Alex is a freelance writer and newsletter aficionado based in Waterloo, Ontario. When he’s not writing for clients, he’s putting together TL;WR, a weekly culture and events newsletter his mom says is excellent. Alex has worked with some of Canada’s largest tech companies in PR, marketing and communication roles. Connect with him on LinkedIn to chat or get ideas on what to do this weekend in Waterloo.
Expertise
Video Production
Ad Creative
3D & AR Design
Alex's articles 
Focus, not FOMO: How Revolut built an uncopyable brand
When you’re battling for attention in a crowded market, knowing what your competitors are doing is part of the job for any creative leader. Whether you're rebranding or planning a campaign, you look at your competition to see where there’s a gap your brand can fill. But what if we’ve got that all wrong?The budget-boosting playbook: 6 creative stunts that amplified Gong’s brand
Every marketer wants to make an impact, especially when they’re working to launch a bold brand campaign. It’s a challenge that Udi Ledergor knows well. Ledergor is the Chief Evangelist and former Chief Marketing Officer at revenue intelligence leader Gong. During his time as CMO, Ledergor led the company from a new startup on the scene to becoming an industry leader.Behind the scenes: Making a head-turning video with AI
You need more video and you need it fast… and cost-effectively… and like yesterday! Can AI really help? What’s it good at—and how can you ensure consistent quality? Demand for video keeps increasing, with 95% of marketers considering it a strategic imperative. Similarly, 96% of creative leaders realize that AI will help everyone get to market faster.The creative power of data: How to go beyond numbers
Over the last ten years, access to marketing data has gone from a slow drip to a virtual tsunami of performance data, social media metrics and marketing analytics. Creative teams are swimming in data—unfortunately, without lifeguards. We've talked to over 200 creative leaders who, like you, wish data came with a mute button. In our Overcommitted Report, 76% of leaders said they feel burned out, and 78% say the demands on their teams are exceeding their capacity.The new era of creative leadership
Sometimes, it can feel like burnout is the only constant for creatives. We’ve heard it from creative teams over and over again, from small brands to global powerhouses. There is a seemingly never-ending list of assets that need to be built and campaign deadline after campaign deadline. Not only that, but almost every project is critical. When we spoke to 200+ creative leaders about the issues affecting their teams for Overcommitted: The State of In-house Creative Teams in 2025 report, they shared that 55% of their projects were marked “high priority”.Beyond the Brief: All the Buzz About AI-Powered Ads
Global agricultural technology leader, Syngenta uses science to advance crop production. However, even the most cutting-edge innovations must work in harmony with nature. Attracting pollinators, like bees and butterflies, Operation Pollinator helps boost crop yields. But what does this have to do with using AI for ad creative? When guided by human ingenuity and expertise, AI is a catalyst that lets you quickly explore and refine ideas.Beyond the Brief: Generating On-Brand AI Illustrations
It’s no surprise that cats and dogs dominate the internet, but you don’t have to tell Independence Pet Group (IPG) this. The Chicago-based pet insurance leader covers over one million pets across the US and Canada, keeping them (and their fur-parents) healthy and happy. We love cats and dogs, too, so when IPG asked us to create illustrations for their employer branding efforts, we were all in. The challenge? IPG had never used illustrations before. The most efficient way to go from zero to concepts was to use AI, so our AI-powered creative team went to work. Let's just say, the results were quite fetching.