20 explainer video examples from big brands in 2025
A well-crafted explainer video can simplify complex information, capture attention and effectively convey your brand’s value proposition or message. In this article, we break down what a good explainer video looks like and list 20 of the best explainer video examples we could find to kickstart your creative thought process.
Many companies struggle to effectively communicate the benefits of their complex products or services to their target customers. Others struggle to educate employees and stakeholders about their products or services.
Great explainer videos are the perfect solution. When done right, these videos help brands break down complex ideas, win over skeptical buyers and investors, and simplify training processes.
In this article, we showcase 20 real explainer video examples to give you a sense of what’s possible. You’ll discover how big-league companies use explainer videos in weird and wonderful ways to simplify information. You’ll also get the lowdown on how Superside can simplify the video production process for your business.
Why explainer video production is hard to scale internally
Explainer videos are on your mind. That’s what brought you here.
Before we dive into the deep end of animated explainer video dos and don’ts, let’s pause to explore why so many companies try to produce explainer video content internally, only to quietly retreat a few months later.
The truth is, explainer video production is more than a creative challenge. In many companies, it’s a systems challenge. Let’s explain.
1. Your team is under constant pressure
Video production takes time and effort. If you’re part of a busy enterprise, there’s a good chance your internal team doesn’t have the capacity to create high-quality explainer videos.
Between conceptualization, scriptwriting, storyboarding, illustration, voiceover production, music selection and post-production edits, what sounds like a two-week project can often take months to complete.
2. Cross-functional team chaos is real
To get one great animated explainer video out the door, you may need input and sign-off from various internal and external teams.
Changes made late in the production process (e.g., after animation) can cause chaos and lead to significant delays. It’s therefore essential to coordinate everyone’s input. But this process takes time and energy.
3. Without good systems, your brand identity could suffer
If the whiteboard explainer video your product team made last year doesn’t match the animated explainer video your PR team produced this month, your brand identity could suffer.
Without effective design systems and workflows, brand elements can become inconsistent. Ultimately, your YouTube channel can appear to belong to four different companies.
4. Revisions are momentum killers
Iterating on a live-action explainer video or animated video under pressure can be tough, and if there are too many rounds of revisions, it dramatically slows down the production process.
If you lack good processes and strong gatekeepers, this might be your reality.
5. You don’t have the right skills in-house
Most brands don’t have full-time motion designers, video editors, voice artists or scriptwriters. You’ve got smart people on your team, but they may not be equipped to create the high-quality explainer videos you’re after. Unfortunately, it can take time and effort to find the skills you need.
6. Traditional agencies can’t keep up
Enterprise-level explainer videos often require fast turnaround times, multiple formats and different types of video marketing. Most traditional agencies just aren’t built for this level of scale. As a result, your explainer video project can become a lengthy and costly exercise.
The takeaway? You don’t just need creativity. You need infrastructure. If you want to produce effective explainer videos, you need a partner that can handle quality, complexity and volume at speed.
If you don’t have the capacity or skills in-house, and traditional agencies aren’t a good fit, enterprise video services could be the answer.
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What makes a great enterprise explainer video?
The best explainer videos do more than just look good or showcase impressive animation. These videos are rooted in smart strategy, clear narratives and processes that allow you to scale your output.
Here’s what truly sets great explainer videos apart.
1. Strong narrative structure
Nobody wants to read a list of features, stats or facts. A great explainer video tells a story and builds up to an “aha” moment.
If you want to use an explainer video to tell your brand story and/or sell a product or service, it’s critical to make your target personas the stars of the show. Your brand, product or service is merely the solution to their challenge or pain point.
2. Clear, simple video scripts
You may be tempted to stuff your video script with acronyms, dense facts and industry jargon, but resist the urge. Your audience will tune out if your message isn’t straightforward and relatable.
Scripts for effective explainer videos should be written in a conversational, approachable style that feels natural and easy for viewers to connect with. Use language that resonates with your target audience and conveys your information in a way they can understand.
3. Visual consistency
Imagine a YouTube or Vimeo channel that includes cartoon-style videos, hyper-realistic 3D renders and hand-drawn whiteboard videos with mismatched fonts. Your audience will be bewildered.
Smart brands use design systems, reusable templates and asset libraries to keep every animated video explainer on-brand and build visual consistency. Good processes and systems also make video production faster the second (and third) time around.
4. Platform-ready formats
A one-size-fits-all raincoat might save you from a downpour, and maybe even work for your brand swag, but when it comes to marketing videos, a “one size fits all” approach will leave your brand out in the cold.
