Customer Stories > Salesloft

How Salesloft Elevated Brand Storytelling in San Francisco

Elevating Sales Engagement: Salesloft's Innovative Subway Video Campaign
Creative speed

4 motion ads in 2 weeks

Number of revisions needed


Customer satisfaction



Pioneering Sales Excellence

Salesloft stands at the forefront of sales engagement technology, revolutionizing how sales teams interact with their customers. Renowned as the #1 sales engagement platform, it focuses on empowering organizations to deliver exceptional customer experiences.


Targeting the Tech-Savvy During Dreamforce

Salesloft approached Superside to craft mesmerizing videos for San Francisco's subway stations, coinciding with Dreamforce, a major annual sales convention in the city. The objective was clear: to amplify Salesloft's brand presence among a diverse, tech-oriented audience.

Our guidance

Our audience encompassed a spectrum of tech enthusiasts, corporate sales teams, and AI aficionados. The challenge? To infuse Salesloft's recently revamped brand identity into captivating video content, adaptable across various screen formats—from single screens to expansive 11-screen displays. This endeavor wasn't just about showcasing a product; it was about creating a visual dialogue with a discerning, technology-literate crowd.

The woRK

Cinematic Brand Storytelling to Captivate Commuters

In our creative quest, we dived deep into the essence of Salesloft's brand, weaving their identity into every visual element. Our design explorations were driven by two core principles: aesthetic allure and dynamic animation potential. We envisioned each design element not just as a static image but as a part of a larger, animated tapestry, enhancing brand recognition and resonance.

"This is sooo good! We're so impressed with the extent of your creativity! Kudos to the team!"

SalesloftCreative Lead

Rapid Execution of Standout Motion Ads

Brand resonance: The campaign significantly boosted Salesloft's brand visibility, particularly among a tech-savvy demographic.

Creative speed: In just 2 weeks, Salesloft handled both design and motion with Superside to produce 4 motion ads.

Creative partnership: Following their impactful motion design campaign with Superside, Salesloft is confident they've discovered a trusted creative partner for all their future creative endeavors.

Superside: The New Way to Get Creative Done
Superside: The New Way to Get Creative Done

Superside: The New Way to Get Creative Done

Plug a fully-stacked design team into your business to create unforgettable branding


Why choose Creative-as-a-Service with Superside?

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Improve your marketing performance

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Be more agile & responsive

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Elevate your team

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Save time & be more cost-efficient

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Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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