Join a team bringing marketing creative ops
into the age of AI
Global brands trust Superside Consulting Partners as the hands-on expert to help scale and succeed with generative AI.
We help enterprises navigate this shift by combining the strategic thinking of top-tier consultants with the creative and operational depth of a 750+ person global team. Join us and grow your career while helping the world's top brands work and create with AI.
Many experiment with AI, few capture real value
Marketing creative teams everywhere are under pressure to produce more with less. AI’s promise of efficiency is around every corner, yet real impact is hard to obtain.
That’s where we come in. Our consultants deliver measurable business impact and enable organizational readiness for the future.
What it’s like to work with us
We don’t expect you to come in with all the answers. But if you bring sharp thinking, a bias for action, and a collaborative spirit, you’ll thrive here.
Work with the best
You’ll work on high-stakes, high-visibility projects with some of the world’s best-known brands (we’re no strangers to Fortune 500).
Be an early builder
You’ll help shape the direction, strategy, and culture of a fast-growing team.
From theory to AI impact
You’ll gain hands-on experience in solving real AI transformation challenges, not just talking about them.
Thrive in your career
You’ll develop career-defining skills in an area reshaping the marketing creative industry.
Meet the team
We're a rapidly growing team, combining the diverse expertise from AI engineering, creative directors, and management consulting. We operate with autonomy, ownership, and a shared mission to build something industry-defining.
Dr. Jan Emmanuele
Jan co-founded Superside Consulting Partners. He has a PhD in AI, experience in AI for medical devices, McKinsey consulting, and VC genAI research.
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“Marketing creative teams are at an inflection point - the promise of AI is here, and we’re seeing global brands truly transforming their operations.”
Bianca Pieterse
Bianca is an award-winning Associate Creative Director with global agency experience, who helps teams grow AI confidence through tailored upskilling.
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"Creativity has never had it better. Pair your imagination with AI—not as a tool, but a teammate—and there’s no telling how far you’ll go."
Javier Mena
Javier has an MBA, 5 years' experience in engineering and AI entrepreneurship, and has led ops and tech transformations at McKinsey.
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"Advantage belongs to teams that treat AI as a continuous shift—filtering the noise into strategies that deliver measurable impact."
Aaron Amortegui
Aaron brings more than 15 years in the advertising industry, leveraging AI to design workflows that push creativity further.
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"Knowing AI’s real limits, and adapting fast, is the key to unlocking its full creative potential."
Icaro Barros
Icaro is a senior software engineer with 8+ years of experience building scalable systems of all sizes, driving innovation, and supporting product growth.
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“AI isn't just about automation, it's about augmentation. It amplifies our ideas, speeds up our process, and challenges us to build smarter.”
Nare Tarlamazyan
Nare is a Principal Product Manager who has led cross-functional teams to launch user-first products and custom AI solutions for B2B and B2C.
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“Most AI fails because it solves nothing users care about. Build AI like any great product: start with the user, obsess over outcomes, and skip the hype.”
Ghulam Khan
Ghulam is a Senior Creative Technologist who has crafted award-winning AI experiences at MediaMonks for OREO, BLACKPINK, and Intel.
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“AI is a catalyst for creativity. It amplifies human ingenuity, blending insights with intelligent systems to bring bold ideas to life faster than ever before.”
Fabrizio Morales
Fabrizio is strongly engaged in helping teams unlock better ways to leverage AI. At McKinsey, he led marketing and commercial transformations.
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"AI can be your team’s best ally! Once we move past the hype and focus on leveraging the right tools, we can make work easier, scalable, more intuitive."
Vahram Tadevosyan
Vahram is a Machine Learning Scientist with experience in applied data science, computer vision, and genAI. He holds a BS and MS and lectures on AI.
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“AI is merely a toolkit, yet teams who harness it thoughtfully aren't just working faster, they're building smarter foundations for what comes next.”
Constanza Lima
During her time at BCG, Constanza supported transformation projects across industrial goods, finance, and energy sectors.
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"AI isn’t just a passing trend. Our responsibility is to leverage it to drive our businesses forward with purpose, keeping humans in the center."
Marcus D'Elboux
Marcus worked at BCG, supporting digital strategy and transformation initiatives across consumer goods and industrials sectors.
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"Creative and marketing teams are no longer experimenting with AI. They’re operationalizing it—and seeing results no one imagined a few years ago."
We don’t just advise: we strategize, build,
and run
“We believe humans and AI are better together. And we want our customers to see the maximum benefit of this new era by helping them navigate it.”
