10 best AI video examples for inspiration in 2025
AI-produced video is on the rise, and for good reason. Consumers crave video content, and AI unlocks incredible benefits for brands. See how top enterprises save time, cut costs and drive real ROI with AI-powered video. Also, use this list of AI video ad examples to inspire your next viral video campaign.
Video marketing continues to prove its impact. Viewers retain 95% of a message when they watch it on video, compared to 10% when they read it in text. And 89% of consumers love the format so much that they want even more branded video content.
This demand has driven brands to explore innovative tools and production approaches over the last few years. AI has played a central role.
In 2025, 41% of businesses used AI for video production, while another 19% planned to experiment with the tech in the near future.
But the unprecedented demand for video means these tools alone aren’t always enough. In the enterprise environment, those who make a lasting impression deliver scale, consistency and fresh creativity. Many creative teams struggle to keep up without a strategic approach that combines AI excellence, top talent, streamlined processes and smart project management solutions.
This article highlights exceptional AI-powered video examples crafted by Superside’s creative team, alongside standout work from other brands. We showcase work that tells powerful brand stories and unpack why each example matters for marketers who want to produce videos that win customers.
Why use AI video for marketing now?
Everywhere you look, you’ll find examples of videos produced with AI’s help. Initially used by independent creators for random clips, the technology has now matured to support creative teams in the production of professional video campaigns.
Brands like Coca-Cola and Sephora have eagerly adopted the tech in their campaigns, and many other brands have followed suit.
Plus, companies that use AI to generate videos reduce their time and costs by as much as 80% compared to traditional methods.
For marketers, the main advantage of AI video is its scalability. Traditionally, producing video was hard, expensive work, but AI has rewritten the rules. With the correct setup, teams can now quickly and cost-effectively generate dozens of video variations, test what resonates with their target customers, and refine their approach based on creative performance.
What we are trying to do here at Superside is driving adoption, and adoption means that we have several different initiatives from training to hiring talent, creating sessions or inspiring people.
But proper use of AI video tools remains a challenge for many, especially at the enterprise level. However, the creative service companies that have mastered the technology have set a new standard for creativity, efficiency, scale and ROI.
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What sets quality AI video ads apart
AI-generated videos can vary widely in quality. Usually, the difference between forgettable content and standout, top-quality video campaigns comes down to strategy, care and execution.
The allure of AI-supported video creation is hard to ignore. Tools like Runway and Krea promise speed, efficiency and endless creative possibilities. Want to show footage of a cat waking under snow-covered trees, sea creatures on a rocky shore or a Tokyo street filled with colorful light? With AI, it’s all possible.
Let’s take a closer look at the key elements that must come together for your team to create high-quality, AI-powered videos for effective marketing.
1. Personalization, speed, bold concepts and brand alignment
The most successful AI-driven campaigns don’t just tap into the latest video trends or flashy AI gimmicks. They deliver highly personalized, unforgettable videos fast.
Personalization makes audiences feel seen rather than marketed to, while speed allows brands to test and refine their videos at a pace traditional production simply can ’t match. Bold concepts pull viewers in and keep them engaged, and brand alignment ensures that even the boldest experiments still feel unmistakably on-message.
Apply these four strategies successfully, and your AI videos are set to become significant growth drivers.
The data speaks for itself
According to a Forrester Total Economic Impact™ study, Superside delivers a 94% ROI and pays for itself in six months.
2. Guardrails and editorial discipline
AI can churn out video content in a flash, but be warned: If you prioritize speed over quality, your videos could fall into the “AI slop” category.
Blurry visuals, clunky voice-overs and tired, generic ideas can do more harm than good, as today’s audiences are quick to spot inauthenticity.
3. Integration into the creative pipeline
It’s easy to think that AI video success boils down to good prompts. But, in our experience, the real differentiator is workflow. Teams that masterfully integrate AI into their creative pipelines see stronger results.
With AI, we’re enabling storytelling at a scale never before possible. It speeds up storyboarding, experimenting visually, creating soundtracks and transforming creative workflows entirely.
