Tag

#Report

5 min to read

The state of in-house creative teams? Overcommitted

Throughout my career—first as a designer and now as Executive Creative Director—being “creative” has meant many things, especially in business. Working with brands like Adobe, Pinterest, Sony Music and Fendi, you learn from the best. You also experience the pressures of sky-high expectations, mammoth workloads and minuscule timelines. You choose your profession because of your talent and passion for creative—but your day-to-day is just admin and juggling deadlines. We know this truth. We live it. We feel it every day. But, how do you prove it? More importantly—how do you fix it?