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Video Marketing

YouTube is the 2nd largest search engine in the world after Google. If you're not creating video for the platform, or social media giants like Facebook, Instagram, and TikTok, you're missing an enormous segment of the market.
10 Video Marketing Trends You Shouldn’t Ignore in 2024
Video Marketing
7 min read

10 Video Marketing Trends You Shouldn’t Ignore in 2024

Great video marketing involves separating the trends from the fads. So let’s explore the top 10 video marketing trends you shouldn’t ignore in 2024.
Kyle Weber
Associate Creative Director
The 12 Best Video Production Companies to Use in 2024
Video Marketing
9 min read

The 12 Best Video Production Companies to Use in 2024

Discover the best video production companies of 2024. Expert insights on top picks like Superside, Lemonlight, and more for your business needs.
Shmoon
Head of Creative Performance, Speed & Scalability
Video Marketing Statistics To Inspire Your 2024 Campaigns
Video Marketing
5 min read

Video Marketing Statistics To Inspire Your 2024 Campaigns

See how marketers and creatives are using video right now, from challenges to trends. Dig into the latest data and video marketing statistics.
Michelle Martin
Contributing Writer
A Masterclass in Video Production: Learn From the Pros
Video Marketing
8 min read

A Masterclass in Video Production: Learn From the Pros

Learn how to go from idea to stunning video with the right video production process and unlock easy, repeatable growth.
Michelle Martin
Contributing Writer
Beyond the Brief: A Dazzling TikTok Campaign
Video Marketing
4 min read

Beyond the Brief: A Dazzling TikTok Campaign

Trying to crack TikTok? Get a behind-the-scenes look at the strategic insights that drove this wildly successful TikTok campaign.
Tessa Reid
Sr. Content Marketing Manager
5 Expert Video Marketing Tips from Superside’s Creatives
Video Marketing
6 min read

5 Expert Video Marketing Tips from Superside’s Creatives

How do you break through and get the right people to notice your video? These 5 video marketing tips from Superside's creatives can help.
Michelle Martin
Contributing Writer
Video Marketing Strategy: An Expert's Timely Advice
Video Marketing
5 min read

Video Marketing Strategy: An Expert's Timely Advice

This advice is legit! We asked our Head of Video Strategy to share her thoughts on crafting a strong video marketing strategy. Here's what she had to say...
Cassandra King
Former Head of Content & Community
The 10 Best Video Marketing Agencies in 2024
Video Marketing
9 min read

The 10 Best Video Marketing Agencies in 2024

With the right video marketing agency, you can have it all—high-quality, fast and affordable video. See the 10 best video marketing agencies here.
Michelle Martin
Contributing Writer
7 B2B Video Ads People Actually Enjoyed
Video Marketing
6 min read

7 B2B Video Ads People Actually Enjoyed

B2B doesn’t stand for “boring to boring!” Uncover the secrets of successful B2B video ads and how to make your own.
Michelle Martin
Contributing Writer
Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative
Digital Advertising
5 min read

Want to Boost Brand Awareness and Lower CAC? Unleash the Power of Your Creative

Scroll-stopping creative is one of the best ways to build brand affinity and lower your marketing spend. Make the most of every dollar, earn more customers and take control of customer acquisition costs.
Michelle Mire
Senior Content Marketing Specialist
5 Hacks to Scale Your Video Marketing Right Now
Digital Marketing
6 min read

5 Hacks to Scale Your Video Marketing Right Now

Scaling video marketing means moving at lightning speed. It calls for being clever with your workflows—templatizing, recycling, appeasing algorithms and recognizing when you need help. Superside gives advice.
David Wilson
Senior Content Marketing Specialist
10 Viral Video Content Ideas From World-Famous Brands
Advertising Design
7 min read

10 Viral Video Content Ideas From World-Famous Brands

Discover how world-famous brands use video content in their marketing strategies by taking tips from their award-winning campaigns.
Kyle Weber
Associate Creative Director
How to Remove Creative Bottlenecks From Your Business
Design Strategy
7 min read

How to Remove Creative Bottlenecks From Your Business

Creative Bottlenecks can cost your business weeks in lost time and millions in lost revenue. Here’s how to remove them from your creative process and design team.
David Wilson
Senior Content Marketing Specialist
Building The Ultimate Video Marketing Strategy
Video Marketing
8 min read

Building The Ultimate Video Marketing Strategy

Learn how to create a successful video marketing strategy with this ultimate guide that includes everything from best practices to expert tips – and more.
Josh Gonsalves
Former Video Production Manager
How to Boost Your ROI on Video Marketing Efforts
Video Marketing
8 min read

How to Boost Your ROI on Video Marketing Efforts

Video marketing is more relevant than ever. Learn how to measure, improve and get ROI on your video marketing efforts.
Kyle Weber
Associate Creative Director
Should You Pivot Your Video Marketing Strategy?
Digital Marketing
8 min read

Should You Pivot Your Video Marketing Strategy?

Learn about the latest trends in video marketing services, content marketing video strategy, marketing video production, and B2B video marketing.
Josh Gonsalves
Former Video Production Manager
Video Marketing Playbook from Shopify's Head of Video Marketing
Video Marketing
10 min read

Video Marketing Playbook from Shopify's Head of Video Marketing

From studio productions to creator-led content, video marketing isn’t just a passing trend—it offers incredible ROI. Get your video marketing playbook here.
Cassandra King
Former Head of Content & Community
The Secrets to Excelling with Explainer Videos
Video Marketing
10 min read

The Secrets to Excelling with Explainer Videos

Explainer videos are a great way to engage customers and increase conversions. Learn how to incorporate them into your marketing strategy.
Josh Gonsalves
Former Video Production Manager
How We Smashed our Cost Per Lead Goal with a Smart Bet on UGC-Style Ads
Video Marketing
10 min read

How We Smashed our Cost Per Lead Goal with a Smart Bet on UGC-Style Ads

We break down how we've successfully experimented with UGC-style ads, what we've learned, and what you can take with you into your next ad campaign.
Laurella Jose
Sr. Content Marketing Specialist
13 Top Video Ads To Inspire Your Marketing Strategy In 2023
Video Marketing
8 min read

13 Top Video Ads To Inspire Your Marketing Strategy In 2023

If you're looking for inspiration to up your video marketing game, then these video ad examples will help you think outside the box and crush it on social media.
Josh Gonsalves
Former Video Production Manager
Why You Haven't Experimented With Video (and How to Get Started)
Video Marketing
7 min read

Why You Haven't Experimented With Video (and How to Get Started)

Starting with video can be daunting. But it doesn't have to be – here's what you need to know to get going with video marketing.
Lewis Mc Cahill
Senior Editor
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