10 top global SaaS video production companies in 2025
Video is now an indispensable tool for achieving success in enterprise marketing. But where to begin? We explore essential factors for choosing a SaaS video production studio, the types of videos that work and a list of the world’s top video production companies—plus, winning examples!
If you’re operating in the SaaS world, strategic creative video content can take your marketing efforts to skyrocket success.
97% of marketers believe visual content, like explainer videos, helps target audiences better understand their brand’s offering. This is why almost 82% of consumers say brand videos convinced them to make a purchase. Top videos power brand awareness, educate customers and boost conversion rates.
Creating a persuasive SaaS marketing video strategy can take lots of time and energy, though. It involves concept development, storyboarding, scripting, editing, publishing and distribution, which for most in-house teams is very difficult to tackle without a reliable creative partner.
Fortunately, there’s a practical solution: Supporting your video production with a top-rated SaaS design agency frees up your in-house team to focus on their core strengths.
Superside makes complex SaaS solutions clear, compelling and relevant. People care about what the software solves, and that’s where we start.
Need to make your video ideas come to life?
We’ll explore our offering shortly. But first, let’s consider the features to look for in your search for a quality SaaS video production company.
Features a SaaS video production company should have
The world’s top SaaS B2B video production companies all share the following characteristics:
1. Scalability and customization
How did Antler prepare its amazing, global rebranding campaign in just 3 months?
Their teams used Superside to scale branding and creative video production.
A skilled SaaS video production team provides scalable solutions that can grow with your business.
Whether you need a single SaaS explainer video or a complete video series as part of your content marketing strategy, the video company should be able to adapt to different formats, budgets and distribution channels to deliver standout work.
2. Technical expertise
Strong technical expertise (e.g., in animation, live-action production or motion graphics) is crucial for crafting engaging, professional SaaS videos that effectively communicate complex concepts and drive user engagement.
At Superside, one of our core strengths is simplifying complexity—especially when it comes to SaaS products. We take features that might feel technical and translate them into real-world scenarios that show how the product solves a problem for the end-user.
That user-first perspective helps in making the message more engaging. Also, a good SaaS video production studio always stays updated on corporate video trends.
3. Integration of AI and automation
Today’s top video production companies can blend human and AI skills to deliver compelling SaaS videos fast.
AI tools can simplify video production and boost personalization, which, in turn, can deliver higher engagement metrics. The integration of AI-powered custom models to generate on-brand assets is a key example of scaled production that can work for video and more assets that require iterations and consistent production time.
With Superside, you can reduce both.
Other key features like AI-generated transcripts, automated editing, AI avatar development, personalized thumbnails or recommendations can save time and make your videos more effective.
4. Proven track record
Choose a video production company with a proven track record of working with enterprise-level SaaS clients and a solid video production process.
Review the company’s portfolio, case studies, reviews and customer testimonials to assess its reliability and industry expertise.
Our work with the cybersecurity multinational company, Palo Alto Networks, gained further recognition from their Global Social Lead, Jacqui Morgan.
5. Collaborative approach
Clear communication and a willingness to collaborate are essential for a successful video project.
Your chosen SaaS video production studio should ideally act as an extension of your in-house teams. This means prioritizing feedback and refining concepts in close collaboration is essential for a good project to come out.
When a company values your input and is transparent, it creates a productive partnership that could lead to a better outcome.
6. Post-production support and analytics
Any potential video partner should provide video editing services that include sound design, special effects and color correction. Localization is also essential for maximizing the impact of your videos across regions.
Whether it’s motion graphics, UI mockups or metaphor-driven storytelling, they’re designed to clarify and engage—not just decorate. And the pacing, tone and structure? All carefully crafted to hold attention and drive retention.
Good SaaS video agencies also monitor creative performance for better results, too. Our creative analytics tool, Superads, is incredibly valuable here. It analyzes engagement, provides actionable insights and helps you optimize your creative assets to improve conversions without costing you a cent.
Best 10 global SaaS video production companies in 2025
Ready to choose the best SaaS video production company for your brand? Any of the following have strong partner potential.
