Name: All The Assets Your Brand Identity Package Needs
Uploaded: 2022-06-21T16:53:33Z
Duration: 6 min 33 s

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Hear from Superside customers about the design challenges they’ve faced. From better branding to battling burnout, find out how we helped them implement solutions, fast. 

Brio Systems

In the middle of COVID chaos, Brio Systems saw an opportunity to use its position and industry expertise to fill a market gap. To do so required a marketing and creative revamp to build trust and reputation amid healthcare skepticism. With no internal design team and a scarcity of time, Brio worked with Superside to develop and implement a new brand, design a new website, and refresh packaging and marketing materials to rapidly scale their newfound business across the United States. 


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How Brio Pivoted and Scaled in COVID by Making a Smart Bet on Creative

In the middle of COVID chaos, Brio Systems saw an opportunity to use its position and industry expertise to fill a market gap. To do so required a marketing and creative revamp to build trust and reputation amid healthcare skepticism. With no internal design team and a scarcity of time, Brio worked with Superside to develop and implement a new brand, design a new website, and refresh packaging and marketing materials to rapidly scale their newfound business across the United States. 

How Brio Pivoted and Scaled During COVID by Making a Smart Bet on Creative

Doodle Labs

Instead of drowning in a sea of blue, Doodle Labs turned to Superside to give wireless mesh technology a highly resonant wow factor. 


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Doodle Labs: Crafting the Components of a Challenger Brand With Superside

Communication is all about making connections. Building a bold, new brand presence that cuts through the clutter also requires a seamless network of elements for a whole greater than the sum of its parts. This is why Doodle Labs turned to Superside to give wireless mesh technology a highly resonant wow factor. 

How Doodle Labs Crafted the Components of a Challenger Brand

Kins

We spoke to Paul Worrell, Growth Manager at Kins, a physical therapy company, about his team's approach to design. This case study walks through how he builds brand trust and empowers his team, all while increasing ad CTR ⁠by 200% and website conversion by over 40%—all with smart design. Check out how Kins is maximizing its momentum on their way to changing the way we recover.

How Kins' 1-¼ person marketing team improves conversion rates without an in-house design team

How Kins' 1-¼ Person Marketing Team Improves Conversion Rates Without an In-House Design Team

PointCard

Point Card is a fintech company on a mission to become the de facto standard payments platform for everyday spending. With a strong internal design team, Point Card used Superside to create nearly 30 creative ad concepts turning them into 441 static and motion social media ads resulting in a 240% increase in CTR and a click-to-install conversion rate growth of 275%. 


How PointCard Achieved 240% CTR Increase With Social Media Ads

PointCard is a fintech company on a mission to become the de facto standard payments platform for everyday spending. With a strong internal design team, Point Card used Superside to create nearly 30 creative ad concepts, turning them into 441 static and motion social media ads resulting in a 240% increase in CTR and a click-to-install conversion rate growth of 275%. 


Packt

With no scope to hire a creative director, Packt turned to Superside to refresh their brand and establish the right processes to grow a sustainable brand.

How Packt Built a Brand Prioritizing Consistency and Endurance

We spoke to Oliver Huggins, Product Director at Packt, about how his team uses their fully-stacked Superside design team to develop design frameworks and templates that streamline on-brand, high-quality design and how it all started with the right brand refresh. From inconsistencies across their marketing channels that led to customer confusion and sometimes mistrust, Packt was able to take a step back and future-proof their brand to move in lock step with company growth.

How Packt Built a Brand That Prioritizes Consistency and Endurance Without a Brand Director

Imperfect Foods

The Growth Team at Imperfect Foods knew what was working. But to execute against their goals with no creative capacity, they needed a design team of their own.

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What Happens When A Growth Team Gets Their Own Design Team?

With the pandemic-fuelled shift to online grocery shopping, Imperfect Foods—the grocery delivery service fighting food waste—was busier than ever. When the Growth Team started experiencing design bottlenecks with their ongoing needs to fulfill their paid media strategy, they began looking for an outsourced design solution. Not only did bringing on Superside untangle the flow of creative assets and ease the burden on their internal design team, but other departments started using Superside as a trusted partner to access more design skills and capacity. 


What Happens When a Savvy Growth Team Gets Their Own Design Team?

Amazon

Amazon Home's creative ops team partnered with Superside to cut their workload in half, allowing them to focus on creating the best visual work they can.

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How Amazon Delivers Creative Faster With Superside

Keeping pace with an increasingly demanding photo shoot schedule was becoming impossible for Jason Henrickson, a creative operations manager at Amazon who had no room to increase headcount beyond his core team of eight. By tapping into Superside, Henrickson was able to regain control over his team's deliverables schedule and refocus on creating the best visual work they can.

How Amazon Delivers Creative Assets Faster Without Increasing Headcount

Zoho

Zoho’s Head of Content Review used Superside to produce a comprehensive library of 70+ slide deck templates at 1/4 the price of traditional agencies.

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The Team

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The Solution

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The Results

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How Zoho Shipped 70+ Design Templates (Without Running Out of Ideas)

When David Elkins, head of content review at Zoho, was asked to coordinate the creation of 70+ slide deck templates for their online presentation app—Zoho Show—he knew that freeing up enough internal design resources would be a challenge. After auditioning multiple firms, Elkins landed on Superside. Drawing on Superside’s experience designing for a range of industries and business purposes, the partnership between Zoho and Superside resulted in a comprehensive library of design templates.

