Piotr Smietana

Piotr Smietana

Director of Brand & Marketing Creative
Piotr is a Director of Brand & Marketing Creative at Superside, based in Cracow, Poland. He's a video marketing expert with over 11 years of experience in digital marketing, advertising, gaming and the film industry. When not at work, you can find him flying his drone on an epic adventure, jamming on the electric guitar, or hitting up a nearby music festival.
The Best Graphic Design Software and Tools for 2024
Digital Marketing
9 min read

The Best Graphic Design Software and Tools for 2024

We review the best graphic design software and tools, with comparisons of top products, their features, benefits, pricing and more.
Piotr Smietana
Director of Brand & Marketing Creative
5 Modern Rebranding Examples With Serious Wow Factor
Brand Design
5 min read

5 Modern Rebranding Examples With Serious Wow Factor

Discover five organizations who fearlessly reinvented themselves with fresh, powerful brands—these modern rebranding examples rise above the rest.
Piotr Smietana
Director of Brand & Marketing Creative
Scaling Design as an Enterprise: 3 Ways to Accelerate to Warp Speeds
Design Strategy
5 min read

Scaling Design as an Enterprise: 3 Ways to Accelerate to Warp Speeds

Design moving at glacial speeds? Discover three ways to accelerate design at scale, no hiring required.
Piotr Smietana
Director of Brand & Marketing Creative
10 Best Practices For Beautiful UX Design
Design
13 min read

10 Best Practices For Beautiful UX Design

Create brilliant UX designs using these best practices and avoid common mistakes so you can develop your reputation as a designer.
Piotr Smietana
Director of Brand & Marketing Creative
How to Find Brand Distinction in a Crowded Market
Brand Management
12 min read

How to Find Brand Distinction in a Crowded Market

Understand the fundamentals of brand distinction using examples and learn how to build a distinctive brand, all in one go.
Piotr Smietana
Director of Brand & Marketing Creative
The In-Depth Guide to Professional Services Design
Design Strategy
8 min read

The In-Depth Guide to Professional Services Design

Professional services design can be tricky to perfect. Use these expert insights to up your game and get noticed.
Piotr Smietana
Director of Brand & Marketing Creative
10 Great Graphic Design Examples from the Tech Industry (and 10 Classic Mistakes)
Brand Management
10 min read

10 Great Graphic Design Examples from the Tech Industry (and 10 Classic Mistakes)

In a world filled with poor logo design, and cringeworthy posters, we take a deep dive into 10 great graphic design examples that can help you succeed in 2024.
Piotr Smietana
Director of Brand & Marketing Creative
7 Packaging Design Tips and Tricks (+ Examples to Inspire You)
Design Inspiration
9 min read

7 Packaging Design Tips and Tricks (+ Examples to Inspire You)

Learn from the pros to create beautiful, functional product packaging. We've compiled a list of tips and inspiration for your packaging design.
Piotr Smietana
Director of Brand & Marketing Creative
How to Maximize Brand Awareness & 10 Tips to Build It
Brand Management
9 min read

How to Maximize Brand Awareness & 10 Tips to Build It

Use these 10 tips to create strong brand awareness ads to reach new customers and cement your position with your existing audience.
Piotr Smietana
Director of Brand & Marketing Creative
10 Design Trends to Inspire You in 2023
Design Inspiration
12 min read

10 Design Trends to Inspire You in 2023

Wondering what design trends will be popular in 2023? Look no further! Here are the best design trends and inspiration for the year ahead.
Piotr Smietana
Director of Brand & Marketing Creative
AI Art and Graphic Design: How Technology is Shaping Art
Artificial Intelligence
9 min read

AI Art and Graphic Design: How Technology is Shaping Art

AI is becoming a powerful tool in the world of digital creativity, but does it pose a threat to the future of traditional art and design?
Piotr Smietana
Director of Brand & Marketing Creative
The 5 Tips for Design You Didn’t Know You Needed
Digital Marketing
9 min read

The 5 Tips for Design You Didn’t Know You Needed

Digital marketing demands design expertise to thrive in a competitive industry. Check out our graphic design tips to enhance and meet your creative needs.
Piotr Smietana
Director of Brand & Marketing Creative
The 15 Types of Graphic Design [With Examples to Get You Going]
Design Strategy
12 min read

The 15 Types of Graphic Design [With Examples to Get You Going]

Graphic design is more than just aesthetic appeal. It can help businesses to reach new customers, build brand awareness and drive sales.
Piotr Smietana
Director of Brand & Marketing Creative
The True Cost of Design Talent
Design Strategy
6 min read

The True Cost of Design Talent

Top design talent can elevate your brand - but it doesn't come cheap, if you intend to keep it in-house.
Piotr Smietana
Director of Brand & Marketing Creative
12 Principles of Animation & How Best To Use Them
Motion Design
8 min read

12 Principles of Animation & How Best To Use Them

Motion design is a great way to tell a story in your marketing materials. Learn about the main principles of animation you need to know!
Piotr Smietana
Director of Brand & Marketing Creative
7 Brand Guideline Examples That Inspire Greatness and Growth
Brand Management
8 min read

7 Brand Guideline Examples That Inspire Greatness and Growth

Enabling in-house teams and external partners, brand guidelines are a huge win for efficiency and consistency. Uncover the basics and see leading examples.
Piotr Smietana
Director of Brand & Marketing Creative
13 Principles of Design: The Complete Guide With Examples
Design Inspiration
8 min read

13 Principles of Design: The Complete Guide With Examples

Design is often best when it leverages core principles. Here are all 13 Principles of Design and why designers choose to use them.
Piotr Smietana
Director of Brand & Marketing Creative
The Importance of Excellent Design in B2B Marketing
Digital Marketing
6 min read

The Importance of Excellent Design in B2B Marketing

In a sea of B2B companies, strong design is what separates you from your competition. read on to learn how strong design can turn your marketing goals into reality.
Piotr Smietana
Director of Brand & Marketing Creative
Everything You Need to Develop a Modern B2B Content Marketing Strategy
ContentOps
10 min read

Everything You Need to Develop a Modern B2B Content Marketing Strategy

Guide to Developing a Modern B2B Content Marketing Strategy.
Piotr Smietana
Director of Brand & Marketing Creative
The Gestalt Principles of Design Subtly Influence Your Brain. Here's How.
Design Strategy
6 min read

The Gestalt Principles of Design Subtly Influence Your Brain. Here's How.

The Gestalt Principles of Design influence much of our visual world. How can you take advantage of it?
Piotr Smietana
Director of Brand & Marketing Creative
How to Create Brand Positioning That Rises Above the Competition
Brand Management
7 min read

How to Create Brand Positioning That Rises Above the Competition

What is brand positioning? We take you through the process of creating your statement and how to apply it across your marketing touch points.
Piotr Smietana
Director of Brand & Marketing Creative
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
© 2024 Superside. All rights reserved.