Piotr Smietana
Marketing Creative DirectorPiotr is a Marketing Creative Director at Superside, based in Cracow, Poland. He's a video marketing expert with over 9 years of experience in digital marketing, advertising, gaming and the film industry. When not at work, you can find him flying his drone on an epic adventure, jamming on the electric guitar, or hitting up a nearby music festival.
Design Strategy5 min read
Scaling Design as an Enterprise: 3 Ways to Accelerate to Warp Speeds
Design moving at glacial speeds? Discover three ways to accelerate design at scale, no hiring required.
Marketing Creative Director
Design13 min read
10 Best Practices For Beautiful UX Design
Create brilliant UX designs using these best practices and avoid common mistakes so you can develop your reputation as a designer.Marketing Creative Director
Brand Management12 min read
How to Find Brand Distinction in a Crowded Market
Understand the fundamentals of brand distinction using examples and learn how to build a distinctive brand, all in one go.Marketing Creative Director
Design Strategy8 min read
The In-Depth Guide to Professional Services Design
Professional services design can be tricky to perfect. Use these expert insights to up your game and get noticed.Marketing Creative Director
Brand Management10 min read
10 Great Graphic Design Examples from the Tech Industry (and 10 Classic Mistakes)
In a world filled with poor logo design, and cringeworthy posters, we take a deep dive into 10 great graphic design examples that can help you succeed in 2023.Marketing Creative Director
Design Inspiration9 min read
7 Packaging Design Tips and Tricks (+ Examples to Inspire You)
Learn from the pros to create beautiful, functional product packaging. We've compiled a list of tips and inspiration for your packaging design.Marketing Creative Director
Brand Management9 min read
How to Maximize Brand Awareness & 10 Tips to Build It
Use these 10 tips to create strong brand awareness ads to reach new customers and cement your position with your existing audience.Marketing Creative Director
Digital Marketing9 min read
The Best Graphic Design Software and Tools for 2023
We review the best graphic design software and tools, with comparisons of top products, their features, benefits, pricing and more.Marketing Creative Director
DesignOps11 min read
Insourcing vs. Outsourcing Design: A Creative Decision-Making Guide
Modern creatives need to make decisions fast. Offloading the tiny, tedious work is simple when you understand insourcing vs. outsourcing. Use this quick tool to make fast decisions.Marketing Creative Director
Design Inspiration12 min read
10 Design Trends to Inspire You in 2023
Wondering what design trends will be popular in 2023? Look no further! Here are the best design trends and inspiration for the year ahead.Marketing Creative Director
Design Inspiration9 min read
AI Art and Graphic Design: How Technology is Shaping Art
AI is becoming a powerful tool in the world of digital creativity, but does it pose a threat to the future of traditional art and design?Marketing Creative Director
Digital Marketing9 min read
The 5 Tips for Design You Didn’t Know You Needed
Digital marketing demands design expertise to thrive in a competitive industry. Check out our graphic design tips to enhance and meet your creative needs.Marketing Creative Director
![The 15 Types of Graphic Design [With Examples to Get You Going]](https://cdn.sanity.io/images/k0dlbavy/production/caa162b93ee4779a03d50c5a1df459e52de198d5-8334x2667.png?w=1920&auto=format)
Design Strategy12 min read
The 15 Types of Graphic Design [With Examples to Get You Going]
Graphic design is more than just aesthetic appeal. It can help businesses to reach new customers, build brand awareness and drive sales.Marketing Creative Director
Design Strategy6 min read
The True Cost of Design Talent
Top design talent can elevate your brand - but it doesn't come cheap, if you intend to keep it in-house.Marketing Creative Director
Motion Design8 min read
12 Principles of Animation & How Best To Use Them
Motion design is a great way to tell a story in your marketing materials. Learn about the main principles of animation you need to know!Marketing Creative Director
Brand Management8 min read
7 Brand Guideline Examples That Inspire Greatness and Growth
Enabling in-house teams and external partners, brand guidelines are a huge win for efficiency and consistency. Uncover the basics and see leading examples.Marketing Creative Director
Design Inspiration8 min read
13 Principles of Design: The Complete Guide With Examples
Design is often best when it leverages core principles. Here are all 13 Principles of Design and why designers choose to use them.Marketing Creative Director
Digital Marketing6 min read
The Importance of Excellent Design in B2B Marketing
In a sea of B2B companies, strong design is what separates you from your competition. read on to learn how strong design can turn your marketing goals into reality.Marketing Creative Director
ContentOps10 min read
Everything You Need to Develop a Modern B2B Content Marketing Strategy
Guide to Developing a Modern B2B Content Marketing Strategy.Marketing Creative Director
Design Strategy6 min read
The Gestalt Principles of Design Subtly Influence Your Brain. Here's How.
The Gestalt Principles of Design influence much of our visual world. How can you take advantage of it?Marketing Creative Director
Brand Management7 min read
How to Create Brand Positioning That Rises Above the Competition
What is brand positioning? We take you through the process of creating your statement and how to apply it across your marketing touch points.Marketing Creative Director
See Superside in action
Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams.
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.