97% of creative leaders say the role of the creative professional will look fundamentally different in 5 years. But what comes next? This report is our prediction for what’s coming and how to be ready for it. Built on original research from 211 enterprise creative and marketing leaders.
The data that made us write this
We surveyed creatives at enterprise companies (500+ employees) to see what trends they’re noticing. Here’s a taste of what we learned:
saw their expected output increase in the last year
%
predict AI will be the single biggest force reshaping work
%
say strategic thinking will be more valuable as AI grows
in 10
Change is natural: Where does the creative industry see itself in five years?
Creative work is changing faster than most teams are prepared for.
This report maps what's coming, what it means for your role, and what the strongest creative leaders are already doing about it. Inside are insights about:
- Why taste is becoming your team’s most valuable skill
- What AI will take over in the next five years, and what stays human
- Why the traditional team hierarchy is collapsing, and what replaces it
- Why team culture will matter just as much as technology
Deeper perspectives from leaders on the frontlines
James Hurst
VP Global Executive Creative Director
Alyssa Boisson
Executive Creative Director
Jessica Rosenberg
Head of Brand
Insights to make your creative team future-proof
No spam, just data-backed predictions on where creative work is heading. Drop your details and get access to all the insights that could give your creative team the advantage.