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AI-Powered Creative

6 min to read

5 insights from Shift: The Creative AI Summit

AI is moving fast. New tools are launching every week, workflows are changing overnight and creating content has never been easier. But if there was one thing creative leaders agreed on at Shift: The Creative AI Summit, it's that the conversation has moved beyond the tools themselves.

The Best AI-Powered Design Platforms for Creative Teams (2026)

An AI-powered design platform combines generative AI, design tools and workflow automation to help marketing teams produce more consistent assets faster. Over the past few years, the category has moved quickly as product teams reimagined how to build AI into existing design software. Adobe rebuilt Creative Cloud around Adobe Firefly. Canva expanded Magic Studio into an AI-powered creative suite. Figma AI introduced design-system intelligence, smart layout organization and AI-assisted workflows for product and interface teams.

How to Give AI Your Brand Guidelines So It Actually Follows Them

Almost every enterprise marketing team is wrestling with the same problem. They have a 60-page brand guidelines PDF nobody actually reads, and a generative AI tool the team uses every week. The output looks fine in isolation. Across hundreds of assets, it does not look like the brand. The colors are roughly right. The tone is in the neighborhood. The visual style is close. None of it is theirs.
7 Creative Automation Tools and What to Do When They’re Not Enough

7 Creative Automation Tools and What to Do When They’re Not Enough

Creative demand keeps growing. More content, faster production cycles, deeper personalization and constant pressure to perform across every channel. No wonder 4 in 5 creative teams operate at or beyond capacity, and 7 in 10 leaders report burnout. Creative automation tools are built to help teams do more with the resources they have. But finding the right solution is not always straightforward.