9 Reddit marketing examples that nailed it in 2025
Reddit rewards enterprises that respect its culture. We break down nine Reddit ad campaigns that got it right, from Walmart’s “Who Knew?” perception shift to OREO’s Star Wars takeover, and show how each used subreddits, AMAs and UGC to win attention. You’ll also see why Reddit itself partnered with Superside to scale its platform-native content.
For many marketers, Reddit still carries a reputation as the internet’s wild west. They picture anonymous users, unpredictable forums and communities that reject ads. However, t
that’s exactly why it’s so valuable for enterprises that want to present themselves authentically.
Reddit isn’t niche anymore. It’s the eighth most visited site in the world, with 100,000+ active subreddits, 110 million daily users (up 21% year-on-year), and a 20% increase in search volume. That’s a scale few platforms can match. Redditors hold advertisers to a high standard and push back hard against anything inauthentic. But when a company does earn trust here, the payoff is enormous: Attention, credibility and cultural relevance.
Creative campaigns on Reddit can also boost a brand’s visibility far beyond the platform. Brands active on Reddit are more likely to appear in Google’s AI Overviews. In fact, according to one study, Reddit makes up 21% of all cited sources.
In this article, we take an in-depth look at Superside’s creative partnership with Reddit, explore nine exceptional Reddit marketing examples that prove the platform’s potential and share enterprise-ready ideas you can use right now.
How enterprises should approach a Reddit marketing strategy
What sets Reddit apart is its culture. Anonymity encourages candor, and upvotes bring useful or entertaining ideas to the forefront. Each subreddit acts as its own micro-community with rules, tone and humor that outsiders need to learn.
Today, Reddit is a commercially valuable space made up of early adopters, high-income decision-makers and tech-savvy users who influence markets far beyond the platform.
Unlike other social channels driven by algorithms, Reddit puts the power in the hands of its community. Upvotes surface what matters, and irrelevant content gets buried fast. That’s why authenticity isn’t optional here.
The numbers speak for themselves:
- The audience: More than 70% of Reddit users are Millennials or Gen Z, with over 90% being under 50. These are early adopters and decision-makers with disposable income.
- The trust factor: 90% of the community use Reddit to learn about products, 40% turn to it for recommendations, and 82% of Gen Z call it their go-to source for authentic content.
- The results: Users are 27% more likely to purchase a product they see advertised on Reddit than on other platforms.
Reddit works best for companies that thrive on cultural relevance and two-way dialogue. Overproduced, off-tone marketing won’t land. Instead, native, community-first creative earns attention and credibility.
The brands that win participate in conversations, respect subreddit norms, respond thoughtfully and use relatable language. They show a deep understanding of topics and, where appropriate, use image-based memes that fit the platform’s humor and culture.
Unfortunately, the too-polished campaigns typically produced by traditional agencies often do more harm than good on this platform.
Work with the right partner
Successful Reddit marketing can be a tough nut to crack, which is why many brands turn to Superside to assist.
Trusted by enterprises like Amazon, Microsoft and Reddit, Superside helps the world’s top enterprises to scale their ad campaigns to connect with audiences on Reddit and elsewhere. The fact that we’ve produced work for Reddit itself, speaks to our deep understanding of the platform.
Our subscription-based model also gives ambitious brands always-on capacity, while our AI-powered workflows speed delivery and cut production costs by more than half. With 98% of projects delivered on time, we’re quick to capitalize on trends and conversations, also on Reddit.
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Superside x Reddit: Trusted to power platform-native creativity
Before we explore a few other standout Reddit marketing campaigns, remember this key detail: Reddit trusts Superside with its campaigns.
For example, when Reddit’s OrangeRed team needed creative assets at the speed and scale of one of the internet’s busiest platforms, they partnered with us. As their creative team’s creative team, we plugged into their workflow and produced campaigns, content and visuals that looked and felt like they were born on Reddit.
