Brand Management

Published: March 20. at 3:15 pm

What is a rebrand? What is the best rebranding strategy to follow? In this blog we outline the pros and cons fo rebranding with tips on how to do your own.

Published: February 20. at 5:00 am

A brand audit identifies what you’re doing well, areas for potential improvement and your current position in the market alongside competitors. Here's how to do one that really helps.

Published: February 11. at 3:15 pm

A brand doesn't happen overnight, that's why brand development is so important. In this blog we cover what brand development is, along with 5 steps on how to implement your own.

Published: January 8. at 5:00 pm

2019 was a big year for rebrands. From Slack to Sears, a lot of companies took the plunge. See which brands made our list.

Published: December 9. at 5:00 pm

From Sierra Club to the Ocean Conservancy Superside rethinks environmental organization logos. See how these logo redesigns turned out in this post.

Published: October 2. at 11:45 pm

Microbreweries are pioneering unique brews and taking label design to a whole new level of creativity. Check out the most creative craft beer labels and Superside’s own take on them.

Published: September 30. at 2:00 am

In honor of International Coffee Day, discover the branding that keeps these top coffee companies front and center on the world stage.

Published: September 9. at 5:00 pm

The event industry is on the rise, with conferences leading the charts. Discover the role great design and a strong event brand identity play. in creating a marketing or tech conference.

Published: September 2. at 5:00 pm

The wellness industry is one of the largest and fastest-growing industries in the world. Discover how this industry has influenced the way brands package their products.

Published: July 28. at 5:00 pm

Why are Coke cans red, Home Depot stores orange, or Tiffany’s boxes blue? And what do those colors say about a brand? We’ve got the answers.

Published: July 23. at 5:00 pm

Is a company always as green as it claims? Discover the best and the worst of sustainable branding in an era defined by climate change.

Published: June 5. at 5:00 pm

With Taylor Swift’s seventh album on the horizon, discover how Swift’s album cover designs are symbolic of her metamorphosis from a young aspiring country singer to one of the most influential pop culture icons.

Published: May 27. at 8:50 am

Consumers and companies alike experience the effect that good product packaging can have on a regular basis. The secret to effective product packing? Talented and experienced designers who understand the key factors that packages and labels must include.

Published: May 14. at 6:00 pm

Music festivals are one of the most amazing ways to bring people together. The epic lineups, awesome beats, like-minded people, and atmosphere are what it’s all about. But when you’re a designer going to a music festival, your trained eye will also observe things like compelling branding, original design elements, and bright colors. Having a powerful brand identity and showcasing a cohesive image can make a lasting impact.

Published: April 14. at 5:00 pm

With the premiere of the final season of Game of Thrones in action, we decided to take a look at the design and branding of the Great Houses of Westeros. We’ll break down the good, the bad, and the ugly of each house.

Published: April 2. at 3:00 am

With the rise of e-books and e-readers, book covers are more important than ever. Here’s a list of 15 tools that can help you DIY your own book cover:

Published: March 15. at 2:00 am

Let’s take a look at 10 current branding trends and brands that are pulling them off well.

Published: February 7. at 2:00 am

Sometimes the logo change is shocking to the public and draws much-desired brand attention, and sometimes, the change is subtle, but purposeful. 2018 was a year for shake-ups, and we’ve compiled a collection of 50 big companies that changed their logo. Check them out here.

Published: December 13. at 2:00 am

Creating a brand identity is an intimate process that entails understanding your company’s values and outward image. You can learn how to create a strong brand that will stick in consumers’ minds by understanding how top brands did it.

Published: August 30. at 3:00 am

We have scraped the internet to come up with these 150+ logo designs that are all award winning and will help you get inspired for your next project.

Published: August 14. at 3:00 am

Here's a quick guide you must go through before you accept your next logo design job. These 25 questions will make your job much easier & your client happier.