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May 14, 2025

Your brand, on demand: Superside's Custom AI Image Models

By Phillip Maggs Director of Generative AI Excellence
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TL;DR

AI image generation is powerful—but not all content is created equal. There’s a big difference between a one-off meme and branded images that actually perform. Discover how Superside's Custom AI Image Models give you consistent, on-brand creative—every time.

You’ve done everything right—nailed the prompt, tweaked every reference, crossed your fingers. And still, out of 1,000 AI-generated images, maybe five are usable.

Here’s the truth: AI doesn’t know your brand.

Most tools rely on generic data. Once an image is generated, your brand is forgotten—wiped clean. It’s like starting from scratch with every new prompt.

Until now.

Teach AI your brand

 
 

Wish AI knew your brand? Now it can.

Trained on your brand, Superside's Custom AI Image Models deliver on-brand photographic, illustrated, 3D or character-based visuals on-demand—letting you stretch your creativity instead of your patience.

No more guesswork—just consistently high-quality images, ready when you need them. From distinctive brand storytelling and product marketing campaigns to immersive online and out-of-home experiences, you’ll get to market faster and with greater impact.

Generic AI Custom AI image model
Learns your brandNoYes
On-brand visualsSometimesAlways
Lets you scaleNo10X faster

Iterate and innovate—at scale

In our industry, speed is safety. As we help our customers harness innovations like Custom AI Image Models—we also track performance metrics to ensure we maximize ROI at every level.

The results are astonishing.

  • 10x faster image creation.
  • 75% less time per image.
  • 85% cost savings per image.

Turn a handful of assets into unlimited brand potential

Rather than balancing trade-offs between speed, quality and cost, Custom AI Image Models let you achieve all three. The magic isn’t just the technology—it’s what it unlocks.

Nare Tarlamaz
Nare TarlamazPrincipal Product Manager, Gen AI & Data, Superside

Whether it’s a general, object, style or character model, creating your Custom AI Image Model starts with 10–15 high-quality, on-brand examples. Superside can help you build or curate that dataset, ensuring it reflects both a designer’s eye and your brand’s unique style.

From there, we train and test the model with you until it meets your quality standards. Once it’s ready, our Figma plug-in and prompting tool make it easy for you and your Superside team to generate on-brand images faster and more affordably.

 
 

Give your brand a custom AI advantage

Custom AI Image Models put the power of AI into the hands of marketers and creatives—without sacrificing brand integrity.

Fredrik Thomassen
Fredrik ThomassenCo-Founder and CEO, Superside

The race to master gen AI is a sprint. But, you don’t have to run it alone. With Superside’s global creative talent and AI experts by your side, you’ll reach your goals in record time.

Already a Superside customer? Ask your Project or Customer Success Manager about Custom AI Image Models.

New here? Book a call to learn how we can help you scale smarter and make your brand impossible to ignore.

Your AI-powered creative team
Your AI-powered creative team

Your AI-powered creative team

From individual use cases to fully integrated workflows,
Superside’s got you covered.

Phillip Maggs Director of Generative AI Excellence
Phillip Maggs is the Director of Generative AI Excellence. That means he's charged with spearheading the Gen AI transformation of Superside's creative services, testing new tools and processes and being a subject matter expert. In his own words, Maggs is "good at new things." With decades under his belt as a creative technologist, there's no one we trust more to push Superside in new and exciting directions.
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