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Kins

We spoke to Paul Worrell, Growth Manager at Kins, a physical therapy company, about his team's approach to design. This case study walks through how he builds brand trust and empowers his team, all while increasing ad CTR ⁠by 200% and website conversion by over 40%—all with smart design. Check out how Kins is maximizing its momentum on their way to changing the way we recover.

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How Kins' 1-¼ person marketing team improves conversion rates without an in-house design team

We spoke to Paul Worrell, Growth Manager at Kins, a physical therapy company , about his team's approach to design. This case study walks through how he builds brand trust and empowers his team, all while increasing ad CTR ⁠by 200% and website conversion by over 40%—all with smart design. Check out how Kins is maximizing its momentum on their way to changing the way we recover.

How Kins' 1-¼ Person Marketing Team Improves Conversion Rates Without an In-House Design Team

Packt

With no scope to hire a creative director, Packt turned to Superside to refresh their brand and establish the right processes to grow a sustainable brand.

How Packt Built a Brand Prioritizing Consistency and Endurance

We spoke to Oliver Huggins, Product Director at Packt, about how his team uses their fully-stacked Superside design team to develop design frameworks and templates that streamline on-brand, high-quality design and how it all started with the right brand refresh. From inconsistencies across their marketing channels that led to customer confusion and sometimes mistrust, Packt was able to take a step back and future-proof their brand to move in lock step with company growth.

How Packt Built a Brand That Prioritizes Consistency and Endurance Without a Brand Director

Imperfect Foods

The Growth Team at Imperfect Foods knew what was working. But to execute against their goals with no creative capacity, they needed a design team of their own.

What Happens When A Growth Team Gets Their Own Design Team?

With the pandemic-fuelled shift to online grocery shopping, Imperfect Foods—the grocery delivery service fighting food waste—was busier than ever. When the Growth Team started experiencing design bottlenecks with their ongoing needs to fulfill their paid media strategy, they began looking for an outsourced design solution. Not only did bringing on Superside untangle the flow of creative assets and ease the burden on their internal design team, but other departments started using Superside as a trusted partner to access more design skills and capacity. 


What Happens When a Savvy Growth Team Gets Their Own Design Team?

Amazon

Amazon Home's creative ops team partnered with Superside to cut their workload in half, allowing them to focus on creating the best visual work they can.

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How Amazon Delivers Creative Faster With Superside

Keeping pace with an increasingly demanding photo shoot schedule was becoming impossible for Jason Henrickson, a creative operations manager at Amazon who had no room to increase headcount beyond his core team of eight. By tapping into Superside, Henrickson was able to regain control over his team's deliverables schedule and refocus on creating the best visual work they can.

How Amazon Delivers Creative Assets Faster Without Increasing Headcount

Zoho

Zoho’s Head of Content Review used Superside to produce a comprehensive library of 70+ slide deck templates at 1/4 the price of traditional agencies.

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The Team

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How Zoho Shipped 70+ Design Templates (Without Running Out of Ideas)

When David Elkins, head of content review at Zoho, was asked to coordinate the creation of 70+ slide deck templates for their online presentation app—Zoho Show—he knew that freeing up enough internal design resources would be a challenge. After auditioning multiple firms, Elkins landed on Superside. Drawing on Superside’s experience designing for a range of industries and business purposes, the partnership between Zoho and Superside resulted in a comprehensive library of design templates.

How Zoho Shipped a Library of 70+ Unique Design Templates Without Running Out of Ideas

S&S Activewear

VP of Marketing at S&S Activewear says it feels like they've added three designers to their internal team, with creative production flowing more smoothly.

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How S&S Activewear Keeps Creative Fresh for 60+ Different Brands

To relieve pressure on marketing and fill in the skill gaps of a small but mighty design team of three, Marc Vitulli, VP of marketing at S&S Activewear, sought out a reliable design service to help support his team. After six months of searching, he finally found Superside and was sold on the scalable business model, remote team structure and ability to deliver high quality design at lightning fast speeds. By removing their design bottleneck, Vitulli’s team is now able to take the time to be creative instead of rushing on jobs, while continuing to support their sales team and partner brands.

How S&S Activewear Keeps Creative Fresh for 60+ Different Brands (Including Its Own)

Satair

With over 1,200 employees, brand consistency was a challenge for Satair. After setting up Superside as an extension of the marketing team that changed.

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How Satair Maintains Brand Consistency at Scale - Superside

Satair is a massive aircraft component and service company based in Copenhagen, Denmark. With over 1,200 employees across the globe, they’ve got a ton of creative needs—particularly presentation design. The issue? No one person on their team was leading the charge, and there was a lot of design work to get done. That all changed when Hardeep Kaur was tasked with whipping their external branding into shape. The partnership between Satair and Superside has since grown over the past four years, with Superside becoming a true extension of their marketing team.

How Satair Uses Superside to Maintain Brand Consistency at Scale

Vlocity

Vlocity, one of Salesforce's biggest partners, brought on Superside to achieve a higher volume and velocity of execution without sacrificing the brand.