At Superside, we strategically incorporate specific AI tools and features at key points in the production process, from ideation and pre-production to brand review and campaign launch, rather than using the tech indiscriminately (or for too many creative tasks).
The tools matter, but what matters more is whether the video effectively serves the creative intent and audience, and strongly aligns with the brand’s vision and identity. AI can be a massive help, but it can’t completely replace human creativity. Good creative brains should still guide the production process.
The best digital ads often come from weird, unexpected ideas. I think it's where AI thrives most when we give the creatives—and at the same time the AI tooling—the freedom to explore this weirdness.
That’s where the right video content partner can make a world of difference. A creative company well-versed in all aspects of video production and AI can help you move beyond creative experimentation to workflows and design processes that truly streamline the production process.
Superside’s subscription-based model, for one, allows enterprise teams to scale their video production efforts up and down as needed, with no hidden fees. A combination of AI excellence and top human talent can help you scale your creative capacity at a much lower cost than you’d expect. The kicker: A high ROI is pretty much guaranteed.
Because we work with enterprise teams worldwide, we also have a deep understanding of the challenges big companies face as their need for scaled-up video production grows.
The 10 best AI video examples in 2025
If the past few years have taught us anything, it’s this: AI video production isn’t just efficient, it transforms itself every time, for every industry and every intent.
The examples below illustrate how enterprise teams and their creative partners use AI to produce knockout videos.
Now, let’s look at 10 of the best AI video ad examples:
1. Forter x Superside: All Systems Go
Identity intelligence brand Forter faced a common challenge for high-growth companies: Its ambitious creative goals outpaced the capacity of its lean in-house team. The brand needed to scale its design output, event assets, video production and more without hiring more staff, but didn’t quite know where to start.
When Superside stepped in as the brand’s on-demand creative partner, we helped them deliver motion, video, AI-powered visuals and other creative assets with speed, quality and brand alignment. The highlight of this collaboration was a sci-fi-themed animated video for Forter’s internal “All Systems Go” sales kickoff meeting, created solely with AI tools.
It literally looked like a sci-fi movie. Animations everywhere, astronauts walking on different planets… and it was done fast, with AI. People felt like they were in a planetarium.
We became an extension of the brand’s creative team when they needed it most, and applied the AI expertise we’re known for to accelerate creative production and reduce costs.
- Type of video: Motion design
- Why it worked: With Superside’s support, Forter successfully scaled its creative efforts across multiple formats. Our blend of AI-powered efficiency, speed and strategic creative insights helped the brand make an impact and achieve strong results.
- Best for: Enterprise companies that want to produce fast, high-quality video with the help of AI.
We can do the same for you. Our team doesn’t just use AI; we integrate the technology into custom workflows tailored for enterprise-scale applications. Ultimately, we also ensure that the final output, whether that’s a video or another creative asset, is human-led, 100% on-brand and strategically sound.
Work with us, and we’ll also create custom AI image models for visuals and voice plus localization-ready workflows with smart transcreation.
Want to see AI video in action?
Explore Superside customer stories and get inspired
by how we’re integrating AI into creative workflows.
2. Johnson Controls x Superside
When Johnson Controls, a world leader in smart buildings, wanted to produce an affordable yet standout brand video quickly, Superside proved to be the ideal partner.
Forgoing a full-scale video production, our creative team developed an AI-assisted, puppet-style animated video that featured a memorable character named Bob. The video was produced quickly and affordably, and was so successful that Johnson Controls commissioned two follow-ups in the same style.
Superside was able to deliver the “Don’t Surprise Bob” video 85% faster with the power of AI. We also saved Johnson Controls over $47,000 in production costs.
- Type of video: AI-powered animation
- Why it worked: The animated scene featured a relatable character and a simple brand message that stood out in a dull B2B marketing world.
- Best for: Enterprise companies that want to produce fast, high-quality video with the help of AI.
3. Synthego x Superside
When biotech innovator Synthego needed a promotional animation to use on World CRISPR Day, they decided to Superside it.
Thanks to a strategic mix of AI-powered asset generation, tools like Photoshop’s Generative Fill feature and expert human direction, the video was completed in just five days. The team also gained a vast library of over 1,500 images that complemented the narrative.
