Brand Management

11 min read

Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.

9 min read

Rebranding is no easy feat and there's a lot that can go wrong. Follow this step-by-step rebranding strategy to set your company up for success.

9 min read

Learn about how to conduct your own brand audit with this simple 6-step process. We also outline the benefits of performing an audit on your brand with tips.

11 min read

A brand doesn't happen overnight, that's why brand development is so important. We cover what brand development is with 5 steps on how to implement your own.

11 min read

2019 was a big year for rebrands. From Slack to Sears, a lot of companies took the plunge. See which brands made our list.

11 min read

From Sierra Club to the Ocean Conservancy Superside rethinks environmental organization logos. See how these logo redesigns turned out in this post.

7 min read

Microbreweries are pioneering unique brews and taking label design to a whole new creative level. Check out 6 of the coolest craft beer labels designs!

8 min read

In honor of International Coffee Day, discover the branding that keeps these top 3 coffee companies front and center on the world stage.

7 min read

The event industry is on the rise, with conferences leading the charts. Discover the role great design and strong event branding play in creating a conference.

7 min read

The wellness industry is one of the largest and fastest-growing in the world. Discover how this culture has influenced the way brands package their products.

9 min read

Why are Coke cans red, Home Depot stores orange, or Tiffany’s boxes blue? We discuss the power of color branding, by example, in this post.

12 min read

Is a company always as green as it claims? From H&M to Adobe, discover the best and the worst of sustainable branding in an era defined by climate change.

10 min read

Discover the evolution of Taylor Swift album cover design, and how they are symbolic of her metamorphosis from a young country signer to a mega pop icon.

9 min read

The secret to effective product packaging? Talented and experienced designers who understand what packages and labels must include. See these 21+ examples!

14 min read

From attracting more customers, to making a lasting impact, having a powerful music festival brand identity is the key to success. We've got 15 examples!

13 min read

We decided to take a look at the design and branding of the Great Houses of Westeros from Game of Thrones. We break down the good, the bad, and the ugly.

6 min read

With the rise of e-books and e-readers, book cover design is more important than ever. We compiled a list of 15 tools that can help you DIY your own cover.

9 min read

Let’s take a look at 10 current branding trends and brands that are pulling them off well.

19 min read

The power of a great logo design is irrefutable. 2018 was a year for shake-ups! We compiled a list of 50 big companies that did a logo redesign. Check them out!

14 min read

Creating a brand is no easy feat. That's why we put together this guide that covers everything you need to know about how to create a brand identity.

11 min read

It's time for some logo design inspiration! We scraped the internet to come up with these 150+ award winning logo designs.