— Fredrik Thomassen, CEO of Superside
Our recipe: Strategy, Workforce Enablement, and AI Solutions
Superside Consulting Partners work with global brands to adopt, scale, and succeed with generative AI. We work at the intersection of strategy, technology, and creativity, helping enterprise marketing and creative teams unlock real value. Our end-to-end services include:
Strategy
We identify where AI can bring outsized value to existing workflows, outlining practical roadmaps in line with AI governance and ethical AI.
Workforce enablement
We help your internal team onboard with positive change management and hands-on tailored upskilling programs.
AI solutions
We provide a combination of proprietary turnkey solutions and customized tech development to bring a step change in your marketing creative operations, tailored to existing processes and systems.
We help customers understand where they are, and plan where to go next
Transformational change
requires decisive action.
From understanding your current operations to prioritizing your opportunity space, our people-centric approach ensures focused, high-impact transformation.
We provide 360-degree strategic support across executive AI literacy, in-depth diagnostic and roadmap planning, and holistic AI strategies.
We help teams become smarter, faster, and AI-powered
Our tailored upskilling programs enable your workforce to leverage AI in their unique workflows.
We know from our own transformation that AI upskilling doesn’t stop at a once-off workshop.
Our coaches help your team go from curiosity to capability through hands-on sessions, real-world use cases, and side-by-side support. Expertise isn’t made overnight, but we make meaningful progress, together.
Build AI that works for customers, not the other way around
We combine our proprietary turnkey solutions with customized tech development to bring a step change to creative operations.
Our proprietary solutions generate 1000s of assets across your products, segments, and brands, all while being integrated into your processes and systems. We don’t just promise, we deliver.
Open roles
Check our careers page for more open roles at Superside.
Even more info about the latest in AI
It’s no longer “if AI"—It’s “how”
From the designer’s keyboard to the executive boardroom, creative professionals and senior leadership agree on the fact that businesses should embrace AI.Creatives in particular have little doubt about the benefits, with 96% saying AI will speed production and 93% indicating it will also elevate quality. Following suit, 89% of the executives realize how generative AI drives efficiency and unlocks new possibilities, like building custom image and illustration libraries and greater freedom and agility in concepting.With alignment on “why”—the focus shifts to “how” Everyone wants to get to the end results as quickly as possible. But, there’s more to AI transformation than simply picking the right tools. If that’s all you look at, you’ll fail more often than you succeed. Especially when the people leading change—the in-house teams—are already overcommitted.Think bigger than tools and tech
The Creative Struggle for Meaning in the Age of AI Adoption
Imagine being a painter in the 1840s, with people traveling for weeks to be immortalized by your delicate brushwork. As you finish your latest masterpiece, adding final details, a commotion catches your attention.Outside, people marvel at a new invention—a sturdy black box that captures reality in minutes, with more detail than any painting could achieve. You feel a shiver down your spine. If just pressing a button can do what you can, what are you here for?AI adoption has come to disrupt not only every industry, from medicine to finance to marketing, but also our daily lives. Large Language Models (LLMs) began as thought partners, capable of generating text in any language, tone or style, offering fresh ideas, planning support or even challenging your thinking. Then, other types of Gen AI like image generation, voice, music and video enhancement and other tools, emerged. What used to take long hours or days (maybe months) and specific skills, is now achievable by knowing how to prompt effectively and trial and error.Our AI Consulting Team surveyed over 800 creatives from 80 different companies and more than 10 countries. We listened to their thoughts and concerns on this new wave. By now, we have a much clearer understanding of how they think and feel about their work, and the changes AI is introducing into their workflows and their lives. Here are some of the results.
Responsible AI: What Enterprise Brands Need To Know
Responsible AI isn’t just about what is legally allowed, it also speaks to the core of your brand identity, leading you to ask: What’s important to you as a brand? What are the things that make your brand truly unique?To empower you to take fundamental actions to ensure an effective approach to AI adoption that aligns with your brand’s core values, I'll take you through a high-level overview of why responsible AI is important, explain how to make crucial decisions and share examples from brands that have tackled these same questions.For many of our enterprise customers, the impact of using generative AI to produce marketing and advertising creative extends far beyond productivity gains—it helps your brand to stand out in a crowded marketplace, lets you iterate faster than your competitors and achieve your business targets.Whether you're an established leader or steadfast category disrupter, the way you roll out any initiative defines you. AI integration is no different, which is where the concept of practicing responsible AI comes in.Practicing Responsible AI: Purposeful Actions for Enterprise Brands