Emanuel Rojas Otero

Content Specialist

Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel transform ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.

Emanuel's articles

BRAND MANAGEMENT

What’s Included in a Branding Package & What Does It Cost?

Before you can roll out on-brand designs, you need a robust brand identity package, but... What does a branding package include?

DIGITAL MARKETING

Top 5 key digital marketing trends for 2025 to drive growth

If one development defines the evolution of digital marketing in 2024, it’s the widespread adoption of AI across multiple platforms and formats for content creation and distribution. In a recent survey, 73% of marketing professionals said their companies use AI tools like ChatGPT and Midjourney to generate copy, images, videos and other content. Perhaps surprisingly, given the technology’s relative immaturity, was the finding that the highest proportion of marketers use the tech for image generation (69%).

#Enterprise

#Marketing Strategy

VIDEO MARKETING

10 top global SaaS video production companies in 2025

If you’re operating in the SaaS world, strategic creative video content can take your marketing efforts to skyrocket success. 97% of marketers believe visual content, like explainer videos, helps target audiences better understand their brand’s offering. This is why almost 82% of consumers say brand videos convinced them to make a purchase. Top videos power brand awareness, educate customers and boost conversion rates.