The animation video helped Synthego to deepen its engagement with customers and other stakeholders. The final result not only demonstrated phenomenal technical skill but also proved that AI can enhance creativity without replacing human input.
With Superside’s help, Synthego saved over 39% of design hours and reduced production costs by more than $5,000.
- Type of video: AI-enabled promo animation
- Why it worked: Superside combined the power of AI with human expertise to create high-quality videos and images in record time. The time saved on production allowed the creative team to focus on the artistic aspects of the video project.
- Best for: Enterprise companies that want to produce fast, high-quality video with the help of AI.
4. Coca-Cola’s “Create Real Magic” campaign
Coca-Cola’s “Create Real Magic” campaign clearly demonstrated how global brands can use AI video to drive engagement and build customer loyalty.
Creatives were first invited to produce personalized digital artwork and festive scenes using Coca-Cola’s proprietary “Create Real Magic” platform, which combined the capabilities of GPT-4 and Dall-E (the first of its kind to do so). Coca-Cola then used the submissions to create video content for its billboards.
By directly involving creatives in the campaign production process, Coca-Cola built deep emotional connections with its target audience. Its use of cutting-edge technology also masterfully mirrored the brand’s timeless festive spirit.
Overall, the campaign showcased the potential of AI-driven creativity and reinforced Coca-Cola’s position as a pioneer in experiential and interactive marketing.
- Type of video: Enterprise AI video storytelling
- Why it worked: The campaign effectively combined large-scale personalization with a polished brand narrative, which strengthened brand affinity.
- Best for: Large consumer brands that want to use AI-enhanced creative campaigns to resonate with target customers across global markets.
5. Kalshi’s NBA finals ad
In June 2025, Kalshi made headlines with a surrealistic AI-powered commercial that aired during the NBA Finals. It was a bold move that placed the brand in front of millions of viewers, achieved with a budget of only $2,000 (a fraction of the typical production budget).
The 30-second spot, which jumps from one unlikely, chaotic scene to another, was produced in just two days. AI tools like Google’s Gemini and Veo 3 made it all possible.
The ad demonstrated how a lean team can deliver primetime-quality work without the resources typically associated videos produced in the physical world. Kalshi’s calculated risk also demonstrated that AI-powered video can help smaller brands gain visibility on the world’s largest platforms.
The ad generated over 3 million views on X alone and is seen as a standout case study of video marketing’s future.
- Type of video: Fully AI-produced, prompt-driven commercial
- Why it worked: The ad proved that high-quality video content can be created quickly and affordably with the right tech stack. Its bold, unconventional style cut through the noise and made a strong impression on millions of viewers.
- Best for: Challenger brands with limited budgets that aim for visibility on high-profile platforms.
6. Popeyes’ (w)Rap Battle
Fast-food brand Popeyes took a playful swipe at McDonald’s with an AI-generated diss track video that promoted its new wraps.
The campaign used AI models Veo3 and Suno to produce music, lyrics and visual data in just three days. The swift production cycle allowed the brand to respond quickly to its competitor and maintain a light, entertaining tone.
The result was a viral moment that proved AI video can fuel creative, culture-driven marketing with speed and wit.
- Type of video: AI-generated viral ad
- Why it worked: The track masterfully uses hip-hop tropes to convince target customers that Popeyes’ wraps are far superior to McDonald’s.
- Best for: Consumer brands that want to generate videos quickly to stay ahead of market trends and competitors.
7. Microsoft’s Surface campaign
Microsoft used an AI-powered video campaign to showcase the capabilities of its new Surface line.
Instead of focusing solely on device features, the videos demonstrate how a combination of CoPilot-powered workflows and Surface hardware can unlock new levels of productivity and imagination.
The creative team worked within a limited budget and completed the video in under a month. Generative AI was used in the production (e.g., screens with visual data), but the video was also heavily edited by human designers.
The campaign successfully reinforced Microsoft’s position as both a technology leader and a creative enabler.
- Type of video: Product storytelling through generative AI
- Why it worked: The videos effectively connect Surface Laptop and Pro features to real-world creative outcomes.