One highlight was the memes campaign we created for them. To promote Reddit’s ad success stories (like Adobe’s results), we leaned into the platform’s DNA and built ads as memes. Think native, humorous and self-aware ads about ads.
Here’s why Reddit trusted us:
- More output, less time. They knew they’d found a partner that could scale creative production to meet a constant stream of campaign needs.
- Always-on speed. Thanks to AI-powered workflows, our proprietary Superspace platform, robust design systems and top talent spread across the globe, Reddit recognized that Superside could move quickly. No bottlenecks, no chaos.
- Enterprise-ready collaboration. Superside could easily integrate with OrangeRed’s team and scale their creative output without a glitch.
This was more than an ad campaign for Reddit. The work had to help the brand tell its own story in the authentic, community-driven voice its users expect. Our role was to help Reddit not only speak but truly connect with its audience on their terms.
The best brand campaigns on Reddit are made with careful consideration of the platform’s culture and purpose. If Reddit places its trust in Superside to safeguard and amplify its brand, your enterprise can trust that we have the expertise, speed and creative precision to deliver standout campaigns for your brand on this influential platform.
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9 Reddit marketing campaigns that got it right
Need inspiration for creative campaigns on Reddit? Here’s how other businesses have cracked Reddit, each in their own way.
1. Walmart: Real consumer voices shift perceptions
(Source: Reddit)
Core idea: Walmart used Reddit to reset consumer perceptions and pulled actual conversations into its “Who Knew?” campaign.
Reddit features used:
- Mined discussions across multiple subreddits for authentic customer quotes.
- Integrated real Redditor comments into creative assets.
- Amplified Reddit voices instead of corporate brand copy.
Why it worked: Walmart used real customer voices directly from Reddit, which lent the campaign credibility and cultural alignment. Brands earn trust when they reflect what their audiences already believe and say.
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2. adidas: AMA series builds trust through transparency
(Source: Reddit)
Core idea: adidas used Reddit’s AMA format to connect product leaders and athletes directly with their target audience. They answered real questions about performance, design and future launches.
Reddit features used:
- AMA thread in r/RunningShoeGeeks hosted by Simon Lockett, Global Category Director for Running.
- AMAs with pro athletes, such as David Njoku, which blended athlete and brand perspectives.
- Transparent answers to technical product questions (e.g., cushioning, durability, design choices).
Why it worked: adidas put its product leaders and athletes directly in front of communities. Open, unfiltered dialogue built trust and showed how transparency can turn expertise into connection.
3. Skip: Front page takeover to drive mass awareness
(Source: Reddit)
Core idea: Canadian food delivery service Skip went bold with a Reddit front-page takeover, carousel ads and branded posts to reach millions in one push.
Reddit features used:
- High-visibility homepage takeover
- Carousel ads optimized for Reddit’s feed
- Branded content tailored to relevant subreddits
Why it worked: Skip gained mass attention with creative assets that matched Reddit’s tone. That mix of visibility and relatability made it stand out, resulting in a 9.8-point increase in brand awareness.
4. Jack Daniel’s: Audience reach through keyword targeting
(Source: Reddit)
Core idea: Jack Daniel’s leaned into holiday traditions to position its whiskey as both a gift and a centerpiece for gatherings. The campaign highlighted authentic holiday moments over pure promotion.
Reddit features:
- Community, interest and keyword targeting across subreddits like r/cocktails.
- Used holiday gift–related search terms (e.g., “last-minute holiday gifts”).
- Carousel and video ads designed for Reddit’s native feed.
- Story-driven copy written in a conversational, community-friendly tone.
Why it worked: Jack Daniel’s aligned its Reddit ads with moments of high intent when purchase decisions were already underway. The campaign generated over $5 million in incremental sales and achieved a 150% higher sales lift compared to digital norms.
5. Nordstrom: Brand subreddit cultivated shopper loyalty and a community hub
(Source: Reddit)
Core idea: Nordstrom launched r/Nordstrom1901, a subreddit where customers and fans share fashion finds, styling advice, feedback and seasonal picks. They made the space a hub for community and insight.
