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Brand Management

From research and ideation, to design and amplification, we take a holistic look at branding with tips, inspiration, and much more.
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Brand Management
Visual identity tips
Brand Management

How to Craft a Knockout Visual Identity

Natasha Prinsloo
Natasha Prinsloo
|

11 min read

Refreshing a brand, or starting from scratch? We’re sharing our top five tips for creating a visual identity, including examples to help you get started!

Branding package outline and tips
Brand Management

What’s Included in a Branding Package?

Natasha Prinsloo
Natasha Prinsloo
|

11 min read

Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.

Rebranding Strategy Guide for Marketers and Business Leaders
Brand Management

Rebranding Strategy Guide for Marketers and Business Leaders

Cassandra King
Cassandra King
|

9 min read

Rebranding is no easy feat and there's a lot that can go wrong. Follow this step-by-step rebranding strategy to set your company up for success.

The 6-Step Guide On How To Conduct A Brand Audit
Brand Management

The 6-Step Guide On How To Conduct A Brand Audit

Cassandra King
Cassandra King
|

9 min read

Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.

5 Step Brand Development Process from Ideation to Launch
Brand Management

Simple 5 Step Brand Development Process

Cassandra King
Cassandra King
|

11 min read

A brand doesn't happen overnight, that's why brand development is so important. We cover what brand development is with 5 steps on how to implement your own.

Roundup: The Top Nine Rebrands of 2019
Brand Management

Roundup: The Top 9 Rebrands of 2019

Ben Myhre
Ben Myhre
|

11 min read

2019 was a big year for rebrands. From Slack to Sears, a lot of companies took the plunge. See which brands made our list.

Logo Redesign: Superside Reimagines Environmental Organization Logos
Brand Management

Superside Reimagines Environmental Logo Designs

Haley Grant
Haley Grant
|

11 min read

From Sierra Club to the Ocean Conservancy Superside rethinks environmental organization logos. See how these logo redesigns turned out in this post.

The Ultimate Guide To Label Design From The Best Craft Beers
Brand Management

6 of the Coolest Craft Beer Label Designs

Cassandra King
Cassandra King
|

7 min read

Microbreweries are pioneering unique brews and taking label design to a whole new creative level. Check out 6 of the coolest craft beer labels designs!

nternational Coffee Day: The Branding Behind the World’s Top Coffee Companies
Brand Management

International Coffee Day: World’s Top 3 Coffee Brands

Cassandra King
Cassandra King
|

8 min read

In honor of International Coffee Day, discover the branding that keeps these top 3 coffee companies front and center on the world stage.

The Power Of Design In Creating A Strong Event Brand Identity
Brand Management

Event Branding Guide: Tips, Examples & More

Karina Ionescu
Karina Ionescu
|

7 min read

The event industry is on the rise, with conferences leading the charts. Discover the role great design and strong event branding play in creating a conference.

How the Wellness Culture Influences Product Packaging
Brand Management

How the Wellness Culture Influences Product Packaging

Haley Grant
Haley Grant
|

7 min read

The wellness industry is one of the largest and fastest-growing in the world. Discover how this culture has influenced the way brands package their products.

What’s in A Color? These Seven Brands Show the Power of Choosing Right
Brand Management

These 7 Brands Show the Power of Color Branding

Simon Constantine
Simon Constantine
|

9 min read

Why are Coke cans red, Home Depot stores orange, or Tiffany’s boxes blue? We discuss the power of color branding, by example, in this post.

The Good & the Bad of Sustainable Branding
Brand Management

The Good & the Bad of Sustainable Branding

Haley Grant
Haley Grant
|

12 min read

Is a company always as green as it claims? From H&M to Adobe, discover the best and the worst of sustainable branding in an era defined by climate change.

Taylor Swift’s Album Cover Designs
Brand Management

The Evolution of Taylor Swift Album Cover Design

Haley Grant
Haley Grant
|

10 min read

Discover the evolution of Taylor Swift album cover design, and how they are symbolic of her metamorphosis from a young country signer to a mega pop icon.

What You Can Learn from The Best-Selling Package and Label Designs
Brand Management

20+ of the Coolest Packaging Designs

Team Superside
Team Superside
|

9 min read

The secret to effective product packaging? Talented and experienced designers who understand what packages and labels must include. See these 21+ examples!

Top 15 House And EDM Music Festival Visual Identities And What They All Have In Common
Brand Management

Top 15 House and EDM Music Festival Brand Identity Examples

Team Superside
Team Superside
|

14 min read

From attracting more customers, to making a lasting impact, having a powerful music festival brand identity is the key to success. We've got 15 examples!

The Blog of Ice and Fire
Brand Management

Brands of Thrones: A Blog of Ice and Fire

Team Superside
Team Superside
|

13 min read

We decided to take a look at the design and branding of the Great Houses of Westeros from Game of Thrones. We break down the good, the bad, and the ugly.

15 Creative Tools for Book Cover Design
Brand Management

15 Creative Tools for Book Cover Design

Team Superside
Team Superside
|

6 min read

With the rise of e-books and e-readers, book cover design is more important than ever. We compiled a list of 15 tools that can help you DIY your own cover.

10 Things You Can Learn from These Famous Brand Style Guides
Brand Management

10 Things You Can Learn from These Famous Brand Style Guides

Team Superside
Team Superside
|

9 min read

Let’s take a look at 10 current branding trends and brands that are pulling them off well.

Collection of 50 Big Companies that changed their logo in 2018
Brand Management

50 Big Brands that Did a Major Logo Redesign in 2018

Team Superside
Team Superside
|

19 min read

The power of a great logo design is irrefutable. 2018 was a year for shake-ups! We compiled a list of 50 big companies that did a logo redesign. Check them out!

How to Create a Brand Identity: Tips, Tricks & Inspiration
Brand Management

How to Create a Brand Identity: Tips, Tricks & Inspiration

Team Superside
Team Superside
|

14 min read

Creating a brand is no easy feat. That's why we put together this guide that covers everything you need to know about how to create a brand identity.

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Superside is a revolutionary way for businesses to get good design done at scale.
Trusted by scale-ups and enterprise teams, Superside makes design hassle-free for Marketing, Sales, Creative and Product Design teams by combining top designers and project managers from all over the world, with purpose-built technology and the rigour of designops. Since inception, Superside has been a fully remote and distributed company based in Palo Alto, California, with 180+ employees working across 50+ countries and 19 timezones.