Thursday, September 3 · Starting 11 AM ET · Virtual
Meet the leaders
winning with AI
In this virtual summit, we’ll explore how AI is reshaping marketing teams, workflows, and creative operations.
At the center of it all: how marketing leaders are moving beyond experimentation to build AI-ready organizations that work smarter, move faster and drive better results. Please join us.
Learn from the brands doing it best
Shift summit schedule
What’s on the agenda
Are you ready for three hours of insights, demos, and live conversations? Hear from leading marketers as they unpack how AI is changing the way marketing teams operate, from building AI-ready teams and workflows to rethinking how work gets done.
Keynote
The Marketing Org Has Changed. Have You?
The volume of creative work has increased for 92% of marketing teams. AI is supposed to fix it, but it hasn't yet. This opening session sets the stakes: the marketing leaders pulling ahead aren't the ones who adopted the most AI tools. They're the ones who rebuilt their marketing org around them.
Hannah Mans , Superside
Panel
How Marketing Leaders Are Actually Building AI-Ready Teams
65% of marketing leaders are under pressure from leadership to accelerate AI adoption. This panel covers the actual decisions: how to structure teams, where to invest, how to govern AI use, how to maintain brand consistency and bring the organization along.
Andrew Forbes , Figma
Carol Hutchinson , Microsoft
Tara Robertson , Bitly
Presentation
How Performance Teams Have Rebuilt Their Ad Pipelines Using AI
Performance gains start with smarter creative workflows. Hear how marketing leaders rebuilt their creative pipelines with AI, what worked, what failed, and what they'd do differently.
Brittany Lindquist , 8x8
Demonstration
What's Next for AI Marketing Workflows
AI's future is all about better systems. See what's possible with today's tools, where they fall short, and how Superside is building a connected AI workflow with a new solution for modern marketing teams.
Robert Larson , Superside
Fireside chat
The Marketing Leaders 12-Month Playbook
Where do you go from here? This closing session gives marketing leaders a clear, grounded perspective on what to prioritize in 2027. Not tools but decisions. What to build, what to outsource, what to stop doing, and how to lead a team through a transformation that isn't finished yet.
Joshua Roscoe , Superside
Valentina Culatti , Snapchat
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