7 min read
Get the Brand Marketing strategy from Superside that really connects your business with your audience while making a lasting impression.
11 min read
We break down the work that goes into crafting a strong brand strategy and give you a framework to build your own
7 min read
What is brand positioning? We take you through the process of creating your statement and how to apply it across your marketing touch points.
11 min read
Refreshing a brand, or starting from scratch? We’re sharing our top five tips for creating a visual identity, including examples to help you get started!
9 min read
Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.
11 min read
Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.
9 min read
Rebranding is no easy feat and there's a lot that can go wrong. Follow this step-by-step rebranding strategy to set your company up for success.
11 min read
A brand doesn't happen overnight, that's why brand development is so important. We cover what brand development is with 5 steps on how to implement your own.
11 min read
2019 was a big year for rebrands. From Slack to Sears, a lot of companies took the plunge. See which brands made our list.
11 min read
From Sierra Club to the Ocean Conservancy Superside rethinks environmental organization logos. See how these logo redesigns turned out in this post.
7 min read
Microbreweries are pioneering unique brews and taking label design to a whole new creative level. Check out 6 of the coolest craft beer labels designs!
8 min read
In honor of International Coffee Day, discover the branding that keeps these top 3 coffee companies front and center on the world stage.
7 min read
The event industry is on the rise, with conferences leading the charts. Discover the role great design and strong event branding play in creating a conference.
7 min read
The wellness industry is one of the largest and fastest-growing in the world. Discover how this culture has influenced the way brands package their products.
2 min read
We put together a quick guide you must go through before you accept your next logo design job. Here are 25 questions to ask when designing a logo.
9 min read
Why are Coke cans red, Home Depot stores orange, or Tiffany’s boxes blue? We discuss the power of color branding, by example, in this post.
12 min read
Is a company always as green as it claims? From H&M to Adobe, discover the best and the worst of sustainable branding in an era defined by climate change.
10 min read
Discover the evolution of Taylor Swift album cover design, and how they are symbolic of her metamorphosis from a young country signer to a mega pop icon.
9 min read
The secret to effective product packaging? Talented and experienced designers who understand what packages and labels must include. See these 21+ examples!
14 min read
From attracting more customers, to making a lasting impact, having a powerful music festival brand identity is the key to success. We've got 15 examples!
13 min read
We decided to take a look at the design and branding of the Great Houses of Westeros from Game of Thrones. We break down the good, the bad, and the ugly.