Olga is a Creative Leader of Video Services at Superside. Olga cut her teeth in broadcast TV and never lost her love for a well-timed cut—or a well-placed curveball. With over a decade of experience, she leads professional video projects that look sharp, feel real and occasionally derail the group chat (in a good way).
If you’re operating in the SaaS world, strategic creative video content can take your marketing efforts to skyrocket success.
97% of marketers believe visual content, like explainer videos, helps target audiences better understand their brand’s offering. This is why almost 82% of consumers say brand videos convinced them to make a purchase. Top videos power brand awareness, educate customers and boost conversion rates.
Video accounts for 82% of all today’s internet traffic, and it won’t go down anytime soon. With 78% of people watching videos weekly and 55% daily, it’s obvious that video has become the world’s preferred media format.
It’s no wonder—video captures attention instantly and effectively tells stories, with viewers retaining 95% of a video’s message compared to just 10% from text.
