Where do I even start? A practical guide to using AI in creative work
Please join Julia (Zapier) and Kae (Superside) as they discuss how you can help creatives and marketers move from AI overwhelm to confident experimentation by building structure first.
Date: Thursday, February 12th, 2026
Time: 10:30 AM EST
What you'll learn
Still deciding if this session’s for you? Here’s what we’ll cover.
Where AI actually helps (and where it doesn't)
How creative teams identify high-value, low-risk starting points for AI—without compromising quality or judgment.
Why structure always comes before tools
How clear creative direction, intent, and guardrails make AI useful instead of overwhelming.
How teams move from curiosity to real use
What it takes to go from “we should try AI” to practical, repeatable workflows that teams actually stick with.
Our speakers
Let's get practical. Hear from creative leaders who are successfully integrating AI into creative workflows. Julia Jaskólska and Kae Neskovic share how structure-first experimentation helps teams create capacity, adopt AI confidently, and maintain high creative standards.
Kae Neskovic
Executive Creative Director at Superside
Learn more
Julia Jaskólska
Brand Design Lead at Zapier
It starts right here: claim your seat
All substance, no hype. You’ll walk away with clear starting points and a better understanding of how to move from curiosity to practical, day-to-day AI use.
Date: Thursday, February 12th, 2026
Time: 10:30 AM EST