Tag
#Immersive
Augmented reality brand experiences that connect and convert in 2025
Today’s consumers are bombarded with marketing messages and ads, hardly noticing them anymore. As a result, brands are shifting their focus from traditional ads to memorable experiences, ushering in an era of experiential marketing. Research shows that 91% of consumers feel more positively about a brand after a meaningful interaction, and 85% are more likely to make a purchase as a result.
Top 8 Augmented Reality Design Agencies in 2025
Seeing that purse sitting on their kitchen table through their phone screen to judge its size in real life. Being immersed in a digital booth at a tradeshow to learn something new or interact with a brand. Virtually participating in a campaign through an augmented reality (AR) face filter, and posting a selfie on Snapchat, TikTok or Instagram. These are all ways people want to use augmented reality in their everyday lives right now.
How and Why Brands Are Embracing Immersive Marketing
If your brand is the sum total of a person’s interactions with you, your product, and your team, what would you achieve if you could build reality around them? That’s the essential promise of immersive marketing.
Beyond the Brief: A Standout AR Experience
At crowded conferences, it’s all too easy for brands to blend in. One stand looks much like the next. Every brand sounds just like the rest. For Dayforce, a human capital management (HCM) software provider, this simply wouldn’t do. To present their new, unified brand at their annual customer conference, they envisioned an experience beyond the norm—something that would set them apart from the sea of sameness.
7 Actually Awesome Augmented Reality (AR) Advertising Campaigns
It’s official: We’re now living in the metaverse. Well, almost. AR advertising campaigns have been around for a decade—(remember Pepsi’s viral 2014 bus shelter AR campaign?)—but we’re entering a ramp up phase as more brands, both B2C and B2B, experiment with AR advertising campaigns. Snapchat, Facebook, Instagram and others have offered AR ad formats for years. But Meta’s recent launch of Instagram Reels and Stories AR ads has pushed AR advertising to new heights in 2023. AR ad spending on mobile alone is expected to reach $6.68 billion USD by 2025.
How to Build the Best Brand Experiences (With Examples)
What if marketing went deeper? Forget going “bigger;” one day at the Vegas Sphere will run you $450K. What if marketing could take prospects to a heightened state, where they couldn’t help but think more highly of the brand in question? It can, of course. There’s an emotional gap that marketing can fill—and capitalize on—with brand experiences.