Uncopyable:
Building a Brand Beyond Comparison
Forget what everyone else is doing. Gareth Morgan, Head of Global Brand Design at Revolut, ditched competitor analyses and built a brand too bold to imitate instead.
Our speakers
Hear from creative leaders who have built brands that scale with product and innovation. Gareth Morgan (Revolut) and Kae Neskovic (Superside) will share how bold strategy, cross-team alignment, and creativity drive real growth.
Gareth Morgan
Head of Global Brand Design at Revolut
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Kae Neskovic
Session Host
Executive Creative Director at Superside
Key takeaways
Missed a moment or want a quick recap? Here are the top insights from our discussion!
Start by measuring against yourself, not the market
The strongest brands measure progress by internal ambition, not by copying what competitors are doing.
Adopt AI for speed, but keep strategy human
AI can speed up asset creation, but creative strategy, messaging, and brand integrity still need a human touch.
Treat product and brand as one connected system
Customers don’t distinguish between UX and branding, so neither should your internal teams.
Automate brand governance wherever possible
Leverage centralized tools and asset libraries to ensure consistency and reduce manual brand policing across teams.