1. Superside
Services offered:
- Video production
- Explainer videos
- Product showcasing videos
- Testimonial videos
- Animation/motion design
- AI-enhanced design and video
- Character development
Superside’s video services are ideal for fast-growing SaaS companies needing high-quality content quickly and at scale.
We have a solid track record of creating impactful brand videos for major companies. Our premium animation and motion graphic expertise significantly elevated fintech company Marqeta’s brand image.
Our extensive video production experience also spans SaaS and tech companies. We specialize in creating impactful storytelling content that effectively communicates, engages and converts audiences.
During Palo Alto Networks’ Precision AI launch, Superside supported the company’s launch strategy, developing videos, blogs and press releases, garnering significant attention and engagement.
The partnership allowed Palo Alto Networks to break free from traditional B2B norms, all while injecting creativity into cybersecurity storytelling and achieving a more dynamic and engaging social media presence.
This can happen for your SaaS, too.
At Superside, we specialize in delivering standout creative for large-scale enterprise businesses. We have years of video production experience and can provide many other design services as our creative team becomes part of yours.
- Based in: Globally distributed in America, Europe, Africa, Oceania and Asia
- Best for: Mid-market companies, fast-growing businesses and enterprises.
- Pricing: Starts at $10,000 per month, with flexibility for enterprises based on business needs.
Custom video production at scale
Superside covers all video needs—whether you're telling
your brand story, launching a product or running ads.
Discover how we can help you scale.
2. Vidico
(Source: Vidico)
Services offered:
- Animation
- Illustration
- Live-action
- Filming
- Short-form videos
- Education and infotainment
- Creative and design
Based in: Melbourne and Sydney, Australia, with offices in New York City, New York; Dubai, United Arab Emirates and Singapore.
Vidico creates engaging videos that simplify complex ideas and drive business growth. They’ve done interesting work for major brands such as TikTok, Spotify, Square and Sony.
Cascade used Vidico to produce an engaging brand video highlighting the strategy software’s lighter side. Within a week, the video gained over 70,000 views and Cascade doubled its subscribers.
The agency also produced SaaS videos to support the launch of Vimeo’s refreshed Enterprise website.
Best for: Tech enterprises seeking engaging SaaS product explainers that clarify complex concepts.
Pricing: On request.
3. Thinkmojo
(Source: Thinkmojo)
Services offered:
- Video strategy
- Animation
- Motion design
- Video production
- Brand motion
- Brand videos
- SaaS product videos
- Customer testimonials
- Onboarding videos
- Viewer experience
Based in: San Francisco, California and Montreal, Canada, with creatives around the world.
Thinkmojo collaborates with various businesses, from tech start-ups to Fortune 500 companies, to clearly and innovatively communicate the value of their ideas, products and technologies.
The agency created a self-service video guide for Zendesk to boost user engagement and retention. They also produced UI product videos highlighting the benefits of specific Slack features, aiming to boost user engagement.
Best for: Software companies aiming to enhance user experience through engaging videos.
Pricing: On request.
4. Synthesia
(Source: Synthesia)
Services offered:
- Learning and development videos
- Business operations video templates
- Sales enablement videos
- Knowledge management videos
- SaaS product videos
- IT and cybersecurity videos
Based in: London, England
Synthesia promotes a “video-first world” and aims to help anyone create video using AI, without requiring expensive equipment. The firm’s goal is to save businesses time and money.
This team collaborates with major companies such as Reuters, Amazon and the BBC. They’ve also partnered with Zoom to create AI-driven sales training videos, increasing scale by 90%.
Synthesia also helped Electrolux train 15,000 people in more than 30 languages throughout Europe.
Best for: Software companies seeking scalable, personalized video using AI technology.
Pricing: Ranging from a free plan to enterprise pricing on demand.
5. Demo Duck
(Source: Demo Duck)
Services offered:
- Explainer videos
- Educational videos
- Commercial video
- Customer testimonials
- Branded video
- Company stories
- Video series
- Internal communications videos
- Social media video
Based in: Chicago, Illinois, United States
Demo Duck produces custom animated and live-action videos that combine creativity with strategic messaging to engage audiences effectively.
This video production company serves various sectors and company types, including enterprises, non-profits, educational institutions, corporations and healthcare companies.
