Brand Management
From research and ideation, to design and amplification, we take a holistic look at branding with tips, inspiration, and much more.- Brand Management
Brand Marketing: Connecting to Your Audience and Leaving Lasting Impressions
Sofie Koevoets|7 min read
Get the Brand Marketing strategy from Superside that really connects your business with your audience while making a lasting impression.
- Brand Management
What Goes Into an Impressive Brand Strategy (and a Framework to Build One)
Laurella Jose|11 min read
We break down the work that goes into crafting a strong brand strategy and give you a framework to build your own
- Brand Management
How to Create Brand Positioning That Rises Above the Competition
Tyler Wade|7 min read
What is brand positioning? We take you through the process of creating your statement and how to apply it across your marketing touch points.
- Brand Management
How to Design a Knockout Visual Identity
Team Superside|11 min read
Refreshing a brand, or starting from scratch? We’re sharing our top five tips for creating a visual identity, including examples to help you get started!
- Brand Management
The 6-Step Guide On How To Conduct A Brand Audit
Cassandra King|9 min read
Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.
- Brand Management
What’s Included in a Branding Package & What It Costs?
Team Superside|11 min read
Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.
- Brand Management
Rebranding Strategy Guide for Marketers and Business Leaders
Cassandra King|9 min read
Rebranding is no easy feat and there's a lot that can go wrong. Follow this step-by-step rebranding strategy to set your company up for success.
- Brand Management
Simple 5 Step Brand Development Process
Cassandra King|11 min read
A brand doesn't happen overnight, that's why brand development is so important. We cover what brand development is with 5 steps on how to implement your own.
- Brand Management
Roundup: The Top 9 Rebrands of 2019
Ben Myhre|11 min read
2019 was a big year for rebrands. From Slack to Sears, a lot of companies took the plunge. See which brands made our list.
- Brand Management
Superside Reimagines Environmental Logo Designs
Haley Grant|11 min read
From Sierra Club to the Ocean Conservancy Superside rethinks environmental organization logos. See how these logo redesigns turned out in this post.
- Brand Management
6 of the Coolest Craft Beer Label Designs
Cassandra King|7 min read
Microbreweries are pioneering unique brews and taking label design to a whole new creative level. Check out 6 of the coolest craft beer labels designs!
- Brand Management
International Coffee Day: World’s Top 3 Coffee Brands
Cassandra King|8 min read
In honor of International Coffee Day, discover the branding that keeps these top 3 coffee companies front and center on the world stage.
- Brand Management
Event Branding Guide: Tips, Examples & More
Karina Ionescu|7 min read
The event industry is on the rise, with conferences leading the charts. Discover the role great design and strong event branding play in creating a conference.
- Brand Management
How the Wellness Culture Influences Product Packaging
Haley Grant|7 min read
The wellness industry is one of the largest and fastest-growing in the world. Discover how this culture has influenced the way brands package their products.
- Brand Management
25 Questions to Ask When Designing a Logo
Team Superside|2 min read
We put together a quick guide you must go through before you accept your next logo design job. Here are 25 questions to ask when designing a logo.
- Brand Management
These 7 Brands Show the Power of Color Branding
Simon Constantine|9 min read
Why are Coke cans red, Home Depot stores orange, or Tiffany’s boxes blue? We discuss the power of color branding, by example, in this post.
- Brand Management
The Good & the Bad of Sustainable Branding
Haley Grant|12 min read
Is a company always as green as it claims? From H&M to Adobe, discover the best and the worst of sustainable branding in an era defined by climate change.
- Brand Management
The Evolution of Taylor Swift Album Cover Design
Haley Grant|10 min read
Discover the evolution of Taylor Swift album cover design, and how they are symbolic of her metamorphosis from a young country signer to a mega pop icon.
- Brand Management
20+ of the Coolest Packaging Designs
Team Superside|9 min read
The secret to effective product packaging? Talented and experienced designers who understand what packages and labels must include. See these 21+ examples!
- Brand Management
Top 15 House and EDM Music Festival Brand Identity Examples
Team Superside|14 min read
From attracting more customers, to making a lasting impact, having a powerful music festival brand identity is the key to success. We've got 15 examples!
- Brand Management
Brands of Thrones: A Blog of Ice and Fire
Team Superside|13 min read
We decided to take a look at the design and branding of the Great Houses of Westeros from Game of Thrones. We break down the good, the bad, and the ugly.
