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Project Summary
An 18% boost in organic growth
Pernod Ricard briefed Superside to conceptualize a campaign that would increase the brand’s Instagram following to 20 000, over a 2-month period. By reminding people why they should celebrate, we soon celebrated achieving this goal.
Year
2023
Industry
Food and Beverage
Connor Hadley
Corporate Reputation Manager, Pernod Ricard
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