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How Vlocity Manages Their High Volume Deck Production

As one of Salesforce’s biggest partners, the Vlocity team has to move fast. Really fast. For Ethan Duff, the global head of creative, keeping pace with the demands of a growing business required a helping hand. A team he could trust with the brand and count on to deliver all the assets his colleagues needed to succeed. He turned to Superside.

How Vlocity Added Design Bandwidth for 30 More Projects a Month

How To Fuel Growth During Uncertain Times

Momentum Summit

Join us live for our interactive session, where we explore how to scale using user-generated content (UGC) with expert Elif Hiz! 


Gather & Grow - Nov 21st - B2B Goes UGC

Tune in to our full-length session on scaling content for maximum impact, with our friend, Tracey Wallace.

Scaling Content for Maximum Impact | On-Demand Recording

Gather & Grow are live sessions where we bring in experts from the marketing and design space to dish up their advice, stories and more!

Gather & Grow Unwebinar Series by Superside

An interactive 3 hour virtual summit with 5 sessions on brand and content marketing, featuring 8+ expert speakers from Zapier, Animalz, Zendesk and more. All available on-demand!

The Better Brand and Content Summit

It's the ad design event of the year! Fireside chats, games (+ prizes) and some epic speaker sessions featuring leaders from Pinterest, Twitch Prime & more.

Ad Designpalooza Online Event

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An impressive collection of 4+ hours of content with 11 sessions on scaling growth during a downturn, featuring 15+ expert speakers from Jasper, Chili Piper, Instacart, Zapier, LEGO, HubSpot, Clio, Amazon, Adobe, and more.

Momentum: Virtual Summit | On-demand replays

Reinvigorate your team instead of reinventing the wheel. Learn from five Creative Leaders who've overcome challenges, beat burnout and empowered their teams.

Design Leadership Guide: Building High Impact Creative Teams

We conducted 100+ hours of research and interviews with marketers and designers. It’s time to get marketing and design teams aligned.

Bridging the Gap Between Marketing & Design Teams Guide

Check out this great digital ad design guide for noobs and pros alike. It’s chock-full of best practices, case studies and tips from industry experts!

The Definitive Guide to Digital Ad Design in 2022

In this guide we demonstrate how DesignOps can help streamline the creative process for overstretched marketing, creative and agency teams.

The Future of Design Operations

This is everything you need to know about brand identity packages! What are they, why are they important, and what should a brand identity package include. Whether you're a designer or marketer, having everything you need in a brand identity package will make your life easier as you create content and build your brand.

Want to improve the lives of the designers on your team?

All The Assets Your Brand Identity Package Needs

The Science Behind Using Faces In Marketing

Influencer Marketing vs Content Creators

Why Video Should Lead Your Content Marketing Strategy

How Brands Are Using TikTok In Their Marketing 

Expand Your Design Capacity With Superside

Why You Need A Digital Asset Management (DAM) System

Why Stock Photos Are Hurting Your Brand

How to Identify Burnout on Your Design Team

The Cost Of Recruiting Design Talent

Creative Thinkers: Can Creativity Be Learned? | Adam Morgan

To Rebrand Or Refresh? | Gather & Grow Webinar

How To Prove The Impact Of Video Content

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What Are The Best DesignOps Tools

Do you need DesignOps?

Get Started With DesignOps

Answers To The TOP DesignOps Questions

6 Ways To Improve Your Marketing Videos

11 Types Of Marketing Videos You NEED To Try

Build Your Content Marketing Strategy In 8 Steps

Design BETTER Website Headers (7 Expert Tips)

Ad Design 101: The 8 Types of Ad Design

Beat Ad Fatigue In 7 Steps

Perfect Your Ad Design In 5 Steps

5 Motion Design Tips for Marketers (That Will Skyrocket Your Conversions)

How to Create a Design Strategy

Presentation Design Best Practices

How to Design a High Converting Landing Page

Get MORE CLICKS With More Compelling Ad Copy

How to Make Video Ads People Actually Like

The Types of Designers You NEED On Your Team (#9 is Critical)

5 Traits of Highly Effective Design Leaders

How To Scale Creative Production With DesignOps

How to Give Better Design Feedback

How to Create a Proper Design Brief

How to Structure Design Teams

What is DesignOps?

Amir Jaffari

AEI Consulting

Ad performance

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Momentum: Virtual Summit | On-demand replays

Gather & Grow - Nov 21st - B2B Goes UGC

Scaling Content for Maximum Impact | On-Demand Recording

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The Science Behind Using Faces In Marketing

Influencer Marketing vs Content Creators

Why Video Should Lead Your Content Marketing Strategy

How Brands Are Using TikTok In Their Marketing

All The Assets Your Brand Identity Package Needs

Influencer Marketing vs Content Creators

Expand Your Design Capacity With Superside

Why You Need A Digital Asset Management (DAM) System

Why Stock Photos Are Hurting Your Brand

How to Identify Burnout on Your Design Team

The Cost Of Recruiting Design Talent

Creative Thinkers: Can Creativity Be Learned? | Adam Morgan

To Rebrand Or Refresh? | Gather & Grow Webinar

How To Prove The Impact Of Video Content

How Video Supercharges Your Website SEO

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