An eternal marketing favorite, brochures have adapted in the digital era to remain a prevalent way to deliver business information. Unique and inspired brochure templates paired with perfectly crafted content will become an important part of your brand statement. To create your own, you can start by looking for inspiration at other brochure design samples, browsing through brochure design templates for free download, using an online brochure creator, or hiring an expert for a professionally-designed brochure template.
In the past years, brochures have transitioned from paper production to online and digital, though hand-held brochures remain popular. The addition of digital brochures has brought changes in terms of size, design, color schemes, and layout, as well as broadening brochure use and applicability.
At Superside, we keep up-to-date with the latest trends, and brochure design is no exception. We've found 25 of the best design ideas to share with you and our researchers have uncovered the top trends in brochure design for 2019.
25 Unique Brochure Design Ideas
1. American Jewish University
Design Firm: Sidedoor Studio
- This brochure has a unique presentation, as it comes in an envelope that keeps the same design lines, chromatic typography, and overall look as the brochure itself.
- It has a modern, minimalist look, uses dramatic colors and fonts, and keeps things simple to let the reader focus on the message.
- A brochure design that works for universities, museums, or other businesses in the art, education, or architecture niches.
2. CCA Architecture
Design firm: Manual
- This modern brochure design combines colors, information, and images in an inspired way. Since it’s an architecture brochure, the focus is on the visual elements consisting of a mix of flat geometric shapes and 3D photography, one of 2019’s emerging design trends.
- The brochure manages to guide the reader’s attention toward the images and visual elements but uses color fonts to make the information stand out too.
- The brochure cover is simple. It stirs curiosity thanks to its colorful design and limited information, inviting the reader to open it and see what’s contained within.
3. Casio G-SHOCK
- A monochromatic design that doesn't rely on color to make an impact. It has few design elements, instead focusing on high-quality product visuals.
- The idea behind this brochure is to present a product that is shock resistant and extremely durable – it manages to convey this message mainly through well-picked images.
- It is a perfect brochure design choice for well-known brands that focus on product presentation and can invest in professional photography that lets the product speak for itself.
4. Disneyland Paris
- This digital Disneyland bi-fold brochure is consistent with the brand identity and manages to balance imagery and text well. Since it’s an e-brochure, its size and information volume differ significantly compared to the traditional paper brochure.
- Even though it is somewhat text heavy, it has a coherent design that helps the reader easily scan the content. The color blocks and colored text are a big help for readability.
- Disneyland is a brand that focuses on emotion, magic, and conveying feelings. They manage to keep their trademark through suggestive visuals.
- The fonts, product images, and logos used on the first page make it super easy for the reader to recognize Samsung's brand and offerings.
- The text is perfectly balanced by relevant images that only come to illustrate and emphasize the information.
- This modern design works great for product presentations in the tech niche.
6. Fujifilm Instax
- The design of this brochure is an exceptional blend of modern and classical elements — two characteristics that would describe Fujifilm accurately. They are a timeless brand that keeps reinventing itself through innovation, leading-edge technology, and new product development.
- Their brochure focuses on what the product does through two elements: product features, explained in detail in the information provided, and visuals consisting of actual photographs taken with the camera. There are no crazy design elements here as they like to keep things simple and relevant.
7. Tiffany & Co.
- Tiffany & Co. doesn’t need any presentation, and they know it. That’s why they stick to a minimalist design with little text, classic fonts, and high-quality product visuals.
- Their trademark color, Tiffany Blue, and an image of their iconic engagement ring are enough for the reader to recognize the brand and immediately resonate with it.
- This sleek, clean design works great for luxury brands that don’t need to go overboard with design elements to attract attention or make an impact.
- Accenture is a global company whose mission and core values are to make a difference, and they stay true to that even in this brochure.
- The brochure has a fresh, modern look, uses bold colors, maxi typography, and black and white text that perfectly contrasts the bold-colored backgrounds.
- Since it’s an online brochure, it also features the company’s social media contact information.
- This is a design that would be ideal for innovative startups or well-established companies in industries like tech, travel, or communication and media.
- Over the years, IKEA has taken brochures to the next level, turning them into a genuine brand statement.
- Every year, they release a brochure presenting their new product collection, which stays consistent with previous brochures, yet manages to keep an actual and modern feel.
- They focus mainly on visuals, presenting their products in an attractive, aspirational way. This is a brochure design that is ideal for home décor, fashion, and beauty brands.