How Zoho Shipped a Library of 70+ Unique Design Templates Without Running Out of Ideas

S&S Activewear

VP of Marketing at S&S Activewear says it feels like they've added three designers to their internal team, with creative production flowing more smoothly.

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How S&S Activewear Keeps Creative Fresh for 60+ Different Brands

To relieve pressure on marketing and fill in the skill gaps of a small but mighty design team of three, Marc Vitulli, VP of marketing at S&S Activewear, sought out a reliable design service to help support his team. After six months of searching, he finally found Superside and was sold on the scalable business model, remote team structure and ability to deliver high quality design at lightning fast speeds. By removing their design bottleneck, Vitulli’s team is now able to take the time to be creative instead of rushing on jobs, while continuing to support their sales team and partner brands.

How S&S Activewear Keeps Creative Fresh for 60+ Different Brands (Including Its Own)

Satair

With over 1,200 employees, brand consistency was a challenge for Satair. After setting up Superside as an extension of the marketing team that changed.

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The Challenge

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How Satair Maintains Brand Consistency at Scale - Superside

Satair is a massive aircraft component and service company based in Copenhagen, Denmark. With over 1,200 employees across the globe, they’ve got a ton of creative needs—particularly presentation design. The issue? No one person on their team was leading the charge, and there was a lot of design work to get done. That all changed when Hardeep Kaur was tasked with whipping their external branding into shape. The partnership between Satair and Superside has since grown over the past four years, with Superside becoming a true extension of their marketing team.

How Satair Uses Superside to Maintain Brand Consistency at Scale

Vlocity

Vlocity, one of Salesforce's biggest partners, brought on Superside to achieve a higher volume and velocity of execution without sacrificing the brand.

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How Vlocity Manages Their High Volume Deck Production

As one of Salesforce’s biggest partners, the Vlocity team has to move fast. Really fast. For Ethan Duff, the global head of creative, keeping pace with the demands of a growing business required a helping hand. A team he could trust with the brand and count on to deliver all the assets his colleagues needed to succeed. He turned to Superside.

How Vlocity Added Design Bandwidth for 30 More Projects a Month

Zero-Click Content: What Readers are Really Looking for From B2B Brands

Wednesday, January 25th, 2023 at 1pm ET / 10am PT

Want to get ahead in the world of marketing and design? Learn more about our upcoming events and watch recordings of our previous sessions.  

An impressive collection of 4+ hours of content with 11 sessions on scaling growth during a downturn, featuring 15+ expert speakers from Jasper, Chili Piper, Instacart, Zapier, LEGO, HubSpot, Clio, Amazon, Adobe, and more.

Momentum: Virtual Summit | On-demand replays

Replay this interactive session, where we explore how to use zero-click content and better measure it with expert Amanda Natividad!

Gather & Grow - Jan 25th - Zero-Click B2B Content

Tune in to our full-length session on leveraging user-generated content, with our friend, Elif Hiz.

B2B Goes UGC | On-Demand Recording

Tune in to our full-length session on scaling content for maximum impact, with our friend, Tracey Wallace.

Scaling Content for Maximum Impact | On-Demand Recording

Rewatch all of the sessions from The Better Brand & Content Summit, hosted by Superside and Animalz. Learn from experts from Shopify, Dropbox, Handshake, Zendesk, Wayflyer, and more!  

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It's the ad design event of the year! Fireside chats, games (+ prizes) and some epic speaker sessions featuring leaders from Pinterest, Twitch Prime & more.

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Reinvigorate your team instead of reinventing the wheel. Learn from five Creative Leaders who've overcome challenges, beat burnout and empowered their teams.

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Check out this great digital ad design guide for newbs and pros alike. It’s chock-full of best practices, case studies and tips from industry experts!

The Definitive Guide to Digital Ad Design in 2023

Get insights from marketing and design leaders at the top of their game. Explore our guides and reports for proven playbooks and loads of creative inspiration.

In this guide we demonstrate how DesignOps can help streamline the creative process for overstretched marketing, creative and agency teams.

The Future of Design Operations

This is everything you need to know about brand identity packages! What are they, why are they important, and what should a brand identity package include. Whether you're a designer or marketer, having everything you need in a brand identity package will make your life easier as you create content and build your brand.

Want to improve the lives of the designers on your team?

All The Assets Your Brand Identity Package Needs

https://www.youtube.com/embed/CqJ5f9Pfnfo

This is everything you need to know about brand identity packages! What are they, why are they important, and what should a brand identity package include. Whether you're a designer or marketer, having everything you need in a brand identity package will make your life easier as you create content and build your brand. 

00:00 — Intro to Brand Identity Packages
01:04 — What is a brand identity package?
01:56 — What to include in a brand identity package
02:50 — Color codes and variations
03:06 — Typography and text styles
04:10 — Photo and illustration styles
05:05 — Standard assets and templates

Want to improve the lives of the designers on your team? Download the Future of DesignOps ebook:
https://www.superside.com/lp/the-future-of-design-ops

About Superside:
Superside has helped over 400 companies, as large as Amazon and Puma, unblock design execution by plugging them into a global, dedicated design team, with technology that makes briefing and managing projects easy.

Superside has a proven DesignOps process that holds up against surprise 12-hour turnarounds and big campaigns that require full-stack design skills.

Learn more at https://superside.com

Tune into a bingeable library of videos on all things marketing and design. Get quick tips and hot takes on trending topics and enjoy a joke or three while you’re at it. 

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