


Why teams aren’t using your design guidelines (And how to fix that)
How a large, multi-brand organization navigates scale, consistency, and adoption through systems thinking, cross-functional collaboration, and community-led design leadership with Vishal Kapoor, Brand OS Lead at Lloyds
Our speakers
How a large, multi-brand organization navigates scale, consistency, and adoption through systems thinking, cross-functional collaboration, and community-led design leadership with Vishal Kapoor, Brand OS Lead at Lloyds.

Kae Neskovic
Session Host
Executive Creative Director at Superside

Vishal Kapoor
Brand OS Lead at Lloyds
Learn moreKey takeaways
Missed a moment or want a quick recap? Here are the top insights from our discussion!



Design guidelines need to evolve
Traditional static guidelines are no longer sufficient; modern systems must be flexible, accessible, and adaptable across platforms.



Multi-brand design systems
Building a scalable design system requires considering multiple brands, diverse audiences, and various platforms.



Design tokens for consistency
Design tokens help express design decisions in a platform-agnostic and shareable way, ensuring consistency across the system.



Collaboration is key
Working closely with product teams and leveraging data visualization can help gain trust and adoption of the design system