside

12:40 PM ET Live workflow demo

How to build a campaign in 20 minutes with AI

Can a team build a campaign live in 20 minutes? In this session, two Superside creatives use AI for strategy and concepting: they analyze past campaign performance, test new concepts with your polls and chat, and scale the winner across formats.

Meghan Gendelman , Canva

Nina Arshagouni , Superside

13:10 PM ET Action Plan

The future of creative work in 2027 (from the leaders shaping it)

79% of creative and marketing leaders say AI will be the biggest force reshaping their teams. So what do you do before 2027? In this closing, hear what to standardize, what to hand to AI, and what stays human.