Emanuel Rojas Otero

Content Specialist
Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel transform ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
Expertise
Social Media Creative
Video Production
Brand Identity
Website Design
Presentation Design
Emanuel's articles
12 min to read

Video Production Consulting Firms & Costs for Brands in 2026

Nearly every marketer today (95%) agrees that video is essential to their digital marketing strategies. Yet more than a third admit they don’t even know where to start. That’s because truly superb video doesn’t just happen. It takes sharp creative vision, flawless execution and a team with the bandwidth to deliver at the speed and scale the market now demands. Most in-house teams simply can’t do it all.
16 min to read

How to Start Gen AI Training for Creative Teams: Steps & Expert Advice

The creative industry has never moved this fast. AI image models improve every week, video tools get better by the day, and new cross-media creative tools are launched as we speak. For many overstretched creative teams, the pace feels exciting and overwhelming at the same time. Most creative leaders know they need to adapt quickly, especially as AI-powered creative services become essential in modern design operations. But many don’t quite know how to tap into AI’s full potential.
5 min to read

How to add Superside as a preferred source for better design news

Search is noisy. AI summaries, shifting algorithms and an endless feed make it harder to find work you trust. Preferred sources puts you back in charge. Tell Google which sites matter to you and, when those sites have fresh and relevant coverage, they show up more prominently in Top stories or in a “From your sources” module.
12 min to read

2025’s top 10 generative AI advertising campaign examples

Enterprise brands can't use AI as a quiet behind-the-scenes tool anymore. It’s also no longer a novelty. Many top brands and design agencies now use AI to push the creative envelope and engage target audiences in exciting new ways. AI has opened the door to bold new advertising strategies, as the AI ad creative examples in this article show. But the technology also introduces risks. Without proper human oversight, AI ad campaigns can easily fall flat and lead to lost audience trust.
11 min to read

8 ideas & steps to scale graphic design with custom GPTs

Creative teams everywhere are being asked to deliver more design work in less time, with tighter budgets. It’s therefore no surprise that custom GPTs have become essential tools for graphic designers and other creatives who want to speed up their workflows and create standout work. A GPT, or Generative Pre-trained Transformer, is an artificial intelligence language model trained to understand and generate human-like text. Some systems, like ChatGPT or Gemini, can also work with image-generation or vision models.