Your YouTube explainer video may need a different crop, format or call to action to work on your other owned platforms. As most people watch videos on their phones, especially social media videos, it’s also essential to think “mobile first.”
The best video marketing meets your audience where they are. Tailor your content to fit each platform perfectly.
5. Plan for localization
If you cover several markets, your explainer video shouldn’t be unintelligible outside your zip code. Here’s help:
- Use subtitles to make the content accessible to speakers of different languages or those who watch without sound.
- Swap voiceovers to match the language and cultural tone of each target market.
- Incorporate visual cues that are universally recognizable or tailored to specific regions.
- Adapt your video title to resonate with diverse audiences. Just remember to maintain brand consistency.
The goal is to create an inclusive brand experience that delivers a consistent core message across all global teams and markets, even if the explainer video varies to suit local preferences.
6. Consider music, tone and pacing
Even the most informative explainer video can lose viewers if awkward sound effects or sluggish pacing get in the way. Upbeat music, clean transitions and a good rhythm keep people engaged.
A smooth, enjoyable explainer video isn’t just fun to watch; it’s also more likely to stick in people’s minds and get shared. Even the most positive message or socially conscious push can lose its impact if the explainer video’s audio sounds like it’s straight out of the dial-up era.
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20 explainer video examples from top brands
The best way to understand what makes for a successful explainer video is to see a few of these videos in action.
Below, we’ve rounded up 20 examples that demonstrate the power of clear narratives, impressive animation and smart creative strategies. These are the best explainer video examples around.
1. Bolt by Superside
(Source: Superside)
Customer: Bolt
Industry: eCommerce, FinTech
Use case: Post-rebrand explainer video for brand awareness
Style: 2D + 3D animation (hybrid), surreal motion language
Length: ~60 seconds
Timeframe: 1 month
Creative team: 18 dedicated Superside creatives
After Bolt completed a bold rebrand full of kinetic colors, abstract shapes and a new brand essence called “electric dynamism,” this Superside customer faced a fresh challenge: They wanted to bring this vibrant identity to life in an explainer video.
However, the brief was anything but straightforward. Bolt didn’t just want a bog-standard video; they were set on a 60-second cinematic animated explainer that would:
- Visually channel the speed and simplicity of Bolt’s one-click checkout.
- Mirror the company’s surreal, high-energy design system with 2D/3D movement.
- Feel more like an “A24 opening credit” than a PowerPoint animation.
- Be completed in just one month.
For most teams, the tight deadline and high expectations would trigger panic. For Superside, it was the green light to kick things into high gear.
We assembled a dedicated team of 18 creatives to bring Bolt’s creative vision to life, and handled everything from scripts and storyboards to 2D/3D animation and final delivery. Our team used a blend of After Effects and advanced 3D motion design to create bold, wide-angle compositions, surreal transitions and fluid camera movement, all of which added momentum to the animated explainer video.
Delivered in under 30 days and approved within 24 hours, the video helped Bolt increase its creative output by 600% that month. More importantly, the explainer video became a launchpad for the brand’s new identity.
It also proved Superside’s ability to deliver complex, brand-safe motion video at scale. As Bolt’s Creative Lead put it, “We love the flow and the rhythm of the film.”
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2. Duolingo
(Source: YouTube)
Industry: EdTech
Use case: Platform awareness and feature adoption
Style: 2D animation
Problem: Learning a language is meant to be fun, but it can sometimes feel like a punishment (almost like Friday afternoon detention).
Solution: An explainer video that helps first-timer Duolingo users understand what they’re in for and, just maybe, why they should fear the brand’s push notifications.
The explainer features Duo, the green owl mascot who has become a favorite among Duolingo users for his quirky, slightly unhinged personality.
He guides learners through a fast-paced, emoji-packed, gamified world of hearts, streaks and motivational nudges. The animation is lively, the voiceover strikes a friendly yet firm tone, and the whole experience feels more like a mobile game than a traditional language lesson. The result is a fun, highly shareable explainer video.
3. Crazy Egg
(Source: Vimeo
)Industry: Software-as-a-Service (SaaS)
Use case: Product explanation and demo
Style: 2D animation
Problem: Users simply didn’t know where to click.
Solution: This animated explainer depicts a clueless website owner who stares sadly at his metrics, clearly unable to make sense of the data. Suddenly, Crazy Egg swoops in, overlays a heatmap and instantly the character gains clear insight into how visitors engage with his website.
With crisp animation, plain language and just the right touch of customer empathy, this video transforms initial confusion into enthusiasm. This explainer video was so successful that it became the brand’s go-to sales tool.
