The corporate storytelling videos we remember spark something within us. A laugh, an aha moment, a sense of pride, a feeling that lingers long after we’ve locked our devices.

This emotional connection is what makes video content such a powerful part of any enterprise’s marketing strategy. In fact, 96% of video marketers say video has helped increase brand awareness, and 84% say it’s directly increased sales. Plus, 91% of consumers have watched an explainer video to get to know a product or service better.

When you consider that people retain 95% of a message when they watch it in a video compared to just 10% in text, it’s pretty clear that video storytelling offers a direct path to increased brand awareness, product knowledge and sales.

Of course, corporate storytelling videos can also bring your company culture to life, whether that’s through training films, leadership spotlights or stories that show your values in action.

All of which begs the question: What does great corporate video storytelling look like? Let’s explore the enterprises that successfully turn their stories into standout videos.

Why corporate videos should always feel real

The stories people remember are the ones that feel genuine and authentic. When conveyed with intention and emotion, these narratives shape how audiences perceive your brand.

The results don’t lie: 87% of customers are prepared to pay more for products and services from brands they trust. Most often, this trust is built on authenticity. When a corporate video feels genuine and human, it not only captures attention but also builds confidence in your company.

There’s more. Websites with video see average conversion rates of 4.8%, compared to just 2.9% on websites that don’t include the format. On social media, video content dominates, with a staggering 1,200% more shares than text and images combined.

But why does video storytelling work so well?

• Visual stories simplify complex information. Effective video storytelling can help you cut through technical jargon, keep viewers engaged and make your message instantly understandable and memorable.
• Strong video storytelling evokes an emotional response. When your stories resonate authentically, your target audience is more likely to truly connect and commit to your brand’s mission.
• Good visual storytelling sets you apart. In a crowded digital world, where attention spans are short, story-driven videos are the ones people remember.

The best branded corporate videos also align teams, boost morale and give employees a reason to take pride in their work. 92% of employees want to work for a company that values their well-being. The right story, communicated through video, can make them feel seen, valued and truly part of something meaningful.

With Superside as your scalable video production partner, you can move beyond ho-hum, one-off videos and create emotionally resonant narratives that deeply connect with customers, employees and other stakeholders.

Based on our Forrester TEI Report, Superside customers typically see a 94% ROI over three years and payback in under six months. That’s proof that when you use Superside for all your creative services. You get video (and more) content that moves your target audience and your bottom line.

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How to create engaging corporate storytelling videos

What makes a video stick? Special effects, animated characters and slick transitions can help, but ultimately, your audience will remember a compelling story.

Make sure your next corporate video doesn’t just fill an empty space in a feed with these tips:

1. Make sure your message aligns with your objectives and values

Decide on the one thing you want people to remember, and make sure it accurately reflects what your brand stands for. Anything that doesn’t serve this message can be cut.

Also, remember to define your objective long before you hit “record.”

• Do you want to build brand awareness? For what reasons?
• Is it your priority to sell products or services? To which audience?
• Are you educating or reinforcing your company culture?

Keep your video storytelling goals top of mind, and let your story ladder back to them.

2. Use storytelling structures: Protagonist, conflict, resolution

An effective video storytelling mechanism is to introduce a character who faces a challenge. Once you’ve introduced the character, you can present how your company, product or solution helps them to overcome their challenge. This narrative arc creates emotional engagement.

3. Use real voices: Customers, employees, founders

Authentic human voices resonate more than polished scripts or AI-generated text. Let people speak in their own words, whether it’s about your product, culture or impact, even if they use AI avatars. Authenticity always wins in here and you get to showcase your company's messaging even better.

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4. Ensure production quality, pacing and visuals support the narrative

Strong video storytelling isn’t just about what you say; it’s how you deliver your story on YouTube and other channels.

The quality of the editing, timing, soundtrack, voice-over, text description and thumbnails should all work together to grab your target viewer’s attention and pull them into your visual story.

5. Adapt your video for multiple formats

It makes sense to create videos that can be used across various channels (the more exposure for your brand, the better).

Shoot and edit with flexibility in mind, so you can cut, crop and repurpose your video content for every channel, from TikTok and YouTube to your website and internal communications platform.

The 9 best corporate video storytelling examples of 2025

Corporate video doesn’t have to feel… corporate.

From documentaries and animations to service explainer videos and testimonials, the corporate video examples below demonstrate that a strong narrative can transform even the most technical message into a video audiences want to watch.

