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#Trends
14 Advertising Examples by Channel and Why Each One Worked
An advertising example is a real campaign you can study for its idea, its channel and its outcome, rather than a mockup or a concept board. The 14 here are organised the way media plans actually get built, in four channel families running from paid social through to display, search and SMS. Each entry names the channel it ran on, explains what made it work and, where the figure is public, gives the result. Four are campaigns Superside built, so those numbers come from our own project data rather than a press release.
40 modern logo examples and design ideas for 2026
A new logo usually looks great on the day it launches. The hard part is whether it still reads on a 16-pixel app icon, a vertical video and a sales deck three years later. A modern logo is simple, distinctive and built to work at any size, on any screen, in one color or many. The strongest recent examples, like Instagram’s 2026 typography change and PayPal's 2024 refresh, strip out whatever doesn't help the mark read instantly on a phone.
25+ Creative Brochure Design Ideas for Inspiration in 2026
An eternal marketing favorite, brochures have adapted in the digital era to remain a prevalent way to deliver business information. Unique and inspired brochure templates paired with perfectly crafted content will become an important part of your brand statement. In the past years, brochures have transitioned from paper production to online and digital, though hand-held brochures remain popular. The addition of digital brochures has brought changes in terms of size, design, color schemes, and layout, as well as broadening brochure use and applicability.
7 Top-Performing Ad Creative Trends for 2026
Welcome to the attention economy, where the average American spends around eight hours daily immersed in digital media. As social media platforms and artificial intelligence (AI) evolve, audiences’ appetite for engaging content keeps growing, and they expect more from the brands trying to reach them. Standout creative advertising has become essential for business success. Brands need advertising that captures attention, that's done faster and drives real results. By leveraging creative performance capabilities and AI to personalize at scale, you can do all of this.
The 15 Types of Graphic Design in 2026 (With Top Examples)
Graphic design is more than just aesthetic appeal. It is a critical element of communication that can be used to inform, persuade, and engage audiences. When done well, graphic design can help businesses to reach new customers, build brand awareness, and drive sales. In this article, I'll take a look at the different types of graphic design and share examples of each.
15 Best Global Brands on Social Media To Learn From in 2026
Social media and marketing are basically inseparable today. In 2026, it’s where viral trends emerge, brand loyalty is established and brand narratives integrate into popular culture. With over 5 billion daily users, the opportunities are enormous, but so is the pressure to get customers to notice your brand. The average person spends 143 minutes every day on social media, with Gen Z averaging over four hours, mainly on Instagram, YouTube and TikTok. 74% have used social media to discover new brands and 76% check reviews before making a purchase.
12 best digital ad campaign examples and why they worked
In a world that groans under the number of ad campaigns launched daily, a standout campaign can be transformative. It can pull a brand out of obscurity and into cultural relevance, sparking recognition, engagement and long-term loyalty. The trouble with most great campaign examples is that they hand you Cannes winners with agency budgets and a year of lead time, then leave you to work out what any of it means for the ad set you're shipping on Thursday.