Reddit features used:
- User-driven posts on outfits, product questions and styling dilemmas.
- Brand observation with occasional staff responses.
- Sticky threads and curated content around trends, launches and sales.
Why it worked: Nordstrom turned conversation into strategy. The subreddit gave shoppers space to share and connect. It also gave the company something even more valuable: An unfiltered view of what customers care about.
6. Bloomberg: Sparks Reddit finance debates through content seeding
(Source: Reddit)
Core idea: Bloomberg fuels financial debates on Reddit by letting its reporting surface in conversations within finance-focused communities.
Reddit features used:
- Articles shared organically by Redditors in r/finance, r/investing and similar subreddits.
- Upvote-driven distribution, which pushes high-interest topics to Reddit’s front page.
- Content that naturally sparks debate on markets, policy and economics.
Why it worked: Bloomberg’s articles naturally fueled debates in Reddit’s finance subreddits, which further promoted its content through community engagement. This approach demonstrated how thought leadership content can extend its reach when it invites discussion.
7. Comcast Xfinity: Branded subreddit delivers transparent customer support
(Source: Reddit)
Core idea: Comcast created r/Comcast_Xfinity, an official subreddit where customers can ask questions, troubleshoot issues and view updates directly from the company. It created an open forum where staff engage directly and visibly with customers.
Reddit features used:
- Co-moderated subreddit with community members and verified Xfinity staff.
- Staff replies are marked with “Official Reply” flair for transparency.
- Threads that cover troubleshooting, product features and service updates.
Why it worked: Xfinity used Reddit as an always-on support channel, providing customers with real-time answers and consistent engagement. That visibility reshaped brand perception and demonstrated that transparency is a significant advantage.
8. Contiki: Turned authentic traveler stories into powerful Reddit ad campaigns
(Source: Reddit)
Core idea: Contiki, the travel company for young explorers, built its “Live the Legend” campaign around Reddit’s storytelling culture. The brand highlighted real stories and voices from Redditors who had been on Contiki trips.
Reddit features used:
- Category takeovers in r/travel, r/solotravel and similar communities.
- User-generated content from Redditors who shared Contiki trip experiences.
- Creative assets that used direct quotes from travelers.
Why it worked: Contiki turned travel stories into campaign creative that felt genuine and relatable. The results (305% ROAS and 11% higher CTR) show that real voices often outperform even the most optimized ads.
9. OREO x Star Wars: Cookie launch merged fan culture with playful branding
(Source: Reddit)
Core idea: To launch its limited-edition OREO x STAR WARS cookies, OREO tapped into Reddit’s most passionate fandoms, connecting sci-fi fans and snack lovers.
Reddit features used:
- Category takeovers in sci-fi, comic and entertainment subreddits.
- Carousel and short-form video ads optimized for Reddit’s feed.
- Auction-based placements that targeted active STAR WARS discussions.
Why it worked: OREO turned its cookie launch into a fandom moment. As it joined existing conversations, the brand made its limited-edition drop feel like a shared celebration. The campaign lifted ad awareness by 10 points and brand awareness by six points.
These standout Reddit marketing campaigns demonstrate that success on this platform is rooted in authenticity, community-first strategies and integrated ad campaigns that genuinely feel like natural conversations.
Reddit rewards creative courage
While it takes great creativity and care to master Reddit marketing, the payoff is powerful: Deeper trust and higher engagement, as the Reddit marketing examples in this article clearly demonstrate.
Smart targeting can help you show up, while genuine participation can make you an authentic part of your target audience’s natural conversations. Ultimately, Reddit isn’t just a media buy; it’s an effective way to become part of your target customers’ conversations.
Want to create viral Reddit ads and talked-about campaigns, but not sure where to start? Superside’s proven expertise, scalable creative operations and deep knowledge of the platform make us the ideal creative partner.
Skip the trial-and-error. Just Superside your Reddit strategy today.
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FAQs
Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
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