Meet the leaders
winning with AI
In this virtual summit, we’ll explore how AI is reshaping marketing teams, workflows and creative operations.
At the center of it all: how marketing leaders are moving beyond experimentation to build AI-ready organizations that work smarter, move faster and drive better results. Please join us.
Learn from the brands doing it best
the lineup
Our speakers
Shift summit schedule
What went down
Five sessions packed with practical lessons from leaders at Canva, Microsoft, Figma, Bitly, 8x8 and Superside. From building AI-ready teams to rethinking performance creative and the marketing operating model, here’s what we covered at SHIFT.
11 AM ET Keynote
The Marketing Org Has Changed. Have You?
The creative workload has increased for 92% of marketing teams. AI was supposed to help, but for most, it simply hasn't yet. This opening session sets the stakes: the leaders pulling ahead aren't the ones who adopted the most AI tools — they're the ones rethinking how work gets done.
Billy Jones , Superside
11:20 AM ET Panel
How Marketing Leaders Are Actually Building AI-Ready Teams
65% of marketing leaders are under pressure from leadership to accelerate AI adoption. In this panel, we'll be looking at the big decisions: how to structure teams, where to invest, what it means to govern AI use, how to maintain brand consistency and how to bring your org along on the journey.
Andrew Forbes , Figma
Carol Hutchinson , Microsoft
Kae Neskovic , Superside
Tara Robertson , Bitly
12:10 PM ET Presentation
How Performance Teams Can Rebuild Their Ad Creative Pipelines Using AI
Is it possible that AI production will be the performance marketer's greatest competitive advantage in the next three years? 58% of marketing leaders say yes! In this session, hear how one team rebuilt its creative pipeline with AI, what worked, what failed, and what others can learn from it.
Brittany Lindquist , 8x8
Soumya Ramakrishnan , Superside
12:50 PM ET Live workflow demo
What's Next For AI Marketing Workflows
AI's future is all about better systems. Join this live demo to see what's possible with today's tools, where they still fall short and how Superside is building a connected AI workflow with a new solution for modern marketing teams.
Robert Larson , Superside
Billy Jones , Superside
1:30 PM ET Fireside chat
The Marketing Leader's Playbook
Where do you go from here? You've met the leaders winning with AI. The last session is about joining them — a clear-eyed take on the 2027 calls that matter and how to lead teams through a transformation that isn't finished yet.
Meghan Gendelman , Canva
Nina Arshagouni , Superside