1. Thomson Reuters x Superside: The Innocence Center | CoCounsel

Industry: Legal

For its AI for Justice Legal Aid initiative, Thomson Reuters asked Superside to create a series of testimonial videos that showcased CoCounsel's power in real life situations, and not just a tech demo.

CoCounsel, its AI legal assistant, helped The Innocence Center to overturn wrongful convictions and push for reform, so the story had to strike a balance between impact and emotional resonance.

We collaborated with Thomson Reuters to craft a narrative that was both emotional and clear about CoCounsel’s role. Superside managed every creative aspect, from storyboarding and interviews to on-site filming and post-production.

I did not have the bandwidth. And I wouldn’t have even known where to begin to try to produce this, from finding a local crew, creating the detailed concept direction … So I said to Superside, ‘here's my problem’ and they said, oh yeah, we can solve that.

Erin NelsonContent Strategy, Thomson Reuters

With the help of our Superspace platform and AI technology, we delivered a high-impact brand film, along with shorter edits for social and internal use in record time. The project was produced at a fraction of the cost our customer would have spent had they gone the traditional agency or in-house route.

• Style: Documentary-style video narrative with interviews and candid workspace footage used in key moments.
• Why it works: The video focuses on people instead of products, which makes the technology feel both practical and human.
• Formats used: Hero film, social cutdowns.
• What we liked: The story feels authentic, and it cuts through the usual corporate tone.
• Best for: Enterprise companies that want to explain products or services through human-centered video storytelling.

2. Johnson Controls x Superside: Don't Surprise Bob

Industry: HVAC Technology

Johnson Controls needed to simplify a complex HVAC product in a way that was fast, clear and engaging. We replaced the original photorealistic concept with a high-energy animated explainer made with AI-generated claymation.

Along with our video teams and AI experts ready to tackle this project using key AI video generation tools and custom AI models, we completed production 85% faster than what’s typically expected and saved the brand $47,000 in production time.

The customer actually preferred the AI-driven puppet look over the original realistic idea. It felt more engaging and added flavor to the brand’s voice.

Júlio AymoréCreative Director, Generative AI Excellence at Superside

The “Don’t Surprise Bob” ad combined humor, snappy motion graphics and a clear, compelling storyline, all of which made the message resonate.

• Style: AI-assisted animation, puppetry-style motion and voiceover narration.
• Why it works: Humor and sharp visuals make the technical message easy to understand.
• Formats used: AI-assisted animation, puppetry-style motion, voiceover.
• What we liked: The tone remains human, even when the brand conveys complex ideas.
• Best for: Enterprise companies in need of high-quality explainer videos without the lag or cost of traditional production.

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3. Square: The Corner Store

Industry: Finance

Business technology platform Square transformed a vacant building into “The Corner Store,” a pop-up hub for small businesses in San Francisco’s Mission District.

The standout video they produced captures real vendor experiences and neighborhood life. When the brand created a physical space where these stories could play out and filmed it, Square didn’t just talk about how they could invest in people and places; they did it.

• Style: Documentary-style video with a narrative rooted in authentic local voices.
• Why it works: With this video, Square embeds itself authentically within the community it serves. The brand showcases real people and their stories in a tangible space, which builds genuine emotional resonance and trust.
• Formats used: Short hero film, social snippets and a campaign narrative that mirrors the activation.
• What we liked: Square feels like a true member of the community, not just a payments company. This undoubtedly helped them build brand loyalty.
• Best for: Enterprises that want to combine video storytelling with cultural relevance to build trust.

4. Patagonia: Worn Wear | Stories We Wear (Spencer Siefke)

Industry: Outdoor gear

In this “Patagoina: Stories We Wear” episode, Spencer Siefke, repair pro and founder of Wabi Wear Repair, tells viewers how he imports clothes from landfills around the world and gives them another shot at life.

Instead of a lecture about overproduction or waste, the film shows how he lovingly restores each item and resells it. He brilliantly turns discarded garments into stories of sustainability that feel doable, not difficult.

• Style: Documentary short, intimate and character-driven.
• Why it works: Patagonia’s values shine through someone who genuinely lives them.
• Formats used: YouTube hero film.
• What we liked: The focus stays on the person and the process, which also makes Patagonia’s commitment to reuse, reduce and recycle feel genuine.
• Best for: Enterprises that want to highlight purpose through authentic video storytelling.

5. adidas Originals x Oasis | Original Forever

Industry: Sportswear

With Oasis’ reunion and Live ’25 world tour, adidas Originals seized the cultural moment with a campaign that celebrated 30 years of shared history.