4. Dollar Shave Club
(Source: YouTube)
Industry: eCommerce
Use case: Brand awareness and launch
Style: Real-life video
Problem: Razors are kind of boring.
Solution: When Dollar Shave Club needed to explain its new subscription model and capture attention, it launched a now-legendary video.
In the video, founder Michael Dubin strolls through a warehouse, delivers witty, irreverent jokes and famously declares, “Our blades are f***ing great.” He then clearly explains how the service delivers quality razors to your door for just a few dollars a month.
The video’s humor and directness allowed Dollar Shave Club to break through consumer apathy and firmly establish its brand. In just 90 seconds, it generated millions of views, achieved high conversion rates, and created a distinctive brand voice.
This funny video demonstrates that a creative and authentic approach to explainer videos can drive real results.
5. AllTrails
(Source: Vimeo)
Industry: Consumer app
Use case: Platform walkthrough
Style: 2D animation
Problem: AllTrails is suitable for everyone, but the app was overloaded with technical features that deterred beginners.
Solution: Our next explainer video opens with a relatable scenario: People in search of trails that truly fit their needs. The AllTrails app steps in with beautiful visuals, animated user interface elements and easy-to-use filters like “dog-friendly,” “not 12 miles” and “waterfall.”
The video makes it clear that AllTrails is designed for real people, not just extreme outdoor enthusiasts. It also showcases how easy it is to find the perfect trail. In the process, it positions AllTrails as an inclusive platform with a broader audience appeal.
6. Wine Country Gift Baskets
(Source: Facebook)
Industry: Retail, commerce
Use case: Product showcase
Style: 2D animation
Problem: Gift baskets can feel generic.
Solution: This delightful video from Wine Country skips the usual product shots and instead spotlights the people behind the gifts.
We hear personal stories from real customers, who share with us who they send baskets to and why these moments matter. Each story is paired with cinematic close-ups and subtle transitions that create a sense of warmth and sincerity.
It’s a reminder that gifts are gestures of gratitude, celebration and connection. The baskets are merely the medium.
7. Microsoft Azure
(Source: YouTube)
Industry: Enterprise tech, cloud computing
Use case: Multi-product platform introduction
Style: 2D animation
Problem: The product’s wide range of features can confuse users (yes, even tech-savvy IT leaders).
Solution: Microsoft’s explainer video takes a calm, minimalist approach and incorporates uncluttered 2D motion graphics (network diagrams, server icons and app deployment timelines) paired with clear, straightforward narration to tell a strong story. It shows potential customers how to launch a web app, connect a database and manage a virtual machine with the Azure platform.
The video turns what could be an overwhelming array of technical features into a streamlined, accessible overview. The result is a cloud platform introduction that’s approachable for everyone, not just IT professionals or tech experts.
8. Clever Devices
(Source: YouTube)
Industry: Transportation
Use case: B2B marketing
Style: 2D animation
Problem: Most transit agencies juggle a dizzying array of bus schedules, delays, service levels and legacy systems.
Solution: This animated video guides viewers through live-action depictions of dispatchers, accompanied by clean animated overlays that display real-time data from their platform.
It shows how, as a bus approaches, route numbers, arrival times and door announcements appear. Audio cues and motion graphics synchronize with the system’s updates to bus stop screens and onboard announcements.
The video demonstrates how Clever Devices’ PA/PIS system empowers transit agencies to track vehicle health, forecast arrivals and keep passengers informed at every stage. With a professional, friendly tone, it confidently illustrates how these tools modernize public transit for the digital age.
9. Uber Eats
(Source: YouTube)
Industry: Food delivery
Use case: Driver onboarding and training
Style: Live-action explainer video
Problem: App flows and pickup rules often confuse new Uber drivers, resulting in mix-ups and delays.
Solution: Uber Eats uses a hands-on, walkthrough style to share important information via this explainer video.
We watch a new courier tap the app to locate orders. Animated pop-ups highlight steps (“Tap to accept,” “Swipe to confirm pick-up,” “Ring or message customer”). Realistic background sounds, from scooter engines to chimes, overlay friendly voiceover instructions.
The video blends real-world footage with animated guides and UI callouts to make it a valuable training tool. It's succinct and effective.
10. Amazon Go
(Source: YouTube)
Industry: Retail
Use case: Service introduction and brand positioning
Style: Live-action video
Problem: When Amazon introduced its grab-and-go retail concept, it had to show shoppers how the technology worked.
Solution: Amazon created an explainer video that taps into the power of real-world scenarios. We follow a few shoppers from phone swipe to snack pickup. Each step is captured with crisp, live-action coverage.