10. Musée du Bas-Saint-Laurent
Designer: Zorani Sanabria
- The starting point of this brochure was the museum’s logo, which led to a modern, minimalist design with bold colors and white contrasting fonts.
- The design stays consistent with the brand rules.
- It is a very inspired choice for an art and photography museum.
- This sleek, minimalist design combines powerful product visuals with attention-grabbing maxi typography for an enhanced impression.
- These two elements are enough to make a stand, so they keep te colors low-key opting for a black-white-grey combo.
- This EY brochure combines background images with text blocks and graphics, resulting in a modern design that highlights the most relevant information.
- In terms of chromatics, they use neutral colors that emphasize the brand’s staple – yellow.
13. Louis Vuitton
Design Firm: Adesignboutique
- For this brochure design, Louis Vuitton went for an elegant, yet striking look that is perfectly representative of the brand’s image.
- The brochure uses the brand’s icons, color palette, and typography for consistency.
- This design works best for high-end luxury brands.
- Oracle brings a fresh business brochure design PDF aligned with their website, online presence, and communication materials.
- The white background gives it an airy look while maxi typography and color fonts make relevant information stand out.
- This online brochure from PayPal sticks to their brand guidelines in terms of fonts, color palette, logo, and message.
- They use line art, a 3D-effect, and flat icons throughout the pages of the digital brochure.
- Just like their brand pillars state, they keep it simple to inspire trust and transparency through the visuals they choose.
- This brochure from Spotify sums up all the major design trends of 2019; they use color fonts, maxi typography, vibrant colors, and creative illustrations.
- They keep the text to a minimum because the design stands out on its own and shouldn’t be too jammed with information.
- This type of design is ideal for brands in music, art, photography, and even fashion.
- The nature of GE's industry requires formal, classic lines.
- By using flat icons, alternative text with visuals, and bold colors to separate the different sections, the designer gives the brochure a modern, fresh look.
- A design that works great for companies activating in more regulated industries and focused on numbers, like banking, accounting, or finance. It could also be an inspired choice for a real estate brochure.
18. Bristol-Myers Squibb
- Even though Bristol-Myers Squibb is a pharmaceutical company, their striking brochure design is fresh, modern, minimalist, and attention-grabbing.
- They alternate grey backgrounds with color fonts and colored backgrounds with black and white fonts but still manage to create a cohesive image.
- An unusual design for the medical industry, but extremely inspired and well-executed.
19. Giorgio Armani
- The key traits of this brochure include simplicity, elegance, and a perfect blend of modern and classic elements.
- From the color palette to the design and visual elements, the brochure has a minimalist approach to a classic brand.
- It is a versatile design that can work for anything from beauty and fashion companies to tech gadgets and art and photography institutions.
20. Ralph Lauren
- Here is a brochure that boasts elegance and luxury – quite fitting for the brand it represents. Its minimalism and simplicity are designed for high-end taste.
- The black and gold color combination, simple fonts, and little text are all great choices you can't go wrong with when you have a luxury brand.
- This fun DHL brochure represents the brand through the color palette, the logo, and the placement of products that sell the services they offer.
- Clearly not among your usual bi-fold brochures, this one is creatively folded, immediately taking the person looking at it to the image of DHL boxes or envelopes.
- A well-structured brochure that captivates with visuals and then leads the reader to the information when typically it is the reverse. The brochure begins by presenting attention-grabbing images characteristic of the product presented, and then, once the reader’s interest is stirred, it moves on to list the technical features the camera boasts.
- The design is clean and focuses on visual elements befitting of a camera brand, and then delivers just the right amount of information.
- This is an excellent design for brochures meant for product presentation.
23. Hello Ortho
Design Firm: Test Monki
- This brochure design is unexpected in its niche – orthodontics.
- It blends warm, pastel colors with flat icons and stays consistent with the brand image and website.
- One of their goals is to set a new standard of style and quality in the orthodontic industry, and with the help of inspired design, they manage to create this experience.
24. University of Portland
Design Firm: Lighter Design
- A brochure that combines vivid colors, attention-grabbing text elements, and inspirational images.
- The first things that come to mind when thinking of a university are youth, a free spirit, and a fresh look – three aspects perfectly captured in this brochure.
25. Paperless Post
- This is an excellent example of a minimalist, monochromatic brochure that catches your attention with a crisp look, pattern combinations, and limited text.
- Brochures like this are perfect for creative companies, innovative startups, or agencies that love thinking outside of the box and taking on challenging projects.
26. Duke University
Design Firm: 160over90
- Here is a 3D-brochure of Duke University that folds into a miniature of the school's iconic tower.
