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Piotr Smietana

Piotr Smietana

Director of Brand & Marketing Creative
Piotr is a Director of Brand & Marketing Creative at Superside, based in Cracow, Poland. He's a video marketing expert with over 11 years of experience in digital marketing, advertising, gaming and the film industry. When not at work, you can find him flying his drone on an epic adventure, jamming on the electric guitar or hitting up a nearby music festival.
Types Of YouTube Ads & Video Ad Specs In 2025
Advertising Design
9 min read

Types Of YouTube Ads & Video Ad Specs In 2025

Want to learn about all the types of video ads you can use on YouTube? Learn about the different video ad specs to create your own successful ads.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
The Best Graphic Design Software and Tools for 2024
Digital Marketing
9 min read

The Best Graphic Design Software and Tools for 2024

We review the best graphic design software and tools, with comparisons of top products, their features, benefits, pricing and more.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
5 Modern Rebranding Examples With Serious Wow Factor
Brand Design
5 min read

5 Modern Rebranding Examples With Serious Wow Factor

Discover five organizations who fearlessly reinvented themselves with fresh, powerful brands—these modern rebranding examples rise above the rest.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
10 Best Practices For Beautiful UX Design
Design
13 min read

10 Best Practices For Beautiful UX Design

Create brilliant UX designs using these best practices and avoid common mistakes so you can develop your reputation as a designer.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
How to Find Brand Distinction in a Crowded Market
Brand Management
12 min read

How to Find Brand Distinction in a Crowded Market

Understand the fundamentals of brand distinction using examples and learn how to build a distinctive brand, all in one go.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
10 Design Trends to Inspire You in 2023
Design Inspiration
12 min read

10 Design Trends to Inspire You in 2023

Wondering what design trends will be popular in 2023? Look no further! Here are the best design trends and inspiration for the year ahead.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
The 5 Tips for Design You Didn’t Know You Needed
Digital Marketing
9 min read

The 5 Tips for Design You Didn’t Know You Needed

Digital marketing demands design expertise to thrive in a competitive industry. Check out our graphic design tips to enhance and meet your creative needs.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
The True Cost of Design Talent
Design Strategy
6 min read

The True Cost of Design Talent

Top design talent can elevate your brand - but it doesn't come cheap, if you intend to keep it in-house.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
12 Principles of Animation & How Best To Use Them
Motion Design
8 min read

12 Principles of Animation & How Best To Use Them

Motion design is a great way to tell a story in your marketing materials. Learn about the main principles of animation you need to know!
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative
The Importance of Excellent Design in B2B Marketing
Digital Marketing
6 min read

The Importance of Excellent Design in B2B Marketing

In a sea of B2B companies, strong design is what separates you from your competition. read on to learn how strong design can turn your marketing goals into reality.
Piotr Smietana
Piotr SmietanaDirector of Brand & Marketing Creative