Our WorkWhy Us
Summit

Momentum: Virtual Summit | On-demand replays

An impressive collection of 4+ hours of content with 11 sessions on scaling growth during a downturn, featuring 15+ expert speakers from Jasper, Chili Piper, Instacart, Zapier, LEGO, HubSpot, Clio, Amazon, Adobe, and more.
View event
Gather & Grow

Gather & Grow - Nov 21st - B2B Goes UGC

Join us live for our interactive session, where we explore how to scale using user-generated content (UGC) with expert Elif Hiz!
View event
Gather & Grow

Scaling Content for Maximum Impact | On-Demand Recording

Tune in to our full-length session on scaling content for maximum impact, with our friend, Tracey Wallace.
View event
Events & Summits

Explore all the content inside Events & Summits!

See all
BlogPricingBook a DemoSign In

Types Of YouTube Ads And Video Ad Specs In 2022

Piotr Smietana
Piotr Smietana6 min read
Types Of YouTube Ads And Video Ad Specs in 2022 - Superside

Did you know people watch more than a billion hours of video on YouTube every day? A billion hours. Every. Day. For marketers and advertisers, this amount of content consumption presents an incredible opportunity to get your brand, products or services in front of a vast audience.

If you’re regularly on YouTube, you’re probably familiar with the website’s skippable video ads that pop up when you’re watching a video. This is only one type of video ad format, there are many different types of YouTube ads that you can create to broadcast your message to the right people.

In this post, we’ll give you a quick overview of the most popular YouTube ad formats and the key YouTube ad specs you need to know for each of video content.

YouTube video ad specs:

Display Ads

14d7c504c569e6809cff2072186134bcf2e4897d

Display ads appear to the top right of a video, right above the video suggestions. The best way to leverage this YouTube ad type is to create content that aligns with what your target audience is looking for. This way, your ads will be more relevant to viewers, and they’ll be more likely to watch. Always remember to include some type of call to action to entice the user to click on the ad.

YouTube Display Ad Specs

Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

Aspect ratio: 16:9

Max file size: 128GB or 12 hours, whichever is less.

Accepted video formats: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

Placement: To the top right of a video, right above the video suggestions.

CPM bidding: You pay for impressions

Skippable In-Stream Ads

6b659945bb924e24c64311dbea892d5ca02468de

Most YouTube videos have ads that play before, during or after a video. The ones that you can skip are called skippable in-stream ads. After 5 seconds, the viewer has an option to skip the ad by clicking the button in the bottom corner of the video.

YouTube Skippable In-stream Ad Specs

Video length recommendation: 12 seconds minimum, 3 minutes maximum

Placement: Before, during, and after a video plays on YouTube

Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

Aspect ratio: 16:9

Max file size: 128GB or 12 hours, whichever is less.

Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

CPV bidding: You only pay for 30-second+ views or clicks

CPM bidding: You pay for impressions

Non-Skippable In-Stream Ads

554067a1138c92102da8c81e15b181f723240802

Non-skippable in-stream ads are the same as skippable in-stream ads, where they appear at the start, middle or end of a video, except, viewers don’t have the option to skip the ad.

YouTube Non-skippable In-stream Ad Specs

Video length recommendation: 15 seconds maximum

Placement: Before, during and after a video plays on YouTube

Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

Aspect ratio: 16:9

Max file size: 128GB or 12 hours, whichever is less.

Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

CPM bidding: You pay for impressions

Ad extension option: You can add extensions (for example, site links or lead forms) or a product feed to your campaign to influence conversions.

Looking to boost your ad performance? We've got you covered with The Definitive Guide to Ad Design.

The Definitive Guide to Digital Ad Design

Get industry best practices and case studies for advertising on: Facebook, Instagram, Pinterest, YouTube, Amazon and more.

Get the guide

In-Feed Video Ads

1ed910c027783a38deb4c8b9b22c85724e416bba

In-feed video ads appear where users discover new content, such as in YouTube search results, next to related YouTube videos, or on the YouTube mobile homepage. They consist of a thumbnail image from the video with some text.