This team partnered with Netflix to create 3D tutorial animation videos that guide customers through the entire process of using the platform. Additionally, they developed an animated explainer video for BitDefender, a major cybersecurity company.
Best for: Software brands looking for a wide range of animated videos.
Pricing: On request.
6. MotionCue
(Source: MotionCue)
Services offered:
- Explainer videos
- Promotional videos
- Motion graphics
- Whiteboard animation
- Training videos
- 2D and 3D animated videos
- Live action videos
- Mobile app videos
- Social media videos
Based in: New York City, New York, United States
MotionCue assists brands in developing effective marketing strategies and video content to reach their business goals, offering guidance in style, voice, strategy and distribution.
The agency has produced promotional SaaS videos for major customers like Loom, Microsoft Edge and Magai. It also worked on promotional content for Tylenol and Johnson & Johnson.
Best for: Software businesses looking for brand-building animations.
Pricing: On request.
7. Explainify
(Source: Explainify)
Services offered:
- Explainer videos
- App videos
- SaaS product videos
- Marketing videos
- Sales videos
- Landing page videos
- PR videos
- Brand videos
Based in: Fayetteville, Arkansas, United States
Explainify produces animated videos that simplify complex B2B concepts into clear narratives, helping viewers achieve quick “a-ha” moments. The agency emphasizes tailored storytelling, focuses on a high ROI and offers a 100% satisfaction guarantee.
The company has created engaging product videos for iPromote that effectively educate viewers and drive conversions. It also created a concise explainer video for 4logik, highlighting customer pain points and solutions, and effectively showcasing the brand to potential customers.
Best for: Software brands looking for succinct animated videos that build narratives from SaaS products or features.
Pricing: On request.
8. Zelios
(Source: Zelios)
Services offered:
- Explainer videos
- Walkthrough videos
- App videos
- Showreel
- Live-action videos
- Brand videos
- Tutorial videos
- Demo videos
- Video marketing
- Video ads and commercials
Based in: Ukraine
Zelios collaborates with SaaS, AI, Web3 and deep-tech companies to produce engaging videos that inform and drive conversions.
For Helio, a cryptocurrency checkout solution, Zelios tackled complex industry challenges without using voice-over, relying solely on visual storytelling. The final video outcome enhanced brand visibility across platforms, resulting in Helio securing an additional $3.3 million in funding.
Best for: Software brands looking for flexible packages for affordable video content.
Pricing: Packages range from $5,900 to $10,900. Individual videos are priced separately.
9. Pixel Bakery
(Source: Pixel Bakery)
Services offered:
- Animation and motion design
- Commercial video production
- Animated explainer videos
- Product photography
- Motion mixer
- Creative concepting and strategy
- Emerging media
- Social media video content
Based in: Lincoln, Nebraska, United States
Pixel Bakery creates immersive motion content for brands, focusing on three key elements: Tempting options, freshness and a personal touch.
Explainer videos are this studio’s strong suit. They produced a clear, engaging SaaS explainer video showcasing the benefits of Firework, a video commerce platform.
They also produced a touching explainer for SocialEyez, which helps parents and children safely navigate social media.
Best for: Software brands looking for immersive, motion-centric content across various media and marketing campaigns.
Pricing: On request.
10. Blue Carrot
(Source: Blue Carrot)
Services offered:
- Explainer videos
- Promo videos
- Corporate videos
- Cartoons
- 2D and 3D animation videos
- Whiteboard animation
- eLearning videos
- Instructional design
Based in: Denver, Colorado, United States
This full-service agency specializes in educational content and explainer videos. With over 300 global clients, including top universities and Fortune 500 companies, this team handles projects of all sizes.
Notably, Blue Carrot created an explainer video for Yassi, an automotive solutions platform, and partnered with BookingKit, a German SaaS platform, to showcase its value for tour and activity providers.
Best for: Brands looking for engaging explainer videos and product demos.
Pricing: On request.
What is the best video content for SaaS companies?
Now that you know what to look for in a SaaS B2B video production company, let’s review the top types of videos commonly outsourced by SaaS brands:
SaaS product demo videos
These visual stories typically showcase the SaaS product’s value proposition, highlighting the customer benefits—how the product solves real problems, streamlines workflows and makes a tangible impact on the end-user.
