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Why teams aren’t using your design guidelines (And how to fix that)

How a large, multi-brand organization navigates scale, consistency, and adoption through systems thinking, cross-functional collaboration, and community-led design leadership with Vishal Kapoor, Brand OS Lead at Lloyds

Kae Neskovic
Kae Neskovic

Executive Creative Director

Vishal Kapoor
Vishal Kapoor

Brand OS Lead

 
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Our speakers

How a large, multi-brand organization navigates scale, consistency, and adoption through systems thinking, cross-functional collaboration, and community-led design leadership with Vishal Kapoor, Brand OS Lead at Lloyds.

Kae Neskovic

Session Host

Executive Creative Director at Superside

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Vishal Kapoor

Brand OS Lead at Lloyds

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KEY TOPICS

Key takeaways

Missed a moment or want a quick recap? Here are the top insights from our discussion!

Design guidelines need to evolve

Traditional static guidelines are no longer sufficient; modern systems must be flexible, accessible, and adaptable across platforms.

Multi-brand design systems

Building a scalable design system requires considering multiple brands, diverse audiences, and various platforms. ​

Design tokens for consistency

Design tokens help express design decisions in a platform-agnostic and shareable way, ensuring consistency across the system. ​

Collaboration is key

Working closely with product teams and leveraging data visualization can help gain trust and adoption of the design system