The camera shadows the shoppers closely: They don’t have to scan or wait; they can just grab and go. Subtle on-screen prompts (like “Swipe in” and “Receipt sent to your app”) guide the journey, and the soft background hum of store ambiance underscores how seamless this shopping experience is.
11. Grammarly
(Source: YouTube)
Industry: SaaS
Use case: Feature demo
Style: Live-action video
Problem: Users ignore grammar tools because they don’t see the real-time value in their writing flow.
Solution: Grammarly’s explainer follows Nadia and Alan, two community members co-writing a proposal for a local park project. As they exchange messages, emails and documents, Grammarly quietly steps in, suggests tone improvements, flags unclear language and keeps the writing polished but personal. The story unfolds through split-screen scenes that show their collaboration from start to finish.
The magic here lies in the video’s emotional and functional aspects. It demonstrates how Grammarly goes beyond grammar corrections to help drive genuine human connection. It also makes complex ideas clearer and teamwork smoother.
The video is a great example of how thoughtful narratives can humanize technology.
12. Super Sync Sports
(Source: Vimeo)
Industry: Interactive entertainment
Use case: Product demo and cross-device experience
Style: Animation
Problem: People struggle to envision how everyday smartphones can be transformed into multiplayer game controllers.
Solution: This lively video makes tech synchronization feel like fun. With bold, flat animations and a parade of absurdly lovable athletes (spaghetti-limbed swimmers and googly-eyed cyclists), the video shows how you can control browser games on your computer with your phone.
The video experience is so lively and interactive, you’ll feel like you’re playing a game as you learn.
13. Oreo
(Source: YouTube)
Industry: Consumer packaged goods
Use case: Brand nostalgia
Style: Real-life video
Problem: Oreo wanted to encourage people around the world to make snack time a joyful tradition and enjoy their Oreos in the best possible way.
Solution: This short video stars a boy, his loyal dog and a single Oreo. In an effortless moment, the boy explains the Oreo ritual: Twist the cookie, lick the creamy center and dunk it into a glass of milk. The dog, wide-eyed and captivated, looks on.
This 1990s gem is often credited as the blueprint for modern explainer videos. Rather than spell things out, it simply showed viewers how to enjoy the product. The “twist, lick, dunk” ritual became second nature for a generation, and its influence is still felt today. The Oreo ad remains one of the best explainer videos ever produced.
14. Mastercard
(Source: Vimeo)
Industry: Finance
Use case: Service explainer for digital payments
Style: 2D animation
Problem: Many people find financial services impersonal and complex, especially when they have to navigate digital transactions.
Solution: This video masterfully blends clarity, minimalist corporate animation and crisp typography to spotlight impressive global stats, like “2.3 billion Mastercard and Maestro accounts” and “round-the-clock transaction processing.” Simple visuals and professional voiceover explain how Mastercard connects economies, supports smart cities and keeps user data safe.
The video is more of a highlight reel than a demo. The warm animation is modern, the pacing is smooth and the message is clear: Mastercard is always on, always secure and everywhere commerce happens.
15. Domino’s
(Source: Vimeo)
Industry: Food and beverage
Use case: Product reveal
Style: Stop motion(esque)
Problem: Domino’s pan pizza was tasty, but few customers were aware of the handmade crust and the multi-step process that set it apart.
Solution: The brand created a stop-motion-inspired video that takes viewers on a sensory journey through every step of the production process: Dough being pressed, cheese layered, sauce poured and a dramatic shot of the pizza as it slides into a blazing-hot oven. The voiceover delivers the punchline: “It’s handmade… by hand.”
The visually appealing video transforms the brand’s culinary craftsmanship into a promotional magnet that’s perfect for TV spots, social feeds and in-app placements.
16. Visa
(Source: Vimeo)
Industry: Finance
Use case: B2B product explainer
Style: Motion graphics
Problem: Threat intelligence can seem intangible, but modern businesses need to know how to respond.
Solution: Visa is known for its product explainer videos. This one plays out like a mini spy thriller. With sharp sound effects (clicks, pulses and encrypted blips), it creates a high-stakes digital world where threats lurk in every data stream.
Motion graphics depict sophisticated firewalls, intercepted data breaches and dark-web threats all swiftly neutralized by Visa’s response system. It turns cyber jargon into an actionable story that clearly defines Visa’s role: “Here’s the threat. Here’s our response.”
Educational videos like this one are perfect for sales decks and decision-maker pitches.
