Brand Management
From research and ideation, to design and amplification, we take a holistic look at branding with tips, inspiration, and much more.
How to Design a Knockout Visual Identity
11 min read
Refreshing a brand, or starting from scratch? We’re sharing our top five tips for creating a visual identity, including examples to help you get started!
What’s Included in a Branding Package & What It Costs?
11 min read
Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.
Rebranding Strategy Guide for Marketers and Business Leaders
9 min read
Rebranding is no easy feat and there's a lot that can go wrong. Follow this step-by-step rebranding strategy to set your company up for success.
The 6-Step Guide On How To Conduct A Brand Audit
9 min read
Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.
Simple 5 Step Brand Development Process
11 min read
A brand doesn't happen overnight, that's why brand development is so important. We cover what brand development is with 5 steps on how to implement your own.
Roundup: The Top 9 Rebrands of 2019
11 min read
2019 was a big year for rebrands. From Slack to Sears, a lot of companies took the plunge. See which brands made our list.
Superside Reimagines Environmental Logo Designs
11 min read
From Sierra Club to the Ocean Conservancy Superside rethinks environmental organization logos. See how these logo redesigns turned out in this post.
6 of the Coolest Craft Beer Label Designs
7 min read
Microbreweries are pioneering unique brews and taking label design to a whole new creative level. Check out 6 of the coolest craft beer labels designs!
International Coffee Day: World’s Top 3 Coffee Brands
8 min read
In honor of International Coffee Day, discover the branding that keeps these top 3 coffee companies front and center on the world stage.
Event Branding Guide: Tips, Examples & More
7 min read
The event industry is on the rise, with conferences leading the charts. Discover the role great design and strong event branding play in creating a conference.
How the Wellness Culture Influences Product Packaging
7 min read
The wellness industry is one of the largest and fastest-growing in the world. Discover how this culture has influenced the way brands package their products.
25 Questions to Ask When Designing a Logo
2 min read
We put together a quick guide you must go through before you accept your next logo design job. Here are 25 questions to ask when designing a logo.
These 7 Brands Show the Power of Color Branding
9 min read
Why are Coke cans red, Home Depot stores orange, or Tiffany’s boxes blue? We discuss the power of color branding, by example, in this post.
The Good & the Bad of Sustainable Branding
12 min read
Is a company always as green as it claims? From H&M to Adobe, discover the best and the worst of sustainable branding in an era defined by climate change.
The Evolution of Taylor Swift Album Cover Design
10 min read
Discover the evolution of Taylor Swift album cover design, and how they are symbolic of her metamorphosis from a young country signer to a mega pop icon.
20+ of the Coolest Packaging Designs
9 min read
The secret to effective product packaging? Talented and experienced designers who understand what packages and labels must include. See these 21+ examples!
Top 15 House and EDM Music Festival Brand Identity Examples
14 min read
From attracting more customers, to making a lasting impact, having a powerful music festival brand identity is the key to success. We've got 15 examples!
Brands of Thrones: A Blog of Ice and Fire
13 min read
We decided to take a look at the design and branding of the Great Houses of Westeros from Game of Thrones. We break down the good, the bad, and the ugly.
15 Creative Tools for Book Cover Design
6 min read
With the rise of e-books and e-readers, book cover design is more important than ever. We compiled a list of 15 tools that can help you DIY your own cover.
10 Things You Can Learn from These Famous Brand Style Guides
9 min read
Let’s take a look at 10 current branding trends and brands that are pulling them off well.
50 Big Brands that Did a Major Logo Redesign in 2018
19 min read
The power of a great logo design is irrefutable. 2018 was a year for shake-ups! We compiled a list of 50 big companies that did a logo redesign. Check them out!