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#News
Leading with kindness: A Q&A with Gradwell Sears, Superside’s new CCO
Meet Gradwell Sears, Superside’s new Chief Creative Officer. He joins us from Monks, bringing decades of deep agency experience and a track record of leading standout work for brands like Meta, Peloton, adidas and General Motors. Gradwell brings serious creative firepower—but beyond the big names, he’s deeply committed to building kind, inclusive and energized teams, especially in a remote-first world. In his first week at Superside, we sat down with him to chat about his creative philosophy, where the industry’s headed and the culture he’s excited to help shape.
The state of in-house creative teams? Overcommitted
Throughout my career—first as a designer and now as Executive Creative Director—being “creative” has meant many things, especially in business. Working with brands like Adobe, Pinterest, Sony Music and Fendi, you learn from the best. You also experience the pressures of sky-high expectations, mammoth workloads and minuscule timelines. You choose your profession because of your talent and passion for creative—but your day-to-day is just admin and juggling deadlines. We know this truth. We live it. We feel it every day. But, how do you prove it? More importantly—how do you fix it?
A Giant Leap Forward: Superside’s New Brand Has Landed
The eagle has landed! Our brand now reflects who we are: The world’s leading AI-powered creative services company, transforming how enterprise teams approach design. Over the past decade, Superside has grown from a scale-up to a global creative powerhouse, working with tech giants like Amazon, Vimeo, Meta, Salesforce and Reddit.
We’re In Our AI Music Era
SPOTIFY BASIC OR PREMIUM, July 30, 2024 — On this day in history, the Terminator, Arnold Schwarzenegger was born, the island nation of Vanuatu gained independence and Superside officially entered its AI music era with its debut album Make it Pop Vol. 1 now streaming on Spotify.
Empowering the Future of Creativity: Announcing Superside’s New AI Services
AI is fundamentally transforming how in-house creative teams design their workflows, tell their brand story and grow their business. At our December 2023 AI Summit, 64% of the more than 2,000 attendees were excited about the opportunities AI holds—indicating that brands want to embrace AI as leaders and innovators rather than imitators or followers.
Superside 2023 Wrap-Up and 2024 Resolutions
Last year, Superside delivered more than 22,000 creative projects to over 700 customers worldwide—all with an average approval rating of 4.8/5.
Superside Launches Social Video Ads Helping Brands Scale their Advertising with Consistent Production
Stop avoiding the elephant in the boardroom. You've read the reports. You know video and social media are channels you need to use, but how? Your audience wants entertainment with short-form engaging videos—that's how you win on social media today. But when all you have are copywriters and graphic designers, every new social ad idea starts to look like a stock image carousel with generic quotes overlayed—and you wonder why you're not converting.