Product demo videos play a huge role in explaining what a SaaS can do. But more importantly, we go beyond just listing out features. The focus is always on the value.
We enhanced branding and created animated videos for OPA!, using enticing visuals, fonts, colors and camera angles to breathe new life into their marketing materials.
Explainer videos
Similar to the product demo videos, a SaaS explainer video highlights the product’s features and benefits, educating target customers on how to use them.
Breaking complex functionality into bite-sized segments with clear, straightforward narration helps keep the viewer engaged while still delivering substance.
This type of video is a powerful tool for simplifying complex ideas, which builds trust and demonstrates the product’s value in solving customer pain points.
The team at Superside has earned its stripes in this department. We’ve developed explainer videos for various clients across several industries.
We collaborated with Bolt, an eCommerce checkout company, to create an animated video highlighting their fast, straightforward checkout process.
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Onboarding videos
Onboarding videos typically guide new users through a SaaS product’s features, helping them understand how to put the software to good use. Olga emphasizes something that has happened to many SaaS doing video marketing: Messaging can easily become overloaded with jargon.
Features are important, but without context, they’re just bullet points. We turn them into a narrative—what they enable, why they matter and how they fit into the bigger picture.
We strip it down to what’s essential, using clear, human language.
A well-crafted onboarding video can reduce frustration and build long-term brand loyalty.
User-generated content (UGC) videos
Part of our amazing work with Best Ugly's Imperfect Foods. This UGC influencer video performed so well on social media channels that it was adapted to television.
User-generated content (UGC) videos are created by customers who share their authentic experiences with a SaaS product. These videos serve as powerful testimonials, offering prospective clients genuine insights into the product's real-world applications and benefits.
Promo videos
Promo videos are designed to generate excitement about new product launches or features (think Apple’s iconic iPhone promos). When executed well, these videos create interest, highlight unique selling points and help generate new leads.
For example, Salesloft partnered with Superside to produce captivating videos for a major annual sales convention. Through cinematic storytelling, we elevated their brand presence, helping them to capture the attention of a diverse, tech-savvy audience.
Customer testimonials
Testimonial videos featured by customers build everlasting trust with potential prospects and cement brand reputation like nothing else. They showcase real experiences with your SaaS product, helping you to establish credibility.
And visuals are just as intentional in here, and in all SaaS videos.
This Google Ads testimonial video from the creators of Chuckling Goat products in Wales highlights the sway of this type of content for businesses.
Case studies
Case study videos are a great way to show how your SaaS product works and are especially effective in the middle and bottom stages of the sales funnel. They showcase how real-world customers have benefited, which makes them strong engagement and conversion tools to potential end-users.
A strong narrative creates flow, guiding the audience through friction (a problem) to resolution (your solution). It transforms raw information into something engaging and meaningful.
As the Canva case study example shows, the goal of SaaS videos isn't just to explain a solution, but to showcase how it integrates into the users' lives to make them easier... And sweeter. The idea is to make it stick, and storytelling is essential for this.
Superside: Your ideal SaaS video production partner
In 2025, video plays a vital role in any successful full-funnel marketing strategy. To guarantee a high ROI, choose a SaaS video production studio with the right technical expertise, industry experience and AI-enhanced workflows to help you achieve your marketing goals.
Superside’s data-driven approach can help you drive creative performance across your SaaS video production efforts, while our creatives will ensure a seamless, delightful production experience from start to finish.
Let’s get rolling!
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FAQs
Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
Olga is a Creative Leader of Video Services at Superside. Olga cut her teeth in broadcast TV and never lost her love for a well-timed cut—or a well-placed curveball. With over a decade of experience, she leads professional video projects that look sharp, feel real and occasionally derail the group chat (in a good way).
Sharmaine Arissa is a Creative Project Manager at Superside, where she turns chaos into clean timelines and big ideas into beautiful executions. She’s led branding and campaign work for global SaaS clients, all while keeping decks polished, Slack threads civil, and deadlines miraculously met. Her secret weapon? Equal parts strategy, caffeine, and color-coded trackers.
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