17. Monday.com
(Source: YouTube)
Industry: Project management
Use case: Product overview
Style: Demo-style visuals
Problem: Project management tools are frequently overloaded with features, filled with technical jargon and hard to navigate.
Solution: This explainer skips the metaphors and gets straight to the point. From the first second, it shows Monday.com in action. Interactive walkthroughs illustrate the platform’s ability to power every function across your organization.
Features are demonstrated in action. Automations snap into place, dashboards refresh instantly and project views transition seamlessly. With a punchy, crystal-clear voiceover and confident rhythm, the video drives home a single message: This platform handles everything.
18. Slack
(Source: YouTube)
Industry: SaaS, communication, collaboration
Use case: Brand positioning
Style: Real-life video
Problem: Many people initially saw Slack as “just another chat app.” The challenge was to show what Slack offers without making it feel like a dry IT tutorial video.
Solution: If you’re a fan of The Office, you’ll appreciate this video. Every detail, from the opening shot to the backgrounds the Slack team created, offers a tribute to the iconic mockumentary style that made the show so memorable.
This explainer video style follows a group of office workers stuck in outdated communication styles, until they discover something better (Slack). The animation is slick and metaphor-driven: Inboxes morph into organized threads, and scattered documents unify into searchable libraries.
It’s playful and personable. In just under two minutes, Slack goes from “maybe” to “must-have.”
19. Dropbox
(Source: Vimeo)
Industry: SaaS, cloud storage
Use case: Product explainer and onboarding
Style: Motion graphics
Problem: When Dropbox first hit the market, cloud storage was a brand-new idea for most people. Many users were puzzled about where their files actually “went” and found the idea of syncing documents across multiple devices abstract.
Solution: Dropbox’s explainer video features simple stick-figure animation and a straightforward, no-nonsense narrative. It guides viewers step by step and shows how Dropbox brings order to the chaos associated with USB drives, endless email attachments and “final_final_REALLYFINAL” folders.
The animation and voiceover are easy to understand, with a relaxed, approachable tone and simple, lo-fi visuals. It’s the kind of video you could play for your 90-year-old grandpa. He’d find it all easy to follow.
20. Booking.com
(Source: Vimeo)
Industry: Travel, internal comms
Use case: Internal platform onboarding
Style: Motion graphics
Problem: When Booking.com had to introduce a new set of internal tools, many employees felt overwhelmed by the changes and didn’t know how to get started.
Solution: This funny Mission: Impossible-inspired video follows Kevin, who doesn’t have a clue how to manage his internal meetings.
The explainer video guides employees step by step through the entire process of managing internal meetings and shows them how to schedule, set up and host meetings with ease. The tone is welcoming and the visuals are streamlined.
Motion graphics that mirror Booking.com’s familiar UI walk employees through tools, systems and workflows with simplicity and warmth.
Superside as your explainer video partner
The above examples make one thing clear: Successful explainer videos are all about alignment (with your brand identity, your audience’s needs, your project timelines, and yes, even those non-stop requests from internal stakeholders).
That’s precisely where Superside shines.
We’re not a traditional agency. We’re a subscription-based creative design service built for enterprise teams that need scalable video production.
Here’s why other enterprise teams trust Superside:
- Speed and global coverage: With creative talent across many different time zones, your projects never have to stand still. Need overnight storyboards? Localization in six languages? We’ve got you.
- End-to-end video production: From concepts and scripts to illustrations, storyboards, video animation, VO and final delivery, we can deliver it all. Think BYOI: You bring your idea; we bring the entire production line. Together, we produce high-quality videos.
- Brand-safe, multi-market ready creative: We build your brand guidelines into every project from the very start. Whether you need five regional adaptations, vertical social formats or a video campaign tailored for global reach, we’ve handled it all and are always ready for the next challenge.
- The track record you seek: We’ve worked with a wide range of customers, from Fortune 500 companies to ambitious scaleups. We’ve also partnered with some of the world’s most recognized brands, scaled their creative output and helped them maintain brand consistency across global campaigns. We can undoubtedly do the same for you.
- Proven ROI: Collectively, our customers have seen an impressive 445% return on investment. This demonstrates the tangible impact of our approach.
See How Top Brands Do It
Looking for extra inspiration?
Check out more of Superside's brand projects.
Clarity, creativity and scale in every frame
Ready to take the plunge and create a few standout explainer videos?
If you think beyond just the next project (and you should), success isn’t just about professional video production. A repeatable, scalable process that ensures every explainer video is as strong as the last will ultimately help you grow your enterprise.
Whether you need to explain how to use a complex product feature or get your internal team on the same page, Superside will get you there.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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