- The message behind this unique design is that Duke University, despite its not-so-long history, compared to other Ivy schools, boasts versatility, adaptability, and creates innovative programs.
- This type of brochure can also work great for an architecture office, a hotel, or an iconic building that is easily recognizable.
The Top Trends in Brochure Design in 2020
When it comes to brochure design, things don't differ much from logo, icon, or website design. New trends emerge every year, while others fade away, keeping industries from being saturated by repeated design ideas. Great designers know how to spot the trends and manipulate them to create something special. Here are the top trends in brochure design, according to our design experts:
1. Vivid colors
Designers are no longer scared of using bright, vibrant colors. Up until recently, it was a common misconception that vivid colors might dim the message the brand is trying to convey, or that a more subtle color shade speaks sophistication and elegance. Those views are changing, as we’re seeing bold color choices used for backgrounds, patterns, and fonts, as well as new color transitions and gradients.
Vibrant colors can create modern, youthful, futuristic, or aspirational emotions in the audience. Brands like Apple, Netflix, and Spotify have all embraced this trend.
2. 3D design elements
This trend has made its way into the graphic design world for a few years now, and it’s continuing to grow in popularity. In 2019, expect to see this trend blow up in the brochure design segment. We’re going to see a lot of three-dimensional compositions that will make us feel there’s a whole world hiding between the folds of the brochure.
The 3D design will go even further, as we’re going to notice designers using 3D typography that will takes the reader on a futuristic journey. 3D typography has no limitations in terms of font type, offering designers endless possibilities.
3. Realism and flat mix
An original approach will be the combination of 3D and realist design elements with the already popular flat icons and elements. Two design trends that seem to be opposite at first glance, but in fact look fresh and modern together.
4. Open compositions. Ditch the grids and frames
Grids, frames, and structured and organized designs are history. Designers are going to let their creative minds wander beyond the grid in 2019, creating unique designs.
Framed brochures that give a finished design sense are now being replaced by open compositions that look more airy and contemporary.
5. Typography in different shapes and forms
Designers are not only playing with icons, images, and graphs, but also with typography. One of the prominent trends in brochure design in 2019 is going to be maxi typography. Whether it’s 3D, flat, or it follows the liquid trend, typography can come in different shapes and forms. One aspect will be constant though – we’re going to see big, eye-catching text for maximum impact.
The retro text-over-background look is back with a refreshed, youthful look. While some designers might avoid this trend so they don't risk creating an outdated look, the risk is worth it. Combining the retro style with some other elements on this list will bring the brochure into 2019 and help the brand stand out among the crowd. Consider adding vibrant colors, maxi typography, or open composition to your design, and you’ll get a reinvented retro look.
7. Geometrical shapes
Geometrical shapes are trending this year and we’re going to see them incorporated in design and reshaping the shape of brochures.
Modern brochure designs will have square or rectangular contours, but we’ll also see circular brochures or some with a triangular cut. An unusual shape will make the brochure stand out and is likely to have an attention-grabbing effect.
This trend will work best on young, open-minded audiences that are not skeptical in front of the new.
This trend is one of the top favorites for most graphic designers, and it is now poised to take over brochure designs too. The age old adage that less is more creates a simplistic, beautiful option that conveys the message boldly, as the focus is on the information itself.
9. Color fonts
Since we’re embracing color this year, we’re going beyond backgrounds and icons and introducing the color fonts. Whether it’s maxi typography or normal-sized fonts, adding some color will help create a more cohesive look between the background and other visual elements and text as well as make information stand out easier.
10. Line art
Line art has been gaining popularity when it comes to icons and app design, but we’ll see the trend continue to expand and reach brochures too. As designers give up grids and prefer to use open compositions, line art gives brochures more stability and structure.
Put these design trends to work for you by downloading a free brochure design online, using an online brochure maker, or outsourcing the job to professionals. There are several reasons to hire a pro designer:
- You’re not sure how to mix different elements
- You don’t have the technical skills to design a creative brochure
- Time isn't on your side or you've got too much on your plate already
- You need a sharp eye to help you incorporate your brand identity into a sleek brochure design PSD that looks professional
Our Superside professional designers treat each project with the same creative enthusiasm and professionalism as if it was the project of their career. We can help you improve a brochure based on an already existing template or create a high-end custom design from scratch.
Since the design is only half of the final product, we also have a team of seasoned writers ready to take on the daunting task of crafting the perfect message, so your brochure is engaging and attractive.