- Best for: Tech brands that want to showcase innovation and establish credibility with professional audiences.
8. Nike’s “Never Done Evolving” campaign
(Source: Adage)
In Nike’s “50th Anniversary Never Done Evolving feat. Serena Williams” campaign, archival footage and predictive AI models were used to illustrate how Serena’s tennis game might evolve.
The creative team behind the campaign used advanced AI and machine learning to create a virtual match between Serena Williams at two pivotal moments in her career: Her first Grand Slam win at the 1999 U.S. Open and her victory at the 2017 Australian Open.
They analyzed the historical footage to model her playing style from each era, including decision-making, shot selection, speed and agility. Ultimately, they brought to life two AI avatars of Serena that appeared to play against each other in a realistic, digitally generated tennis match.
The AI-driven video created a powerful narrative about progress, resilience and the relentless pursuit of excellence. It also honored one of the brand’s most iconic athletes.
- Type of video: AI-driven brand narrative
- Why it worked: The video masterfully combined technological innovation with emotional resonance to celebrate an athlete’s journey. It also reinforced Nike’s innovative, bold brand image.
- Best for: Brands that aim to inspire their audiences through heritage and future-focused narratives.
9. Virgin Voyages’ “Jen AI” campaign
Virgin Voyages launched its innovative “Jen AI” campaign to promote its cruises with a clever approach to personalization.
With the help of AI, the brand created custom video invitations in which singer Jennifer Lopez speaks directly to individual viewers.
One version of the video opens with a cinematic film shot, dramatic ocean views, a clear blue sky and a ship creating white-tipped waves in the afternoon sun. Lopez then begins promoting Virgin Voyages. The humor unfolds as the creative team playfully argues over how “Jen AI” should sell the product.
This campaign showcases how AI-powered video can seamlessly blend celebrity charisma with personalized content to make audiences feel like part of an exclusive experience.
- Type of video: AI personalized celebrity endorsement
- Why it worked: The video campaign turned a standard promo into a highly personalized, fun visual experience.
- Best for: Lifestyle and travel brands keen to combine celebrity appeal with large-scale personalization.
10. Cybercom Group’s Commercial by AI
Cybercom Groups created the “Commercial by AI” video as an experiment to see what happens when AI directs an ad from start to finish. The creative team fed years of other IT brand films into an AI system, which then produced a cinematic-style narrative with visuals and editing choices of its own. The result is a delightful video that tells an interesting story.
“The ultimate IT brand film”, as the narrator describes it, starts with footage from nature. One of the first scenes has a magical and romantic feeling, featuring pine trees against a steep mountain slope. Mid-afternoon light casts a warm, golden glow as the frame shifts.
Next, a steep dirt road curves gently across the screen at magic hour. Soon, a stylish woman walks into a corporate setting and shares smiles with her colleagues, followed by a woman running on a mountain path, her dog at her side. The visuals become faster-paced and more absurd until the narrator eventually says, “Arrggh, well that didn’t work.”
- Type of video: Fully AI-directed experimental ad
- Why it worked: This experimental ad pushed creative boundaries, sparked curiosity and triggered lively debate about the role of AI in creativity. By fully embracing AI’s strengths and quirks, Cybercom successfully created a conversation starter.
- Best for: Innovative brands that want to position themselves at the forefront of creative technology.
Future-proof your video marketing strategy with Superside
As brands become increasingly creative and resourceful, we’ll see many more superb AI video examples.
But while the technology opens up a world of creative possibilities, AI is best applied with care. A solid strategy, combined with close attention to quality and brand consistency, is key.
If you need an AI-powered creative partner who can help you scale your video output and pay attention to all these details, you can’t go wrong with Superside.
We blend enterprise strategy, creative intelligence and AI-enhanced workflows to help B2B brands expand their video presence across new channels. We’re known for embracing tough creative challenges and use AI to cut costs, accelerate production and make brands truly stand out.
Don’t watch from the sidelines. Turn your next AI video campaign into a brand-consistent story ready to use at scale.
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FAQs
Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
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