The three-minute film takes viewers through iconic Oasis eras, soundtracked by Live Forever and narrated by Liam Gallagher. Alongside the video, adidas dropped a 26-piece collection that featured reworked 90s staples like the Firebird tracksuit, football jerseys and bucket hats.

• Style: Music-led nostalgia piece with bold visuals.
• Why it works: The video cleverly ties the product to cultural identity, which makes one of the world’s biggest brands feel timeless.
• Formats used: Hero campaign film, global social rollout, teasers.
• What we liked: What could’ve been a product launch became a cultural revival.
• Best for: Legacy brands that want to fuse nostalgia with fresh relevance.

6. Cisco: Making security human in a hybrid world

(Source: Cisco Security)

Industry: Cybersecurity

Cybersecurity isn’t the first place you’d look for standout video, but Cisco makes it work.

Its Security Service Edge (SSE) video avoids jargon and shows how the product fits into everyday work. The brand doesn’t rattle off features. Instead, it tells a clear story about outcomes: Smoother access, safer data and simpler management in hybrid setups.

• Style: Straightforward explainer video that highlights customer benefits.
• Why it works: The video reframes technical features as everyday enablers, not IT hurdles.
• Formats used: YouTube hero video.
• What we liked: ​​The video makes cybersecurity feel practical and easy to grasp.
• Best for: B2B enterprises that want to explain abstract products and concepts through a clear, understandable story.

7. Travel: The Grand Adventure | Airbnb Experiences

Industry: Travel, accommodation.

Airbnb’s Grand Adventure video put its Experiences platform back in the spotlight with a mix of live-action and animated video that feels like a travel diary. It tells a relatable story that pulls viewers in.

The video and accompanying campaign generated an impressive 660 million social impressions, successfully communicating that Experiences now average an incredible 4.93/5 rating (higher than core stays).

• Style: Real-world scenes blended with playful animation.
• Why it works: The video stirs viewers’ innate curiosity and desire for meaningful travel experiences.
• Formats used: Hero film, streaming/social cutdowns, influencer boosts.
• What we liked: It makes travel experiences feel magical but accessible.
• Best for: Brands that want to frame features as emotional journeys.

8. Duolingo: Math and Music launch

Industry: EdTech

When Duolingo expanded into Math and Music, the brand’s launch video stayed true to its playful voice.

Duo the owl guides viewers through quick, colorful scenes that keep learning lighthearted. Humor, energy and simple walkthroughs demonstrate that education doesn’t have to feel like dull homework assignments.

• Style: Bright animation mixed with clear product walkthroughs.
• Why it works: The video feels like a natural extension of Duolingo’s brand personality.
• Formats used: Hero film, in-app creative, social cutdowns.
• What we liked: The corporate video reinforces Duolingo’s mission to make education fun and accessible.
• Best for: Companies that want to launch new products in innovative ways.

9. Salesforce: Not Cool | What AI Was Meant to Be

Industry: SaaS

Salesforce’s “Not Cool” ad from its “What AI Was Meant to Be” series blends humor, celebrity power and product relevance into a sharp narrative video.

With Matthew McConaughey and Woody Harrelson trading witty lines, the ad flips the “AI is scary” narrative. Instead of abstract jargon, it makes Salesforce’s Agentforce platform feel useful, practical and, dare we say, fun.

• Style: Celebrity-led humor, quick edits.
• Why it works: The video brings personality to tech and makes AI feel approachable.
• Formats used: Broadcast TV, YouTube hero ad, Super Bowl, printed ads, OOH, social cutdowns.
• What we liked: It’s funny, relatable and clearly answers the “what does it do?” question.
• Best for: Tech companies ready to ditch the stiff explainer video for a personality-driven narrative approach. (See our list of top global SaaS video companies for more potential creative partners.)

Don’t stop with this list of standout video stories if you want to get a good grip on what other brands do. See more examples of YouTube content to try in 2025 to guide your content strategy.

Scale your corporate video storytelling efforts with Superside

Good enterprise video storytelling works. What are the biggest challenges for enterprise teams? Limited creative bandwidth, consistency, speed and scalability. A third of marketers say lack of time is their biggest hurdle, and 37% say they simply don’t know where to start with video marketing.

Superside clears these roadblocks. Driven by AI excellence and backed by a global team of top creatives, we help enterprises produce more top-quality, on-brand video content and master video production at scale to grow their brands.

Whether you need product launch videos or educational films for trainees, we can assist. The bonus: Our flexible subscription model gives you access to all the design capabilities you need, when you need them.

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