While the exact size and appearance of the ad may vary depending on where it appears, in-feed video ads always invite people to click to watch the video. With this ad, the video can be viewed on the YouTube watch page or channel homepage.

YouTube In-feed Video Ad Specs

Video length recommendation: 12 seconds maximum

Placement: On YouTube search results, alongside related YouTube videos, and on the YouTube mobile homepage

CPV bidding: You pay when viewers watch your ad by clicking the thumbnail.

Ad extension option: You can add extensions (for example, site links or lead forms) or a product feed to your campaign to influence conversions.

Bumper Ads

0d1bb0c91117a6d983142825c29fe4899d33fde0

Bumper ads are 6 seconds (or shorter) and play before, during, or after another video. Viewers don’t have the option to skip the ad, so they’re a great way to present viewers with a short, memorable message.

YouTube Bumper Ads Specs

Video length recommendation: 6 seconds maximum

Placement: Before, during and after a video plays on YouTube

Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

Aspect ratio: 16:9

Max file size: 128GB or 12 hours, whichever is less.

Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

CPM bidding: You pay for impressions

Ad extension option: You can add extensions (for example, site links or lead forms) or a product feed to your campaign to influence conversions.

Outstream Ads

5a7d4e79a00755beaa9e41bad1df9bc07688d731

Outstream ads are mobile-only ads and only appear on websites and apps running on Google video partners – not on YouTube. These ads can appear in various mobile placements, such as banners, interstitials, in-feed, native, and portrait and fullscreen modes.

YouTube Outstream Ad Specs

Placement: Mobile-only. For mobile web placements, outstream ads appear in banners. In your mobile devices apps, outstream ads appear in banners, interstitials, in-feed, native, and portrait and fullscreen modes.

CPM bidding: You pay when someone sees your video play for two seconds or more.

Masthead Ads

ce79a0a520c4679eadc4d6ec4c834a5d0e78ee09

A masthead video ad autoplays without sound for up to 30 seconds and appears at the top of the YouTube Home feed, YouTube app or m.youtube.com Home feed). Masthead ads are only available on a reservation basis through a Google sales representative.

YouTube Masthead Ad Specs

Placement: Autoplaying video header at the top of the YouTube app feed or on the desktop homepage

Resolution: 1920 x 1080 or higher

Headline: 23 characters

Description: Up to 62 characters

CTA button: 10 characters or less

Buying models: Cost-per-day (CPD) or CPM (reserve with Google representative)

The First Step in Creating a Successful YouTube Video Ad? Know Your Video Ad Specs

If you want your ad to show up correctly in different placements, you’ve got to know your specs. Following the ad specifications in this article will help ensure that your video ad does what you need it to do: connect with the right audiences and drive them to take action. If you are looking for someone else to do all the heavy lifting, Superside offers design at scale for all your video production needs.

This video ad post is part of a much larger guide to Digital Ad Design. So if you are looking to boost your ad performance, download our free guide today to find out all the tips and tricks.

Upgrade your videos with a plugged-in team

WIth Superside, you get a team of illustrators and motion designers to level up your videos with more creativity to reinforce your brand and help you stand out in the mix. Book a call to find out how Superside can work for your team.

Book a call
Published: Feb 8, 2022
Piotr Smietana
Written by
Piotr Smietana
Piotr is a Marketing Creative Director at Superside, based in Cracow, Poland. He's a video marketing expert with over 9 years of experience in digital marketing, advertising, gaming and the film industry. When not at work, you can find him flying his drone on an epic adventure, jamming on the electric guitar, or hitting up a nearby music festival.

Join our community of 15,000 strong and receive the best design and marketing content, biweekly

No charge. Unsubscribe anytime

Continue reading

Hassle-free design starts here

Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. This means top-quality designs at lightning-fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration.

In this one-on-one live demo, you’ll see:
- How Superside works
- A first look at the Superside platform
- The most suitable subscription plan for you

Get ready to join 450+ scale-ups and enterprise teams doing good design at scale with Superside’s dedicated team model.
Ready to get started?Book a demo now

Book a call with us

Loading...
We need your phone number for the demo. We'll never use it for any other purposes.
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
© 2022 Superside. All rights reserved.