Piotr Smietana
Piotr is a Director of Brand & Marketing Creative at Superside, based in Cracow, Poland. He's a video marketing expert with over 11 years of experience in digital marketing, advertising, gaming and the film industry. When not at work, you can find him flying his drone on an epic adventure, jamming on the electric guitar or hitting up a nearby music festival.
Expertise
Social Media Creative
Ad Creative
Website Design
Motion Design
Piotr's articles 
11 Gestalt Principles of Design: A visual guide for design teams
Some designs instantly draw you in, guide your eye and clearly communicate a message. Others leave you lost in a maze of clutter and confusion. The difference isn’t just color palettes or fonts; it’s in the way our brains instinctively organize and interpret what we see. Enter the Gestalt Principles of Design: The hidden psychology that shapes how we recognize patterns, group visual elements and quickly make sense of designs. For designers and marketers, the Gestalt principles is the key to creative that’s clear, compelling and persuasive.How to write a brand positioning statement? 6 key steps
There are over 250 footwear brands worldwide, but which ones come to mind first when someone asks you to name a shoe company? Whether you say Nike, Adidas or Puma, these top-of-mind shoe brands all share something in common: mastering their positioning. A brand or subbrand is more than a logo, a tagline or a color palette. It’s every interaction that your customers—and future customers—have with your company. The marketing and design teams at companies like Apple, McDonald's and Lululemon know that those interactions need a solid foundation.The 15 Types of Graphic Design in 2025 (With Real Examples)
Graphic design is more than just aesthetic appeal. It is a critical element of communication that can be used to inform, persuade, and engage audiences. When done well, graphic design can help businesses to reach new customers, build brand awareness, and drive sales. In this article, I'll take a look at the different types of graphic design and share examples of each.10 Great Graphic Design Examples from the Tech Industry for 2025
Whether you’re a graphic designer or not, we’ve all seen an ad or creative design we’d rather forget. It happens: sometimes wires get crossed, and sometimes the message gets lost in a design made by a committee. But is there a practical way to avoid making mistakes in your approach to graphic design? Good graphic design combines many different factors, including effective visual hierarchy, appropriate color, and effective typography. In general, good graphic design should effectively communicate the intended message to the intended audience while also being aesthetically pleasing.Types Of YouTube Ads & Video Ad Specs In 2025
Did you know people watch more than a billion hours of video on YouTube every day? A billion hours. Every. Day. For marketers and advertisers, this amount of content consumption presents an incredible opportunity to get your brand, products or services in front of a vast audience. If you’re regularly on YouTube, you’re probably familiar with the website’s skippable video ads that pop up when you’re watching a video. This is only one type of video ad format, there are many different types of YouTube ads that you can create to broadcast your message to the right people.The Best Graphic Design Software and Tools for 2024
Trends suggest that graphic design software and tools are now a must-have for designers and non-designers alike. That means creating stunning graphic designs for your websites, landing pages, and social media platforms is no longer a debate—it’s a requirement. Graphic design is ever-evolving and has astounding potential. It has transformed how we engage with our audience through visuals and allows brands to explore a variety of themes, topics, and color palettes that redefine our virtual and physical experiences.5 Modern Rebranding Examples With Serious Wow Factor
Know how to make a Creative Director shudder with a single word? “Rebranding.”